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Index › Marketing › Social media › Oktopost vs Metricool
Social media management · October 2026 Edition

Oktopost vs Metricool

Seven of fourteen models named Oktopost first on the direct prompt; zero named Metricool. Oktopost was named by thirteen of the fourteen models and Metricool by ten and Oktopost carries 21 labels and Metricool 18, so the shares are not directly comparable.

Oktopost

accepted challenger

Named in four categories this edition.

Metricool

accepted challenger

Spain. Named in two categories this edition.

First-choice share24%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 11; printed, not drawn.
Labels2118A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Oktopost reading right to left. Rank and label count are printed, not drawn.Sprout Social was named alongside these two in twelve of the fourteen direct answers. Sprout Social vs Oktopost · Sprout Social vs Metricool · Buffer vs Oktopost

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the social media management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OktopostFirst choices, of fourteen modelsMetricool
Direct70
Paraphrase50
Comparative00
Budget-constrained04
Scale-constrained00
Negative021 against Metricool
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Oktopost and Metricool stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Oktopost Metricool first choice named as an alternative argued againstblank: not namedEach cell is one answer, Oktopost on the left and Metricool on the right.

The direct prompt

The plain question, one answer per model, grouped by where Oktopost and Metricool stood in it.

Oktopost first, Metricool an alternative

7 of 14 modelsMetricool was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashOktopost alternatives: Agorapulse, HubSpot Social
Grok 4.20Oktopost alternatives: Agorapulse, Hootsuite, Sprout Social
DeepSeek V4 FlashOktopost alternatives: Agorapulse, Sprout Social
Llama 4 MaverickOktopost alternatives: SocialPilot
Kimi K2Oktopost alternatives: Hootsuite, Sprout Social
GPT-6 LunaOktopost alternatives: Hootsuite, Sprout Social
Muse Glimmer 30BOktopost alternatives: Agorapulse, Hootsuite, Metricool, Sprout Social

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Sprout Social alternatives: DemandBird, Hootsuite, Metricool
Perplexity SonarSprout Social alternatives: Hootsuite, Oktopost, SocialPilot, Sprinklr Social
Mistral SmallSprout Social alternatives: Hootsuite, Oktopost
Qwen 3.7 FlashSprout Social alternatives: Agorapulse, Oktopost
GLM 4.7 FlashXSprout Social alternatives: Agorapulse, Hootsuite, HubSpot Social, Oktopost
MiniMax M2.5Sprout Social alternatives: Oktopost, SocialPilot, Sprinklr Social

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniAgorapulse alternatives: Hootsuite, Sprout Social

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Oktopost leads by eight points.
Oktopost12%#2 of 12
Metricool4%#6 of 12
The full small business standing →
Mid-marketThe figures above
Oktopost leads by sixteen points.
Oktopost24%#3 of 11
Metricool8%#4 of 11
The full mid-market standing →
Enterprise
Oktopost leads by nineteen points.
Oktopost19%#3 of 9
Metricool0%#– of 9
The full enterprise standing →

What the models said about Oktopost

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Oktopost is the most aligned fit because it builds campaigns around the buyer journey and ties social activity to CRM data.” Muse Glimmer 30B · paraphrase prompt · first choice
“My pick: Oktopost—if your company wants social to support B2B pipeline, LinkedIn reach, and employee advocacy.” GPT-6 Luna · direct prompt · first choice
“Oktopost is the top recommendation. It was built from the ground up specifically for B2B enterprises.” Gemini 3.5 Flash · paraphrase prompt · first choice

What the models said about Metricool

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Reddit mentions of "dubious practices" like astroturfing (fake reviews) and hacking concerns” Grok 4.20 · negative prompt · hard negative
“For most small companies just starting out, Buffer or Metricool provide the best combination of ease-of-use, essential features, and low cost.” Qwen 3.7 Flash · budget prompt · first choice
“Go with Metricool if you want the best possible free option with great analytical reports.” Gemini 3.5 Flash · budget prompt · first choice
“For simple, budget-friendly scheduling: Look at Buffer, Metricool, or Publer.” Gemini 3.5 Flash · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.