Every category where a model named DSMN8 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee advocacy platforms	Marketing	21%	1 of 64	10%	42	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for DSMN8 yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated DSMN8 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	0	2
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	1	3	0	0	4
Perplexity Sonar	0	1	1	0	2
Grok 4.20	2	1	2	0	5
Mistral Small	2	1	1	0	4
DeepSeek V4 Flash	1	1	1	2	5
Llama 4 Maverick	0	0	1	1	2
Qwen 3.7 Flash	1	0	0	0	1
Kimi K2	1	1	1	1	4
GLM 4.7 FlashX	3	0	2	0	5
MiniMax M2.5	1	0	0	0	1
GPT-6 Luna	1	0	0	0	1
Muse Glimmer 30B	2	1	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct24 labels10

Paraphrase20 labels4

Comparative25 labels12not counted in share

Budget-constrained12 labels2

Scale-constrained15 labels3

Negative25 labels5not counted in share

First choiceAlternativeMentionNegative121 labels in all, every segment counted; 19 of the 36 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Ranked as the most complete dedicated advocacy platform, ideal for scaling content distribution across workforces of any size.” Mistral Small · Employee advocacy · comparative prompt · first choice

“DSMN8 stands out as the best all-around choice due to its dedicated advocacy features, scalability, and strong support” Mistral Small · Employee advocacy · direct prompt · first choice

“Look at EveryoneSocial or DSMN8. They are built to scale and offer robust compliance and integration tools.” Gemini 3.5 Flash · Employee advocacy · scale prompt · first choice

“Need deep advocacy program controls and audience segmentation? Start with DSMN8 or EveryoneSocial.” GPT-6 Luna · Employee advocacy · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick · Employee advocacy · negative prompt · hard negative

“DSMN8: From $850/month — out of range” DeepSeek V4 Flash · Employee advocacy · budget prompt · hard negative

“Frequently cited issues (from 1,187+ G2 reviews): - Three-post limit restricts daily sharing flexibility” Kimi K2 · Employee advocacy · negative prompt · soft negative

“While it has a solid 4.7/5 on G2, there are recurring complaints worth noting” DeepSeek V4 Flash · Employee advocacy · negative prompt · soft negative

Named alongside

The products named in the same answers as DSMN8, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DSMN8 was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

EveryoneSocial103 of 12119Compare →

Sociabble76 of 1210Not among the top eight

GaggleAMP65 of 1214Compare →

Hootsuite Amplify63 of 1210Not among the top eight

Oktopost57 of 12111Compare →

Haiilo37 of 1210Not among the top eight

PostBeyond32 of 1211Compare →

Clearview Social28 of 1214Not among the top eight

Sprout Social Employee Advocacy26 of 1210Not among the top eight

Sprout Social21 of 1210Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DSMN8. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 120 of the 121 answers that named DSMN8 and are not a share of its labels.

Domains cited

guideflow.com76

blog.hootsuite.com75

dsmn8.comYour site70

g2.com62

supergrow.ai62

learn.g2.com59

magicpost.in56

heysid.com53

taplio.com43

postbeam.ai41

527 of the 597 domain citations in answers naming DSMN8 came from somebody else's page.

Pages cited

blog.hootsuite.com/employee-advocacy-tools72

guideflow.com/blog/best-employee-advocacy-software-tools68

learn.g2.com/best-employee-advocacy-software59

supergrow.ai/blog/employee-advocacy-tools58

dsmn8.com/blog/how-to-choose-the-best-employee-advocacy-platform54

heysid.com/resources/best-employee-advocacy-software-and-tools-for-b2b53

magicpost.in/blog/employee-advocacy-software49

taplio.com/blog/employee-advocacy-tools43

Pages are listed as the models cited them.

Search and answers

Where DSMN8 stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Position for “employee advocacy platform”

Position for “best employee advocacy platform”

–

not in the top ten

Searches for its name, Google: 390 a month (“dsmn8”)
AI search demand for its name, est.: 3 a month
Organic visits to its site: about 1,591 a month
Searches its site ranks for: 440 · 28 in the top three
Sites linking to it: 1,556
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

24 ads · 24 text · 23 shown in the last 30 days

First shown April 2023, as DSMN8 LTD, verified. Ads started 2025-11 to 2026-10: 1 in the year, 23 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

21%

rank 1 of 64 in employee advocacy

First choices

across its categories

Named in: 121 answers
Its own site cited: in 120 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on dsmn8.com

619

subdomains included

Content

532

counted in the table below

Documentation

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	433	10	2026-09-22	SEO
Comparison	38	5	2026-08-25
Podcast or video	33	0	2026-01-28
Case study	13	0	2026-06-04
Glossary or explainer	6	0	2025-08-19
Template or tool	4	0	2026-05-19
News or press	2	0	2025-03-07
Webinar or virtual event	1	0	2022-07-29
Conference or event	1	0	2025-03-06
Report or ebook	1	undated

Most recent

2026-09-22Why employee advocacy programs need a dedicated manager blog
2026-09-17Employee advocacy benchmark survey blog
2026-09-14Employee advocacy program comms templates to introduce your team and execs blog
2026-09-09Employee advocacy brand perception biffa blog
2026-09-03Employee advocacy pulse check what 100 cmos told us blog
2026-09-02Marketing budget planning blog

How it is countedHide how it is counted

Every page dsmn8.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow DSMN8

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DSMN8's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DSMN8, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for DSMN8 by email, built from the raw record of the edition. It shows:

where DSMN8 is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name DSMN8, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where DSMN8 is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

ShowHide

AI models recommend DSMN8 first in Employee advocacy platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/employee-advocacy/"><img src="https://gtm-ai-index.com/badges/2026-10/dsmn8--employee-advocacy-wide.svg" alt="AI models' first choice in Employee advocacy platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee advocacy platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/employee-advocacy/"><img src="https://gtm-ai-index.com/badges/2026-10/dsmn8--employee-advocacy-square.svg" alt="AI models' first choice in Employee advocacy platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee advocacy platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/employee-advocacy/"><img src="https://gtm-ai-index.com/badges/2026-10/dsmn8--employee-advocacy-compact.svg" alt="AI models' first choice in Employee advocacy platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee advocacy platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.