Seven of fourteen models named DSMN8 first on the direct prompt; three named Oktopost. Both were named by all fourteen models and DSMN8 carries 42 labels and Oktopost 34, so the shares are not directly comparable.
Named in one category this edition.
Named in four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee advocacy platforms page.
Across every category in the October 2026 Edition, DSMN8 and Oktopost were named in the same answer fifty-seven times, of the 121 answers naming DSMN8 and the 159 naming Oktopost. In those answers Oktopost took the first choice eleven times and DSMN8 eighteen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick · negative prompt · hard negative
“DSMN8: From $850/month — out of range” DeepSeek V4 Flash · budget prompt · hard negative
“Frequently cited issues (from 1,187+ G2 reviews): - Three-post limit restricts daily sharing flexibility” Kimi K2 · negative prompt · soft negative
“Ranked as the most complete dedicated advocacy platform, ideal for scaling content distribution across workforces of any size.” Mistral Small · comparative prompt · first choice
“DSMN8 stands out as the best all-around choice due to its dedicated advocacy features, scalability, and strong support” Mistral Small · direct prompt · first choice
“Look at EveryoneSocial or DSMN8. They are built to scale and offer robust compliance and integration tools.” Gemini 3.5 Flash · scale prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“users frequently cite significant operational issues... this platform may frustrate stakeholders” Qwen 3.7 Flash · negative prompt · hard negative
“G2 review summaries for some platforms mention inaccurate data, limited analytics, and slow fixes, especially for Oktopost and Sprout Social Employee Advocacy.” GPT-5.4 mini · negative prompt · soft negative
“Strong pipeline tracking but typically enterprise pricing and more complex setup.” GLM 4.7 FlashX · paraphrase prompt · soft negative
“If your primary goal is B2B social selling and proving marketing's contribution to revenue, Oktopost is the strongest choice.” Gemini 3.5 Flash · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.