Sprout Social vs Oktopost
Six of fourteen models named Sprout Social first on the direct prompt; seven named Oktopost. Sprout Social was named by fourteen of the fourteen models and Oktopost by thirteen and Sprout Social carries 61 labels and Oktopost 21, so the shares are not directly comparable.
Chicago, United States, founded 2010. Named in eleven categories this edition.
Named in four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the social media management page.
By framing
Sprout SocialFirst choices, of fourteen modelsOktopost
Across every category in the October 2026 Edition, Sprout Social and Oktopost were named in the same answer sixty times, of the 296 answers naming Sprout Social and the 159 naming Oktopost. In those answers Oktopost took the first choice twenty-four times and Sprout Social thirteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
Sprout Social Oktopost first choice named as an alternative argued againstblank: not namedEach cell is one answer, Sprout Social on the left and Oktopost on the right.The direct prompt
Sprout Social first, Oktopost an alternative
6 of 14 modelsOktopost was named in the answer but not as the choice, or not at all.Oktopost first, Sprout Social an alternative
7 of 14 modelsSprout Social was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Oktopost12%#2 of 12Sprout Social2%#9 of 12Sprout Social30%#1 of 11Oktopost24%#3 of 11Sprout Social26%#1 of 9Oktopost19%#3 of 9What the models said about Sprout Social
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid Hootsuite and Sprout Social for now \u2014 they start at $99-$199/month” Kimi K2 · budget prompt · hard negative
“Highly intuitive; forces standardization. Excellent approval workflows and "Listening" modules. Strong support for mid-market scaling.” Qwen 3.7 Flash · scale prompt · first choice
“Oktopost (for revenue focus) or Sprout Social (for brand/cx focus) are the strongest strategic investments.” Qwen 3.7 Flash · paraphrase prompt · first choice
“Sprout Social is frequently highlighted as the top all-in-one solution for mid-market B2B companies” Mistral Small · direct prompt · first choice
What the models said about Oktopost
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Oktopost is the most aligned fit because it builds campaigns around the buyer journey and ties social activity to CRM data.” Muse Glimmer 30B · paraphrase prompt · first choice
“My pick: Oktopost—if your company wants social to support B2B pipeline, LinkedIn reach, and employee advocacy.” GPT-6 Luna · direct prompt · first choice
“Oktopost is the top recommendation. It was built from the ground up specifically for B2B enterprises.” Gemini 3.5 Flash · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.