Every category where a model named Haiilo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	0%	26 of 64	35%	17	criticized challenger
Loyalty, advocacy and referrals	Marketing	0%	79 of 110	0%	1	under 10 labels · led by Smile.io at 26%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Haiilo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Haiilo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	2	3
Perplexity Sonar	0	1	0	1
Grok 4.20	0	0	0	0
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	1	1	3
GLM 4.7 FlashX	0	3	1	4
MiniMax M2.5	0	0	1	1
GPT-6 Luna	1	0	1	2
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase3 labelsNone

Comparative18 labelsNone

Budget-constrained8 labels2

Scale-constrained5 labelsNone

Negative14 labelsNone

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for enterprises that want an intranet and employee app, with advocacy as a secondary feature.” Mistral Small · Employee advocacy · comparative prompt · alternative

“A natural fit when those needs overlap; potentially a mismatch if you already have those systems” GPT-6 Luna · Employee advocacy · comparative prompt · alternative

“Best for internal communications-led advocacy tied to culture and messaging.” Muse Glimmer 30B · Employee advocacy · comparative prompt · alternative

“Best for: Organizations wanting intranet with advocacy included” Kimi K2 · Employee advocacy · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Check total cost and configuration flexibility if you only need a lightweight advocacy tool. G2 reviewers mention extra costs for some features and limited customization” GPT-6 Luna · Employee advocacy · negative prompt · soft negative

“Some mid-to-enterprise platforms like *Haiilo* have 100-seat minimum requirements that can inflate your initial invoice.” Gemini 3.5 Flash · Employee advocacy · budget prompt · soft negative

“they can lack highly specialized external sharing features (like multi-image support or advanced LinkedIn tagging)” Gemini 3.5 Flash · Employee advocacy · negative prompt · soft negative

“Bundled intranet solutions (Haiilo, some Sociabble configurations) — advocacy becomes neglected add-on” Kimi K2 · Employee advocacy · negative prompt · soft negative

Named alongside

The products named in the same answers as Haiilo, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Haiilo was named but was not.

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ProductSame answerTook the first choice insteadHead to head

EveryoneSocial40 of 4813Not among the top eight

Sociabble39 of 481Not among the top eight

DSMN837 of 488Not among the top eight

GaggleAMP25 of 481Not among the top eight

Hootsuite Amplify24 of 480Not among the top eight

Oktopost17 of 480Not among the top eight

Clearview Social13 of 482Not among the top eight

PostBeyond13 of 480Not among the top eight

Sprout Social Employee Advocacy13 of 480Not among the top eight

Taplio9 of 486Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Haiilo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 48 answers that named Haiilo and are not a share of its labels.

Domains cited

guideflow.com27

blog.hootsuite.com26

supergrow.ai25

g2.com24

magicpost.in24

dsmn8.com22

postbeam.ai19

flockler.com18

learn.g2.com18

taplio.com18

221 of the 221 domain citations in answers naming Haiilo came from somebody else's page.

Pages cited

blog.hootsuite.com/employee-advocacy-tools26

guideflow.com/blog/best-employee-advocacy-software-tools25

supergrow.ai/blog/employee-advocacy-tools22

magicpost.in/blog/employee-advocacy-software20

learn.g2.com/best-employee-advocacy-software18

postbeam.ai/blog/best-employee-advocacy-tools18

taplio.com/blog/employee-advocacy-tools18

dsmn8.com/blog/how-to-choose-the-best-employee-advocacy-platform17

Pages are listed as the models cited them.

Search and answers

haiilo.com is not in Google's top ten for any of the category's searches. In the answers, Haiilo takes 0% of first choices and DSMN8 takes 21%.

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In search

Google, US estimates

Position for “employee advocacy platform”

–

not in the top ten

Position for “best employee advocacy platform”

–

not in the top ten

Searches for its name, Google: 320 a month (“haiilo”)
AI search demand for its name, est.: 5 a month

In answers

This edition

Share of first choices

rank 26 of 64 in employee advocacy

Segment leader

21%

DSMN8

First choices: 2 across its categories
Named in: 48 answers
Its own site cited: in 47 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on haiilo.com

1,093

subdomains included

Content

525

counted in the table below

Documentation

Product · Integration

38 · 2

Kind	Pages	Last 90 days
Blog	453	undated
Case study	31	undated
Glossary or explainer	13	undated
Comparison	12	undated
Webinar or virtual event	4	undated
Podcast or video	4	undated
News or press	4	undated
Template or tool	2	undated
Conference or event	1	undated
Report or ebook	1	undated

How it is countedHide how it is counted

Every page haiilo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Haiilo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Haiilo is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI-powered employee experience platform for communication, knowledge, analytics, and everyday tools
haiilo.com
For: productive, engaged teams
haiilo.com
Price stated: Intranet: get a custom Quote. Employee Advocacy: From $15 per seat/month; Starter, Scaling, Enterprise; Custom pricing for Scaling and Enterprise. haiilo.com/pricing
Starting price: 15 haiilo.com/pricing
Integrations claimed: 130 haiilo.com
Certifications: ISO/IEC 27001:2022 CertifiedSOC 2 Type IIISO 27001:2022GDPRHIPAAEU AI ACTCSA STAR Level 1UK Cyber Essentials 3.3
Hosting: EUUSGermanyEU (for US customers: USA)European Economic Area (EEA)
Customers named: EF Education FirstOtisL’OréalEilakaislaL’OrealElektaRabobankOMRON
Not stated on the pages read: Free plan or trial

What Haiilo's own pages state, read October 6, 2026: haiilo.com, haiilo.com/pricing, trust.haiilo.com, haiilo.com/platform-overview, haiilo.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Haiilo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Haiilo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Haiilo by email, built from the raw record of the edition. It shows:

where Haiilo is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Haiilo, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.