Every category where a model named Hootsuite Amplify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	0%	20 of 64	31%	29	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Hootsuite Amplify yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Hootsuite Amplify across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	1	3
GPT-5.4 mini	2	0	0	2
Gemini 3.5 Flash	2	1	0	3
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	0	2	1	3
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	2	2
Llama 4 Maverick	0	1	1	2
Qwen 3.7 Flash	0	0	1	1
Kimi K2	3	0	2	5
GLM 4.7 FlashX	1	2	0	3
MiniMax M2.5	1	1	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labelsNone

Paraphrase15 labelsNone

Comparative22 labels1not counted in share

Budget-constrained10 labelsNone

Scale-constrained8 labelsNone

Negative22 labels1not counted in share

First choiceAlternativeMentionNegative96 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Check Hootsuite Amplify (Parliament) or Sprout Social, which can easily fold into your existing contracts.” Gemini 3.5 Flash · Employee advocacy · scale prompt · alternative

“Hootsuite Amplify has per-user pricing starting around $2/user/month with a simple interface” Claude Haiku 4.5 · Employee advocacy · budget prompt · alternative

“Best for companies already using Hootsuite enterprise for social media management” Mistral Small · Employee advocacy · comparative prompt · alternative

“best for teams already using the Hootsuite ecosystem for social management” Claude Haiku 4.5 · Employee advocacy · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick · Employee advocacy · negative prompt · hard negative

“Hootsuite Amplify — only if you're *already* locked into Hootsuite ecosystem; not worth switching for” Kimi K2 · Employee advocacy · negative prompt · hard negative

“Avoid enterprise platforms like Hootsuite Amplify ($199-399/user/month)” Kimi K2 · Employee advocacy · budget prompt · hard negative

“Hootsuite Amplify: $199–$399/user/month — enterprise pricing” DeepSeek V4 Flash · Employee advocacy · budget prompt · hard negative

Named alongside

The products named in the same answers as Hootsuite Amplify, over the 96 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite Amplify was named but was not.

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ProductSame answerTook the first choice insteadHead to head

EveryoneSocial78 of 9625Not among the top eight

DSMN863 of 9620Not among the top eight

Sociabble49 of 961Not among the top eight

GaggleAMP48 of 964Not among the top eight

Oktopost42 of 967Not among the top eight

Clearview Social25 of 967Not among the top eight

Haiilo24 of 961Not among the top eight

Taplio23 of 968Not among the top eight

PostBeyond19 of 960Not among the top eight

Sprout Social Employee Advocacy18 of 960Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hootsuite Amplify. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 94 of the 96 answers that named Hootsuite Amplify and are not a share of its labels.

Domains cited

guideflow.com64

blog.hootsuite.comYour site59

supergrow.ai53

g2.com46

taplio.com46

dsmn8.com45

learn.g2.com45

magicpost.in44

heysid.com43

thecmo.com36

422 of the 481 domain citations in answers naming Hootsuite Amplify came from somebody else's page.

Pages cited

blog.hootsuite.com/employee-advocacy-tools57

guideflow.com/blog/best-employee-advocacy-software-tools57

supergrow.ai/blog/employee-advocacy-tools50

taplio.com/blog/employee-advocacy-tools46

learn.g2.com/best-employee-advocacy-software45

heysid.com/resources/best-employee-advocacy-software-and-tools-for-b2b43

dsmn8.com/blog/how-to-choose-the-best-employee-advocacy-platform38

thecmo.com/tools/best-employee-advocacy-software36

Pages are listed as the models cited them.

Search and answers

hootsuite.com is not in Google's top ten for any of the category's searches. In the answers, Hootsuite Amplify takes 0% of first choices and DSMN8 takes 21%.

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In search

Google, US estimates

Position for “employee advocacy platform”

–

not in the top ten

Position for “best employee advocacy platform”

–

not in the top ten

Searches for its name, Google: 260 a month (“hootsuite amplify”)
AI search demand for its name, est.: 3 a month
Its company's site: hootsuite.com shared with Hootsuite's other products; the figures are the site's
Organic visits to its site: about 748,222 a month
Searches its site ranks for: 65,354 · 5,632 in the top three
Sites linking to it: 113,829
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

119+ ads · 98 text, 12 video, 9 image · 119 shown in the last 30 days

First shown August 2023, as Hootsuite Media, Inc., verified. Ads started 2025-10 to 2026-09: 92 in the year, 27 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 20 of 64 in employee advocacy

Segment leader

21%

DSMN8

First choices: 0 across its categories
Named in: 96 answers
Its own site cited: in 94 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Hootsuite Amplify

What the judge wrote, as written, with how often. The vendor table decides that these count as Hootsuite Amplify; a claim can dispute any of them.

Hootsuite Amplify (Parliament) 1Hootsuite Amplify (now Parliament) 1

Follow Hootsuite Amplify

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Hootsuite is the company behind Hootsuite Amplify.

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On record

Wikidata

Website: hootsuite.com
Headquarters: Vancouver, Canada
Founded: 2008
Also from Hootsuite: Hootsuite Amplify/Parliament, Hootsuite Parliament

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Hootsuite's employee advocacy tool
hootsuite.com/products/amplify
For: Admins
hootsuite.com/whats-new/export-amplify-members
Customers named: DaVitaAthleticoKeyloopQA Ltd.Upstream RehabilitationHootsuiteSodexoMeliá Hotels
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What Hootsuite Amplify's own pages state, read October 5, 2026: hootsuite.com/products/amplify, hootsuite.com/request-demo/amplify, hootsuite.com/resources/amplify-case-study, hootsuite.com/whats-new/amplify-link-scraper, hootsuite.com/whats-new/export-amplify-members. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hootsuite Amplify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hootsuite Amplify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Hootsuite Amplify by email, built from the raw record of the edition. It shows:

where Hootsuite Amplify is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Hootsuite Amplify, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.