Optimizely · 1 category · Named, not rankedOptimizely Content Marketing Platform
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing resource management | Marketing | 0% | 22 of 110 | 0% | 4 | under 10 labels · led by Wrike for Marketing at 24% |
Movement
By model
How each model treated Optimizely Content Marketing Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“G2 lists it among notable MRM products and emphasizes end-to-end content workflow.” GPT-5.4 mini · Marketing resource mgt · comparative prompt · alternative
“Content planning and production: look at Optimizely CMP and Aprimo.” GPT-6 Luna · Marketing resource mgt · comparative prompt · alternative
“Built specifically for content planning, workflow, and distribution.” Gemini 3.5 Flash · Marketing resource mgt · scale prompt · alternative
“Best for Content-Heavy B2B Teams” Gemini 3.5 Flash · Marketing resource mgt · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Optimizely Content Marketing Platform, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optimizely Content Marketing Platform was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 7 answers that named Optimizely Content Marketing Platform and are not a share of its labels.
Domains cited
Twenty-seven of the twenty-seven domain citations in answers naming Optimizely Content Marketing Platform came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
optimizely.com is not in Google's top ten for any of the category's searches. In the answers, Optimizely Content Marketing Platform takes 0% of first choices and Wrike for Marketing takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Its company's site
- optimizely.com shared with Optimizely's other products; the figures are the site's
- Organic visits to its site
- about 200,757 a month
- Searches its site ranks for
- 12,739 · 1,700 in the top three
- Sites linking to it
- 34,467
- Paid Google search
- 1 searches its ads show for, about 0 clicks and $2 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 7 answers
- Its own site cited
- in 7 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Optimizely Content Marketing Platform
Follow Optimizely Content Marketing Platform
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Optimizely is the company behind Optimizely Content Marketing Platform.ShowHide
The company
On record
Wikidata- Website
- optimizely.com
- Headquarters
- San Francisco, United States
- Founded
- 2010
- Employees
- about 350
- Also from Optimizely
- NetSpring, Optimizely CMP, Optimizely CMS, Optimizely Content, Optimizely One, Optimizely Web Experimentation
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Optimizely Content Marketing Platform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Optimizely Content Marketing Platform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Optimizely Content Marketing Platform by email, built from the raw record of the edition. It shows:
- where Optimizely Content Marketing Platform is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Optimizely Content Marketing Platform, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.