Every category where a model named Swoogo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Event management platforms	Marketing	20%	2 of 81	0%	32	accepted challenger
Webinar and virtual event platforms	Marketing	0%	50 of 67	0%	1	under 10 labels · led by Livestorm at 25%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Swoogo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Swoogo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	2	0	3
GPT-5.4 mini	0	1	1	2
Gemini 3.5 Flash	1	4	0	5
Perplexity Sonar	0	1	0	1
Grok 4.20	1	2	1	4
Mistral Small	1	0	0	1
DeepSeek V4 Flash	1	2	1	4
Llama 4 Maverick	0	1	1	2
Qwen 3.7 Flash	0	1	1	2
Kimi K2	1	0	1	2
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	2	1	0	3
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labels4

Paraphrase19 labels8

Comparative19 labels1not counted in share

Budget-constrained14 labels6

Scale-constrained12 labels2

Negative6 labelsNone

First choiceAlternativeMentionNegative85 labels in all, every segment counted; 20 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For Registrations, Flexibility & Cost Control: Swoogo. Known for its user-friendly, highly customizable registration paths and a predictable, unlimited-events pricing model.” Gemini 3.5 Flash · Event management · scale prompt · first choice

“the best in-person event registration and management software for a mid-sized B2B company is Swoogo” GLM 4.7 FlashX · Event management · paraphrase prompt · first choice

“I'd recommend starting with a trial of either Swoogo (if registration complexity matters most)” Claude Haiku 4.5 · Event management · paraphrase prompt · first choice

“I'd recommend Swoogo as the top choice for event registration and management software.” Grok 4.20 · Event management · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Swoogo, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Swoogo was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Bizzabo72 of 8517Compare →

Cvent Event Marketing & Management66 of 8521Compare →

Eventbrite47 of 855Compare →

Whova38 of 852Not among the top eight

vFairs24 of 850Not among the top eight

Accelevents18 of 851Compare →

RingCentral Events15 of 850Not among the top eight

RainFocus13 of 853Not among the top eight

Eventzilla13 of 850Compare →

Zoho Backstage11 of 853Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Swoogo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 84 of the 85 answers that named Swoogo and are not a share of its labels.

Domains cited

bizzabo.com66

resources.rework.com47

learn.g2.com44

eventify.io32

zoho.com32

capterra.com29

g2.com24

swoogo.eventsYour site24

eventzilla.net23

whova.com23

320 of the 344 domain citations in answers naming Swoogo came from somebody else's page.

Pages cited

bizzabo.com/blog/best-event-management-software53

resources.rework.com/tools/events/best-event-management-software-202643

learn.g2.com/best-event-management-platforms29

zoho.com/backstage/event-management-software/best-platforms.html29

eventzilla.net/blog/comparisons/event-management-software22

zuddl.com/blog/best-event-registration-software17

eventify.io/blog/event-management-software16

inevent.com/blog/events/corporate-event-management-software.html13

Pages are listed as the models cited them.

Search and answers

swoogo.events is not in Google's top ten for any of the category's searches. In the answers, Swoogo takes 20% of first choices and Bizzabo takes 28%.

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In search

Google, US estimates

Position for “event management platform”

–

not in the top ten

Position for “best event management platform”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“swoogo”)
AI search demand for its name, est.: 49 a month
Organic visits to its site: about 17,342 a month
Searches its site ranks for: 2,365 · 120 in the top three
Sites linking to it: 2,246
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

37 ads · 37 text · 25 shown in the last 30 days

First shown April 2022, as Swoogo, verified. Ads started 2025-11 to 2026-10: 4 in the year, 33 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

20%

rank 2 of 81 in event management

Segment leader

28%

Bizzabo

First choices: 20 across its categories
Named in: 85 answers
Its own site cited: in 84 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on swoogo.events

800

subdomains included

Content

455

counted in the table below

Documentation

Product · Integration

1 · 59

Kind	Pages	Last 90 days	Latest	Categories named
Blog	283	2	2026-08-20	Event management, CRM
Webinar or virtual event	69	2	2026-09-30
Conference or event	29	0	2026-03-31
Comparison	20	6	2026-09-11
Report or ebook	18	0	2026-06-11
Glossary or explainer	16	0	2025-10-17
Case study	10	0	2026-06-25
Template or tool	9	0	2024-11-27
Podcast or video	1	undated

Most recent

2026-09-30Behind the scenes at openais flagship event webinar or virtual event
2026-09-16Your event app white labeled webinar or virtual event
2026-09-11Swoogo vs vfairs comparison
2026-08-209 essential event registration questions blog
2026-08-18Swoogo vs whova comparison
2026-08-03Bizzabo alternatives comparison

How it is countedHide how it is counted

Every page swoogo.events exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Swoogo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Swoogo is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: event management software platform for in-person, virtual, and hybrid events
swoogo.events
For: event pros
swoogo.events
Price stated: Per-user pricing with no hidden fees. swoogo.events/pricing
Starting price: 11800 swoogo.events/pricing
Integrations claimed: 30 swoogo.events
Certifications: SOC 2ISO 27001PCI DSS Level 1GDPRSOC2PCI-DSS Level 1GoCertify program
Customers named: AtlassianTrimbleisolvedFernwood FitnessAustralian Catholic UniversityGlobalFoundriesThird Door MediaDocuSign
Not stated on the pages read: Free plan or trial, hosting

What Swoogo's own pages state, read October 5, 2026: swoogo.events, swoogo.events/pricing, swoogo.events/platform, swoogo.events/customer-stories, swoogo.events/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Swoogo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Swoogo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Swoogo by email, built from the raw record of the edition. It shows:

where Swoogo is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Swoogo, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Swoogo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Swoogo is among the products AI models recommend first in Event management platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/event-management-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/swoogo--event-management-platforms-wide.svg" alt="Among AI models' top three in Event management platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Event management platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/event-management-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/swoogo--event-management-platforms-square.svg" alt="Among AI models' top three in Event management platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Event management platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/event-management-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/swoogo--event-management-platforms-compact.svg" alt="Among AI models' top three in Event management platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Event management platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.