Every category where a model named EveryoneSocial for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	17%	3 of 64	25%	53	accepted challenger
Loyalty, advocacy and referrals	Marketing	0%	77 of 110	0%	1	under 10 labels · led by Smile.io at 26%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for EveryoneSocial yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated EveryoneSocial across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	1	4
GPT-5.4 mini	1	0	0	1	2
Gemini 3.5 Flash	2	3	0	1	6
Perplexity Sonar	0	2	1	0	3
Grok 4.20	2	1	1	0	4
Mistral Small	0	2	2	1	5
DeepSeek V4 Flash	0	1	0	3	4
Llama 4 Maverick	0	0	1	1	2
Qwen 3.7 Flash	1	2	0	0	3
Kimi K2	2	1	1	2	6
GLM 4.7 FlashX	1	2	1	0	4
MiniMax M2.5	1	1	1	0	3
GPT-6 Luna	1	2	0	0	3
Muse Glimmer 30B	1	1	0	3	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct31 labels9

Paraphrase31 labels9

Comparative35 labels13not counted in share

Budget-constrained30 labels13

Scale-constrained23 labels9

Negative25 labels5not counted in share

First choiceAlternativeMentionNegative175 labels in all, every segment counted; 40 of the 58 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“EveryoneSocial - Offers a free forever plan, making it ideal for small teams (under 20 employees) wanting to test advocacy without investment” MiniMax M2.5 · Employee advocacy · budget prompt · first choice

“Described as best for "large enterprises running advocacy at company-wide scale"... It is repeatedly called out for large-scale programs.” Muse Glimmer 30B · Employee advocacy · comparative prompt · first choice

“Best for: Large, global organizations and compliance-heavy industries... EveryoneSocial excels at running company-wide programs safely.” Gemini 3.5 Flash · Employee advocacy · comparative prompt · first choice

“If you want a dedicated, category-leading platform with advanced automation: Look at EveryoneSocial or DSMN8.” Gemini 3.5 Flash · Employee advocacy · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick · Employee advocacy · negative prompt · hard negative

“Sociabble/PostBeyond/EveryoneSocial: Quote-based, generally enterprise pricing” DeepSeek V4 Flash · Employee advocacy · budget prompt · hard negative

“Avoid for Mid-Sized: EveryoneSocial” Kimi K2 · Employee advocacy · paraphrase prompt · hard negative

“EveryoneSocial's acquisition by Seismic has shifted its focus and pricing upmarket toward large enterprises, leaving room for highly targeted mid-market solutions.” Gemini 3.5 Flash · Employee advocacy · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as EveryoneSocial, over the 175 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and EveryoneSocial was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

DSMN8103 of 17520Compare →

Sociabble82 of 1750Not among the top eight

GaggleAMP80 of 17510Compare →

Hootsuite Amplify78 of 1750Not among the top eight

Oktopost69 of 17514Compare →

Haiilo40 of 1752Not among the top eight

Clearview Social38 of 1757Not among the top eight

PostBeyond35 of 1751Compare →

Taplio28 of 1759Compare →

Sprout Social27 of 1750Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named EveryoneSocial. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 168 of the 175 answers that named EveryoneSocial and are not a share of its labels.

Domains cited

guideflow.com97

blog.hootsuite.com96

g2.com86

supergrow.ai79

dsmn8.com72

learn.g2.com72

magicpost.in67

heysid.com62

taplio.com59

postbeam.ai57

747 of the 747 domain citations in answers naming EveryoneSocial came from somebody else's page.

Pages cited

blog.hootsuite.com/employee-advocacy-tools93

guideflow.com/blog/best-employee-advocacy-software-tools85

supergrow.ai/blog/employee-advocacy-tools75

learn.g2.com/best-employee-advocacy-software71

heysid.com/resources/best-employee-advocacy-software-and-tools-for-b2b62

dsmn8.com/blog/how-to-choose-the-best-employee-advocacy-platform61

taplio.com/blog/employee-advocacy-tools59

magicpost.in/blog/employee-advocacy-software53

Pages are listed as the models cited them.

Search and answers

everyonesocial.com is not in Google's top ten for any of the category's searches. In the answers, EveryoneSocial takes 17% of first choices and DSMN8 takes 21%.

ShowHide

In search

Google, US estimates

Position for “employee advocacy platform”

–

not in the top ten

Position for “best employee advocacy platform”

–

not in the top ten

Searches for its name, Google: 880 a month (“everyonesocial”)
AI search demand for its name, est.: 8 a month
Organic visits to its site: about 18,478 a month
Searches its site ranks for: 3,709 · 162 in the top three
Sites linking to it: 3,917
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

17%

rank 3 of 64 in employee advocacy

Segment leader

21%

DSMN8

First choices: 40 across its categories
Named in: 175 answers
Its own site cited: in 168 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on everyonesocial.com

826

subdomains included

Content

557

counted in the table below

Documentation

181

Product · Integration

0 · 29

Kind	Pages	Last 90 days	Latest	Categories named
Blog	533	11	2026-09-22	Social media
Comparison	5	0	2022-03-15
Webinar or virtual event	4	0	2019-05-09
Report or ebook	4	1	2026-09-28
Template or tool	4	1	2026-09-28
Glossary or explainer	4	0	2021-10-26
Case study	2	0	2025-05-16
Conference or event	1	0	2018-05-07

Most recent

2026-09-28672 onboarding checklist overview template or tool
2026-09-28622 share to facebook report or ebook
2026-09-22Executive sponsorship employee advocacy blog
2026-09-17Full attribution picture blog
2026-09-15Scariest screen in your advocacy rollout blog
2026-09-10Clicks per share halved blog

How it is countedHide how it is counted

Every page everyonesocial.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as EveryoneSocial

What the judge wrote, as written, with how often. The vendor table decides that these count as EveryoneSocial; a claim can dispute any of them.

EveryoneSocial (now EveryoneSocial by Seismic) 1

Follow EveryoneSocial

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

EveryoneSocial is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: The advocacy platform trusted by enterprise comms, marketing, and compliance teams.
everyonesocial.com
For: enterprise communications, marketing, and compliance teams
everyonesocial.com
Price stated: Quote-based pricing for employee advocacy. everyonesocial.com/pricing
Certifications: SOC 2 Type IIGDPRCCPASOC 2CSA STAR
Customers named: DatadogAsanaStripeWestmarkSnowflakeGlobal RelayControlUpAdobe
Not stated on the pages read: Starting price, free plan or trial, integrations, hosting

What EveryoneSocial's own pages state, read October 5, 2026: everyonesocial.com, everyonesocial.com/pricing, trust.everyonesocial.com, everyonesocial.com/customers, everyonesocial.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when EveryoneSocial's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as EveryoneSocial, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for EveryoneSocial by email, built from the raw record of the edition. It shows:

where EveryoneSocial is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name EveryoneSocial, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where EveryoneSocial is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

ShowHide

EveryoneSocial is among the products AI models recommend first in Employee advocacy platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/employee-advocacy/"><img src="https://gtm-ai-index.com/badges/2026-10/everyonesocial--employee-advocacy-wide.svg" alt="Among AI models' top three in Employee advocacy platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee advocacy platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/employee-advocacy/"><img src="https://gtm-ai-index.com/badges/2026-10/everyonesocial--employee-advocacy-square.svg" alt="Among AI models' top three in Employee advocacy platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee advocacy platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/employee-advocacy/"><img src="https://gtm-ai-index.com/badges/2026-10/everyonesocial--employee-advocacy-compact.svg" alt="Among AI models' top three in Employee advocacy platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee advocacy platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.