Three of fourteen models named Oktopost first on the direct prompt; zero named Taplio. Oktopost was named by fourteen of the fourteen models and Taplio by seven and Oktopost carries 34 labels and Taplio 13, so the shares are not directly comparable.
Named in four categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee advocacy platforms page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“users frequently cite significant operational issues... this platform may frustrate stakeholders” Qwen 3.7 Flash · negative prompt · hard negative
“G2 review summaries for some platforms mention inaccurate data, limited analytics, and slow fixes, especially for Oktopost and Sprout Social Employee Advocacy.” GPT-5.4 mini · negative prompt · soft negative
“Strong pipeline tracking but typically enterprise pricing and more complex setup.” GLM 4.7 FlashX · paraphrase prompt · soft negative
“If your primary goal is B2B social selling and proving marketing's contribution to revenue, Oktopost is the strongest choice.” Gemini 3.5 Flash · direct prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“LinkedIn-only tools (e.g., Taplio) if you need broader networks.” Grok 4.1 Fast · negative prompt · soft negative
“The best employee advocacy platform for a company with a limited budget is Taplio” Llama 4 Maverick · budget prompt · first choice
“I'd recommend Taplio as the top choice for a mid-sized B2B company” MiniMax M2.5 · paraphrase prompt · first choice
“Taplio at $32/month (billed annually) is the strongest option” DeepSeek V4 Flash · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.