Employee advocacy platforms · October 2026 Edition
Oktopost vs PostBeyond
Three of fourteen models named Oktopost first on the direct prompt; one named PostBeyond. Oktopost was named by fourteen of the fourteen models and PostBeyond by eight and Oktopost carries 34 labels and PostBeyond 14, so the shares are not directly comparable.
Named in four categories this edition.
Named in two categories this edition.
First-choice share21%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%36%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 12; printed, not drawn.
Labels3414A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Oktopost reading right to left. Rank and label count are printed, not drawn.DSMN8 was named alongside these two in nine of the fourteen direct answers. DSMN8 vs Oktopost · DSMN8 vs PostBeyond · Oktopost vs EveryoneSocial
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee advocacy platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OktopostFirst choices, of fourteen modelsPostBeyond
Direct31
Paraphrase711 against Oktopost
Comparative00
Budget-constrained001 against PostBeyond
Scale-constrained00
Negative002 against Oktopost · 4 against PostBeyond
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Oktopost and PostBeyond stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | |
Oktopost PostBeyond first choice named as an alternative argued againstblank: not namedEach cell is one answer, Oktopost on the left and PostBeyond on the right.The direct prompt
The plain question, one answer per model, grouped by where Oktopost and PostBeyond stood in it.
Oktopost first, PostBeyond not the choice
3 of 14 modelsPostBeyond was named in the answer but not as the choice, or not at all.GPT-5.4 miniOktopost alternatives: Hootsuite, Supergrow, Taplio
Gemini 3.5 FlashOktopost alternatives: Ambo, EveryoneSocial, GaggleAMP, Hootsuite Amplify, Sprout Social, Supergrow
Perplexity SonarOktopost alternatives: DSMN8, EveryoneSocial, Vulse
PostBeyond first, Oktopost an alternative
1 of 14 modelsOktopost was named in the answer but not as the choice, or not at all.Claude Haiku 4.5PostBeyond alternatives: DSMN8, GaggleAMP, Oktopost
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.DeepSeek V4 FlashDSMN8 alternatives: EveryoneSocial, GaggleAMP, Oktopost, Sociabble
Kimi K2DSMN8 alternatives: EveryoneSocial, Hootsuite Amplify, Oktopost, Sociabble
GPT-6 LunaGaggleAMP alternatives: EveryoneSocial, Oktopost
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Grok 4.1 FastDSMN8 alternatives: Sharebee, Vista Social
Mistral SmallDSMN8 alternatives: Clearview Social, Sociabble
Llama 4 Maverickno first choice
Qwen 3.7 FlashEveryoneSocial, PostUp alternatives: Sway Cloud
GLM 4.7 FlashXDSMN8 alternatives: Clearview Social, EveryoneSocial
MiniMax M2.5DSMN8 alternatives: EveryoneSocial
Muse Glimmer 30BDSMN8, GaggleAMP
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Oktopost leads by five points.
Oktopost5%#6 of 15PostBeyond0%#12 of 15Mid-marketThe figures above
Oktopost leads by seventeen points.
Oktopost21%#2 of 12PostBeyond4%#7 of 12Enterprise
Oktopost leads by twenty points.
Oktopost20%#2 of 10PostBeyond0%#10 of 10What the models said about Oktopost
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“users frequently cite significant operational issues... this platform may frustrate stakeholders” Qwen 3.7 Flash · negative prompt · hard negative
“G2 review summaries for some platforms mention inaccurate data, limited analytics, and slow fixes, especially for Oktopost and Sprout Social Employee Advocacy.” GPT-5.4 mini · negative prompt · soft negative
“Strong pipeline tracking but typically enterprise pricing and more complex setup.” GLM 4.7 FlashX · paraphrase prompt · soft negative
“If your primary goal is B2B social selling and proving marketing's contribution to revenue, Oktopost is the strongest choice.” Gemini 3.5 Flash · direct prompt · first choice
What the models said about PostBeyond
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“platforms that have been criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick · negative prompt · hard negative
“Sociabble/PostBeyond/EveryoneSocial: Quote-based, generally enterprise pricing” DeepSeek V4 Flash · budget prompt · hard negative
“Has limited support for employee-generated content, remains largely top-down and distribution-focused” Claude Haiku 4.5 · negative prompt · soft negative
“Best described as the simplicity play for mid-market B2B teams that want a clean, simple advocacy tool without the complexity of enterprise platforms” Claude Haiku 4.5 · direct prompt · first choice
“I would recommend using PostBeyond (by Influitive) as a tool for employees to share company content on social media” Llama 4 Maverick · paraphrase prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.