GTM AI Index

Index › Products › Hootsuite Amplify/Parliament · October 2026 Edition

Hootsuite · 1 category · Named, not ranked

Hootsuite Amplify/Parliament

7Judge labels

0First choices

3Negative labels

3 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Hootsuite Amplify/Parliament was named 3 times in Employee advocacy, where DSMN8 led with 21%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business54 of 63

under the label threshold

Mid-market37 of 64

under the label threshold

Enterprise31 of 55

under the label threshold

In employee advocacy · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Hootsuite Amplify/Parliament for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	0%	37 of 64	33%	3	under 10 labels · led by DSMN8 at 21%

Movement

This is the first edition on this tier, so no move can be computed for Hootsuite Amplify/Parliament yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Hootsuite Amplify/Parliament across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative1 labelNone

Budget-constrained0 labelsNone

Scale-constrained2 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“for multi-channel, go broader like Hootsuite” Grok 4.1 Fast · Employee advocacy · scale prompt · alternative

“Good fit: enterprises already on Hootsuite.” Muse Glimmer 30B · Employee advocacy · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“buying their advocacy add-ons can be restrictively expensive and clunky to integrate” Gemini 3.5 Flash · Employee advocacy · negative prompt · soft negative

Named alongside

The products named in the same answers as Hootsuite Amplify/Parliament, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite Amplify/Parliament was named but was not.

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ProductSame answerTook the first choice insteadHead to head

DSMN87 of 72Not among the top eight

Sociabble7 of 71Not among the top eight

EveryoneSocial6 of 74Not among the top eight

GaggleAMP4 of 70Not among the top eight

Haiilo4 of 70Not among the top eight

Oktopost3 of 70Not among the top eight

PostBeyond3 of 70Not among the top eight

Bambu2 of 70Not among the top eight

Sprout Social advocacy add-on2 of 70Not among the top eight

Taplio2 of 70Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hootsuite Amplify/Parliament. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 7 answers that named Hootsuite Amplify/Parliament and are not a share of its labels.

Domains cited

guideflow.com7

blog.hootsuite.comYour site5

dsmn8.com4

learn.g2.com4

capterra.com3

flockler.com3

g2.com3

happeo.com3

magicpost.in3

referralrock.com3

Thirty-three of the thirty-eight domain citations in answers naming Hootsuite Amplify/Parliament came from somebody else's page.

Pages cited

guideflow.com/blog/best-employee-advocacy-software-tools7

blog.hootsuite.com/employee-advocacy-tools5

dsmn8.com/blog/how-to-choose-the-best-employee-advocacy-platform4

learn.g2.com/best-employee-advocacy-software4

happeo.com/blog/employee-advocacy-software3

magicpost.in/blog/employee-advocacy-software3

referralrock.com/blog/employee-advocacy-software3

taplio.com/blog/employee-advocacy-tools3

Pages are listed as the models cited them.

Search and answers

hootsuite.com is not in Google's top ten for any of the category's searches. In the answers, Hootsuite Amplify/Parliament takes 0% of first choices and DSMN8 takes 21%.

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In search

Google, US estimates

Position for “employee advocacy platform”

–

not in the top ten

Position for “best employee advocacy platform”

–

not in the top ten

Its company's site: hootsuite.com shared with Hootsuite's other products; the figures are the site's
Organic visits to its site: about 748,222 a month
Searches its site ranks for: 65,354 · 5,632 in the top three
Sites linking to it: 113,829
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

119+ ads · 98 text, 12 video, 9 image · 119 shown in the last 30 days

First shown August 2023, as Hootsuite Media, Inc., verified. Ads started 2025-10 to 2026-09: 92 in the year, 27 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 37 of 64 in employee advocacy

Segment leader

21%

DSMN8

First choices: 0 across its categories
Named in: 7 answers
Its own site cited: in 7 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Hootsuite Amplify/Parliament

What the judge wrote, as written, with how often. The vendor table decides that these count as Hootsuite Amplify/Parliament; a claim can dispute any of them.

Hootsuite Amplify / Parliament 1Hootsuite Amplify / Parliament by Hootsuite 1

Follow Hootsuite Amplify/Parliament

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Hootsuite is the company behind Hootsuite Amplify/Parliament.

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On record

Wikidata

Website: hootsuite.com
Headquarters: Vancouver, Canada
Founded: 2008
Also from Hootsuite: Hootsuite Amplify, Hootsuite Parliament

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hootsuite Amplify/Parliament's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hootsuite Amplify/Parliament, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Hootsuite Amplify/Parliament by email, built from the raw record of the edition. It shows:

where Hootsuite Amplify/Parliament is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Hootsuite Amplify/Parliament, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.