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GTM AI Index
Index › Products › Sprinklr Social · October 2026 Edition
1 category · Ranked

Sprinklr Social

84Judge labels
12First choices
20Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
20% in Social media for enterprise buyers
Rank 11 of 53 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 17 labels there were negative.
What the models named instead of Sprinklr Social →
By buyer segmentStrongest at enterprise.
In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Sprinklr Social for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Social media managementMarketing0%11 of 5318%17accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Sprinklr Social held within the floor in its one category: no change cleared 11 points.

Best category · Social media · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 45 → 36 of 37
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 57 → 11 of 51
Enterprise▼−3Since September 2026: 26% → 23%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
23%from 26% in September 2026
Inside the floor by 8 pointsRank 1 → 2 of 53

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Social media0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 57 → 11 of 53

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Sprinklr Social across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00022
Perplexity Sonar01001
Grok 4.2000000
Mistral Small00101
DeepSeek V4 Flash01102
Llama 4 Maverick01102
Qwen 3.7 Flash01001
Kimi K201203
GLM 4.7 FlashX00213
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B00101

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels2
Paraphrase13 labels5
Comparative14 labels8not counted in share
Budget-constrained12 labels3
Scale-constrained14 labels2
Negative15 labels3not counted in share
First choiceAlternativeMentionNegative84 labels in all, every segment counted; 12 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Most Enterprise-Ready ... Best for: Larger mid-market companies needing complex workflows” MiniMax M2.5 · Social media · direct prompt · alternative
“True Enterprise heavy-hitter... More complex implementation than Sprout/Hootsuite.” Qwen 3.7 Flash · Social media · scale prompt · alternative
“Sprinklr | Large-scale unified CX (publishing + listening + care + ads)” DeepSeek V4 Flash · Social media · scale prompt · alternative
“platforms like Sprinklr are preferred for enterprise-level use” Llama 4 Maverick · Social media · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“the learning curve is incredibly steep, and it is usually overkill for standard marketing needs” Gemini 3.5 Flash · Social media · scale prompt · soft negative
“enterprise giants like Sprinklr are too expensive and complex” Gemini 3.5 Flash · Social media · paraphrase prompt · soft negative
“Cons: Expensive, complex setup” GLM 4.7 FlashX · Social media · comparative prompt · soft negative

Named alongside

The products named in the same answers as Sprinklr Social, over the 84 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sprinklr Social was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Sprout Social73 of 8414Not among the top eight
Hootsuite69 of 846Not among the top eight
Buffer25 of 844Not among the top eight
Oktopost23 of 8412Not among the top eight
Brandwatch23 of 840Not among the top eight
Agorapulse21 of 840Not among the top eight
Khoros21 of 840Not among the top eight
Later16 of 840Not among the top eight
Emplifi15 of 841Not among the top eight
SocialPilot12 of 840Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sprinklr Social. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 80 of the 84 answers that named Sprinklr Social and are not a share of its labels.

Search and answers

sprinklr.com is not in Google's top ten for any of the category's searches. In the answers, Sprinklr Social takes 0% of first choices and Sprout Social takes 30%.
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In search

Google, US estimates
Position for “social media management platform”
–
not in the top ten
Position for “best social media management platform”
–
not in the top ten
Searches for its name, Google
140 a month (“sprinklr social”)
AI search demand for its name, est.
40 a month
Organic visits to its site
about 331,213 a month
Searches its site ranks for
33,325 · 2,048 in the top three
Sites linking to it
21,185
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
12 ads · 12 text · 4 shown in the last 30 days

First shown October 2022, as Sprinklr, verified. Ads started 2025-10 to 2026-09: 8 in the year, 4 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 11 of 53 in social media
Segment leader
30%
Sprout Social
First choices
12 across its categories
Named in
84 answers
Its own site cited
in 80 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sprinklr.com
7,762
subdomains included
Content
2,725
counted in the table below
Documentation
3
Product · Integration
151 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,98342026-09-23
News or press26612026-09-02
Conference or event219undated
Podcast or video94undated
Webinar or virtual event55undated
Report or ebook5102026-02-03
Comparison4602026-04-16
Glossary or explainer802024-04-08
Template or tool202024-09-19
Case study1undated
How it is countedHide how it is counted

Every page sprinklr.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sprinklr Social

What the judge wrote, as written, with how often. The vendor table decides that these count as Sprinklr Social; a claim can dispute any of them.
Sprinklr 17

Follow Sprinklr Social

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sprinklr is the company behind Sprinklr Social.
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On record

Wikidata
Headquarters
New York City, United States
Founded
2009
Ownership
Public, CXM on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
An AI-powered social media management platform
Certifications
Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and ListeningLeader in The Forrester Wave™: Social Suites, Q4 2024Leader by G2FedRAMP-readynamed a leader in the Forrester Research, Inc. August 2018 report, The Forrester Wave™: Social Listening Platforms, Q3 2018Sprinklr named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management & Listening
Customers named
Microsoft3MNorthwestern MutualSantander UKShellStage EntertainmentIKEASAP
Not stated on the pages read
Price, starting price, free plan or trial, hosting

What Sprinklr Social's own pages state, read October 5, 2026: sprinklr.com/products/social-media-management, sprinklr.com/demo-sprinklr-social, sprinklr.com/forrester-wave-social-suites, sprinklr.com/solutions/social-suites, sprinklr.com/newsroom/sprinklr-named-leader-social-listening-platforms-report. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sprinklr Social's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sprinklr Social, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sprinklr Social by email, built from the raw record of the edition. It shows:

  • where Sprinklr Social is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Sprinklr Social, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at sprinklr.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.