Every category where a model named Taplio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	8%	4 of 64	8%	13	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Taplio yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Taplio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.20	0	0	1	1	2
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	1	0	1	0	2
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	1	0	1	0	2
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	1	1	1	0	3
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels2

Paraphrase7 labels5

Comparative8 labels3not counted in share

Budget-constrained13 labels3

Scale-constrained3 labels1

Negative7 labels1not counted in share

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 11 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best employee advocacy platform for a company with a limited budget is Taplio” Llama 4 Maverick · Employee advocacy · budget prompt · first choice

“I'd recommend Taplio as the top choice for a mid-sized B2B company” MiniMax M2.5 · Employee advocacy · paraphrase prompt · first choice

“Taplio at $32/month (billed annually) is the strongest option” DeepSeek V4 Flash · Employee advocacy · budget prompt · first choice

“I recommend HeySid or Taplio.” Qwen 3.7 Flash · Employee advocacy · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“LinkedIn-only tools (e.g., Taplio) if you need broader networks.” Grok 4.20 · Employee advocacy · negative prompt · soft negative

Named alongside

The products named in the same answers as Taplio, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Taplio was named but was not.

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ProductSame answerTook the first choice insteadHead to head

EveryoneSocial28 of 486Compare →

Hootsuite Amplify23 of 481Not among the top eight

Sociuu21 of 486Compare →

Clearview Social19 of 485Not among the top eight

GaggleAMP18 of 482Compare →

DSMN817 of 483Compare →

Sociabble13 of 480Not among the top eight

Vulse11 of 482Not among the top eight

Oktopost10 of 483Compare →

Haiilo9 of 480Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Taplio. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 48 of the 48 answers that named Taplio and are not a share of its labels.

Domains cited

taplio.comYour site48

guideflow.com35

blog.hootsuite.com33

g2.com26

thecmo.com25

heysid.com19

magicpost.in19

flockler.com18

referralrock.com18

sproutsocial.com18

211 of the 259 domain citations in answers naming Taplio came from somebody else's page.

Pages cited

taplio.com/blog/employee-advocacy-tools48

guideflow.com/blog/best-employee-advocacy-software-tools34

blog.hootsuite.com/employee-advocacy-tools33

thecmo.com/tools/best-employee-advocacy-software25

heysid.com/resources/best-employee-advocacy-software-and-tools-for-b2b19

referralrock.com/blog/employee-advocacy-software18

sproutsocial.com/insights/employee-advocacy-tools17

learn.g2.com/best-employee-advocacy-software15

Pages are listed as the models cited them.

Search and answers

taplio.com is not in Google's top ten for any of the category's searches. In the answers, Taplio takes 8% of first choices and DSMN8 takes 21%.

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In search

Google, US estimates

Position for “employee advocacy platform”

–

not in the top ten

Position for “best employee advocacy platform”

–

not in the top ten

Searches for its name, Google: 2,400 a month (“taplio”)
AI search demand for its name, est.: 36 a month
Organic visits to its site: about 12,312 a month
Searches its site ranks for: 3,800 · 123 in the top three
Sites linking to it: 4,631
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

38 ads · 32 text, 4 video, 2 image · 2 shown in the last 30 days

First shown March 2024, as Pony Express Studio, verified. Ads started 2025-11 to 2026-10: 7 in the year, 31 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 4 of 64 in employee advocacy

Segment leader

21%

DSMN8

First choices: 11 across its categories
Named in: 48 answers
Its own site cited: in 48 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on taplio.com

436

subdomains included

Content

268

counted in the table below

Documentation

Product · Integration

4 · 0

Kind	Pages	Last 90 days	Categories named
Blog	219	undated	CRM, SEO
Comparison	27	undated
Glossary or explainer	18	undated
Case study	1	undated
Webinar or virtual event	1	undated
Conference or event	1	undated
Template or tool	1	undated

How it is countedHide how it is counted

Every page taplio.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Taplio

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Taplio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Taplio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Taplio by email, built from the raw record of the edition. It shows:

where Taplio is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Taplio, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.