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Index › Products › Sprout Social Employee Advocacy · October 2026 Edition
1 category · Ranked

Sprout Social Employee Advocacy

33Judge labels
0First choices
13Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Employee advocacy for enterprise buyers
Rank 25 of 64 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 33% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business58 of 63
0%8 labels
under the label threshold
Mid-market25 of 64
0%9 labels
under the label threshold
Enterprise13 of 55
0%16 labels
criticized challenger
In employee advocacy · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Sprout Social Employee Advocacy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Employee advocacy platformsMarketing0%25 of 6433%9under 10 labels · led by DSMN8 at 21%

Movement

This is the first edition on this tier, so no move can be computed for Sprout Social Employee Advocacy yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sprout Social Employee Advocacy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini02013
Gemini 3.5 Flash01001
Perplexity Sonar00000
Grok 4.1 Fast00011
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna02013
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase4 labelsNone
Comparative12 labelsNone
Budget-constrained0 labelsNone
Scale-constrained4 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative33 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“these platforms let social managers curate and schedule advocacy content directly within the dashboard they already use daily” Gemini 3.5 Flash · Employee advocacy · comparative prompt · alternative
“Evaluate its advocacy option—Sprout Social or Hootsuite Parliament—alongside dedicated tools.” GPT-6 Luna · Employee advocacy · comparative prompt · alternative
“if you already use Sprout for social management; it's an add-on to its platform” GPT-6 Luna · Employee advocacy · paraphrase prompt · alternative
“Best if you already use Sprout Social: Sprout Social Employee Advocacy” GPT-5.4 mini · Employee advocacy · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Consider a careful pilot if you need very granular analytics, complex integrations, or easy setup at a large organization. G2 reviews include reports of setup and integration friction” GPT-6 Luna · Employee advocacy · negative prompt · soft negative
“Best avoided if: You're in a large enterprise needing robust integrations/analytics or quick support.” Grok 4.1 Fast · Employee advocacy · negative prompt · soft negative
“Review summaries for Sprout Social Employee Advocacy mention integration issues and connection problems.” GPT-5.4 mini · Employee advocacy · negative prompt · soft negative

Named alongside

The products named in the same answers as Sprout Social Employee Advocacy, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sprout Social Employee Advocacy was named but was not.
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ProductSame answerTook the first choice insteadHead to head
DSMN826 of 3310Not among the top eight
EveryoneSocial25 of 3312Not among the top eight
Oktopost21 of 335Not among the top eight
Sociabble19 of 330Not among the top eight
Hootsuite Amplify18 of 330Not among the top eight
GaggleAMP17 of 331Not among the top eight
Haiilo13 of 330Not among the top eight
Hootsuite Parliament8 of 330Not among the top eight
PostBeyond8 of 330Not among the top eight
Taplio6 of 333Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sprout Social Employee Advocacy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 33 of the 33 answers that named Sprout Social Employee Advocacy and are not a share of its labels.

Domains cited

dsmn8.com18
g2.com18
sproutsocial.comYour site18
guideflow.com16
learn.g2.com15
magicpost.in14
supergrow.ai14
blog.hootsuite.com11
postbeam.ai11
taplio.com10

127 of the 145 domain citations in answers naming Sprout Social Employee Advocacy came from somebody else's page.

Pages cited

learn.g2.com/best-employee-advocacy-software15
guideflow.com/blog/best-employee-advocacy-software-tools14
magicpost.in/blog/employee-advocacy-software14
supergrow.ai/blog/employee-advocacy-tools13
g2.com/categories/employee-advocacy11
blog.hootsuite.com/employee-advocacy-tools10
dsmn8.com/blog/how-to-choose-the-best-employee-advocacy-platform10
postbeam.ai/blog/best-employee-advocacy-tools10

Pages are listed as the models cited them.

Search and answers

sproutsocial.com is not in Google's top ten for any of the category's searches. In the answers, Sprout Social Employee Advocacy takes 0% of first choices and DSMN8 takes 21%.
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In search

Google, US estimates
Position for “employee advocacy platform”
–
not in the top ten
Position for “best employee advocacy platform”
–
not in the top ten
Searches for its name, Google
170 a month (“sprout social employee advocacy”)
AI search demand for its name, est.
6 a month
Organic visits to its site
about 932,473 a month
Searches its site ranks for
56,899 · 5,972 in the top three
Sites linking to it
70,595
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
120+ ads · 120 text · 120 shown in the last 30 days

First shown April 2025, as Sprout Social, Inc., verified. Ads started 2025-10 to 2026-09: 115 in the year, 5 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 25 of 64 in employee advocacy
Segment leader
21%
DSMN8
First choices
0 across its categories
Named in
33 answers
Its own site cited
in 33 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sproutsocial.com
3,942
subdomains included
Content
2,163
counted in the table below
Documentation
1,522
Product · Integration
6 · 1
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,42452026-09-24SEO, Social media
Report or ebook17662026-08-07SEO, Social media
Glossary or explainer11442026-09-25
Webinar or virtual event10752026-08-17CRM, Social media
News or press9562026-09-16Influencer
Case study7152026-08-29
Template or tool6822026-08-17Social media
Comparison5812026-07-07
Podcast or video3002025-04-08
Conference or event2002026-05-14

Most recent

How it is countedHide how it is counted

Every page sproutsocial.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (18); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sprout Social Employee Advocacy

What the judge wrote, as written, with how often. The vendor table decides that these count as Sprout Social Employee Advocacy; a claim can dispute any of them.
Sprout Social Advocacy 1

Follow Sprout Social Employee Advocacy

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sprout Social is the company behind Sprout Social Employee Advocacy.
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On record

Wikidata
Headquarters
Chicago, United States
Founded
2010
Employees
about 1,421 (2023)

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sprout Social Employee Advocacy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sprout Social Employee Advocacy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sprout Social Employee Advocacy by email, built from the raw record of the edition. It shows:

  • where Sprout Social Employee Advocacy is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Sprout Social Employee Advocacy, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at sproutsocial.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.