Every category where a model named Trustpilot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Review and reputation management	Marketing	0%	21 of 103	17%	23	accepted challenger
Customer feedback and surveys	Customer	0%	98 of 104	40%	5	under 10 labels · led by Google Forms at 15%
Loyalty, advocacy and referrals	Marketing	0%	50 of 124	0%	4	under 10 labels · led by Smile.io at 24%
Content marketing platforms	Marketing	0%	150 of 159	100%	1	under 10 labels · led by HubSpot Content Hub at 30%
Ecommerce marketing	Marketing	0%	123 of 154	100%	1	under 10 labels · led by HubSpot Marketing Hub at 36%

Movement

This is the first edition on this tier, so no move can be computed for Trustpilot yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Trustpilot across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	1	3
GPT-5.4 mini	0	2	1	0	3
Gemini 3.5 Flash	0	0	1	1	2
Perplexity Sonar	0	1	0	1	2
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	1	0	2	1	4
DeepSeek V4 Flash	0	1	1	1	3
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	0	3	1	0	4
Kimi K2	0	0	1	2	3
GLM 4.7 FlashX	0	4	0	0	4
MiniMax M2.5	0	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase6 labelsNone

Comparative15 labelsNone

Budget-constrained3 labelsNone

Scale-constrained6 labelsNone

Negative21 labels1not counted in share

First choiceAlternativeMentionNegative61 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Using verified review platforms like Trustpilot (with proper moderation)” Mistral Small · Reviews · negative prompt · first choice

“Choose Trustpilot if your priority is public trust and a recognizable review profile.” Perplexity Sonar · Reviews · comparative prompt · alternative

“First-party tools: Google Business Profile, Yelp Business, Trustpilot Business” GLM 4.7 FlashX · Reviews · negative prompt · alternative

“General mid-market/services: Try Birdeye or Trustpilot (free option)” Qwen 3.7 Flash · Reviews · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Scam exploitation: Investment scammers use Trustpilot's review system to create fake 5-star ratings” Mistral Small · Content marketing · negative prompt · hard negative

“Pay-to-play model — Allegations that positive reviews are suppressed unless you pay” Kimi K2 · Feedback · negative prompt · hard negative

“Trustpilot has strong brand awareness but gives businesses less control over moderation and verification... raises the risk of fake reviews” Claude Haiku 4.5 · Ecommerce marketing · negative prompt · soft negative

“use caution because its review ecosystem is frequently criticized for paid visibility, moderation concerns, and possible manipulation” Perplexity Sonar · Feedback · negative prompt · soft negative

Named alongside

The products named in the same answers as Trustpilot, over the 61 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trustpilot was named but was not.

ProductSame answerTook the first choice insteadHead to head

Birdeye41 of 6115Not in the top three

Podium30 of 611Not in the top three

Reputation25 of 616Not in the top three

NiceJob19 of 615Not in the top three

Yotpo17 of 610Not in the top three

ReviewTrackers15 of 612Not in the top three

GatherUp10 of 610Not in the top three

SurveyMonkey10 of 610Not in the top three

Reviewflowz9 of 613Not in the top three

Typeform9 of 610Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Trustpilot. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 15 of the 61 answers that named Trustpilot and are not a share of its labels.

Domains cited

g2.com5

typeform.com5

alchemer.com4

asknicely.com4

greatquestion.co4

reddit.com4

zonkafeedback.com4

birdeye.com3

compasly.com3

front.com3

Thirty-nine of the thirty-nine domain citations in answers naming Trustpilot came from somebody else's page.

Pages cited

greatquestion.co/blog/customer-feedback-tools4

typeform.com/blog/customer-feedback-tools4

alchemer.com/resources/e-guide/the-marketers-guide-to-choosing-the-best-customer-feedback-3

asknicely.com/blog/customer-feedback-management-software3

asknicely.com/blog/happyornot-alternatives3

compasly.com/en/blog/trustpilot-alternatives-20263

front.com/blog/customer-feedback-software3

ftc.gov/business-guidance/resources/featuring-online-customer-reviews-guide-platforms3

Pages are listed as the models cited them.

Names read as Trustpilot

What the judge wrote, as written, with how often. The vendor table decides that these count as Trustpilot; a claim can dispute any of them.

Trustpilot Business 4Birdeye/Trustpilot 1Trustpilot (for Business Reviews) 1Trustpilot for Business 1

The company

Trustpilot.

Website: trustpilot.com
Headquarters: Copenhagen, Denmark
Founded: 2007

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Trustpilot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Trustpilot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at trustpilot.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.