Every category where a model named Vulse for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	2%	9 of 64	0%	8	under 10 labels · led by DSMN8 at 21%
Content marketing platforms	Marketing	0%	83 of 135	0%	2	under 10 labels · led by HubSpot Content Hub at 33%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Vulse yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Vulse across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels4

Paraphrase6 labelsNone

Comparative9 labels2not counted in share

Budget-constrained4 labels2

Scale-constrained4 labelsNone

Negative3 labels1not counted in share

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 6 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Vulse is one of the most transparently priced and cost-effective platforms on the market.” Gemini 3.5 Flash · Employee advocacy · budget prompt · first choice

“If your primary focus is LinkedIn and you want AI-first capabilities: Look at Vulse or GaggleAMP.” Gemini 3.5 Flash · Employee advocacy · scale prompt · alternative

“Vulse is a compelling alternative because it is described as LinkedIn-native” Perplexity Sonar · Employee advocacy · direct prompt · alternative

“tracks LinkedIn post performance and employee advocacy activity in one dashboard” Muse Glimmer 30B · Employee advocacy · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Vulse, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vulse was named but was not.

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ProductSame answerTook the first choice insteadHead to head

EveryoneSocial26 of 377Not among the top eight

DSMN820 of 375Not among the top eight

GaggleAMP19 of 371Not among the top eight

Oktopost17 of 374Not among the top eight

Hootsuite Amplify17 of 370Not among the top eight

Sociabble14 of 370Not among the top eight

Taplio11 of 374Not among the top eight

Clearview Social8 of 373Not among the top eight

Sprout Social7 of 370Not among the top eight

Supergrow7 of 370Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Vulse. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Vulse and are not a share of its labels.

Domains cited

blog.hootsuite.com22

g2.com19

guideflow.com18

heysid.com17

learn.g2.com17

thecmo.com16

postbeam.ai15

supergrow.ai15

taplio.com15

dsmn8.com12

166 of the 166 domain citations in answers naming Vulse came from somebody else's page.

Pages cited

blog.hootsuite.com/employee-advocacy-tools21

guideflow.com/blog/best-employee-advocacy-software-tools18

learn.g2.com/best-employee-advocacy-software17

heysid.com/resources/best-employee-advocacy-software-and-tools-for-b2b16

taplio.com/blog/employee-advocacy-tools15

postbeam.ai/blog/best-employee-advocacy-tools14

supergrow.ai/blog/employee-advocacy-tools14

thecmo.com/tools/best-employee-advocacy-software14

Pages are listed as the models cited them.

Search and answers

vulse.co is not in Google's top ten for any of the category's searches. In the answers, Vulse takes 2% of first choices and DSMN8 takes 21%.

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In search

Google, US estimates

Position for “employee advocacy platform”

–

not in the top ten

Position for “best employee advocacy platform”

–

not in the top ten

Searches for its name, Google: 260 a month (“vulse”)
AI search demand for its name, est.: 0 a month
Organic visits to its site: about 273 a month
Searches its site ranks for: 292 · 1 in the top three
Sites linking to it: 285
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

3 ads · 3 text · 0 shown in the last 30 days

First shown October 2025, as Vulse, verified. Ads started 2025-11 to 2026-10: 2 in the year, 1 before.

On Google's pages: 1 2 3

In answers

This edition

Share of first choices

rank 9 of 64 in employee advocacy

Segment leader

21%

DSMN8

First choices: 6 across its categories
Named in: 37 answers
Its own site cited: in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on vulse.co

229

subdomains included

Content

206

counted in the table below

Documentation

Product · Integration

7 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	187	88	2026-10-01	Employee advocacy
Comparison	14	3	2026-10-01	Employee advocacy
Webinar or virtual event	2	2	2026-10-01
Conference or event	1	undated
Glossary or explainer	1	1	2026-10-01
News or press	1	1	2026-10-01

Most recent

2026-10-01Using vulse to grow sales how planit testing does it exclusive interview with ryan short 1 blog
2026-10-01Vulse vs dsmn 8 which employee advocacy platform fits your team comparison
2026-10-01Employee advocacy examples blog
2026-10-01Employee advocacy software pricing roi 2026 blog
2026-10-01How to create a company linkedin page blog
2026-10-01Linkedin in network vs out of network reach what the new metric means and how to use it comparison

How it is countedHide how it is counted

Every page vulse.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Vulse

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Vulse is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Employee Advocacy Built Only for LinkedIn
vulse.co
For: B2B marketing and communications teams, including regulated industries such as financial services, healthcare and insurance
vulse.co
Price stated: Per user, per month, based on your number of seats. vulse.co/pricing
Starting price: £5 vulse.co/pricing
Certifications: ISO/IEC 27001ISO 27001-certifiedGDPR-compliantISO 27001ISO 27001 certified
Hosting: EUUS
Not stated on the pages read: Free plan or trial, integrations, customers

What Vulse's own pages state, read October 5, 2026: vulse.co, vulse.co/pricing, vulse.co/security, vulse.co/platform. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Vulse's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Vulse, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Vulse by email, built from the raw record of the edition. It shows:

where Vulse is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Vulse, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.