Three of fourteen models named Oktopost first on the direct prompt; two named GaggleAMP. Oktopost was named by fourteen of the fourteen models and GaggleAMP by thirteen and Oktopost carries 34 labels and GaggleAMP 28, so the shares are not directly comparable.
Named in four categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee advocacy platforms page.
Across every category in the October 2026 Edition, Oktopost and GaggleAMP were named in the same answer forty-two times, of the 159 answers naming Oktopost and the 104 naming GaggleAMP. In those answers GaggleAMP took the first choice three times and Oktopost ten.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“users frequently cite significant operational issues... this platform may frustrate stakeholders” Qwen 3.7 Flash · negative prompt · hard negative
“G2 review summaries for some platforms mention inaccurate data, limited analytics, and slow fixes, especially for Oktopost and Sprout Social Employee Advocacy.” GPT-5.4 mini · negative prompt · soft negative
“Strong pipeline tracking but typically enterprise pricing and more complex setup.” GLM 4.7 FlashX · paraphrase prompt · soft negative
“If your primary goal is B2B social selling and proving marketing's contribution to revenue, Oktopost is the strongest choice.” Gemini 3.5 Flash · direct prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Known limitations: - Primarily built around gamification/leaderboards” Kimi K2 · negative prompt · soft negative
“Custom quotes from Sprinklr, GaggleAMP, or Sociuu can balloon for SMBs.” Grok 4.1 Fast · negative prompt · soft negative
“GaggleAMP is best for maximizing participation and specific engagement actions like comments, follows, and reviews” Claude Haiku 4.5 · comparative prompt · first choice
“Choose GaggleAMP if you want a coordinator-driven, structured sharing program with strong mid-market adoption” Muse Glimmer 30B · direct prompt · first choice
“My default pick would be GaggleAMP for a typical mid-market B2B company” GPT-6 Luna · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.