Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 33 → 11 of 90
4 categories · RankedTrustpilot
56Judge labels
3First choices
11Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Reviews for small business buyers
Rank 32 of 92 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 14 labels there were negative.
What the models named instead of Trustpilot →By buyer segmentRead the same way at every buyer size.
Small business12 of 97
4%17 labels
criticized challenger
Mid-market32 of 92
0%14 labels
accepted challenger
Enterprise8 of 88
2%16 labels
accepted challenger
In reviews · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Trustpilot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Review and reputation management | Marketing | 0% | 32 of 92 | 21% | 14 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Competitive intelligence tools | Marketing | 0% | 52 of 86 | 0% | 1 | under 10 labels · led by Kompyte at 38% | |
| Customer feedback and surveys | Customer | 0% | 66 of 84 | 0% | 1 | under 10 labels · led by CustomerGauge at 24% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Loyalty, advocacy and referrals | Marketing | 0% | 90 of 110 | 0% | 1 | under 10 labels · led by Smile.io at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Trustpilot held within the floor in all four categories: no change cleared 11 points.
Best category · Reviews · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 21 → 30 of 86
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 83 → 8 of 84
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Reviews | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 32 of 92 |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 86, unchanged |
| Feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 96 → 66 of 84 |
| Loyalty | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 48 → 90 of 110 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Trustpilot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Trustpilot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labels1
Paraphrase6 labels1
Comparative13 labelsNone
Budget-constrained5 labels1
Scale-constrained9 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative56 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For Customer Pain Points & Switching Intent: G2, Capterra, or Trustpilot” Gemini 3.5 Flash · Competitive intel · budget prompt · alternative
“Choose Trustpilot if your goal is public trust and conversion proof.” GPT-5.4 mini · Reviews · comparative prompt · alternative
“Best for: E-commerce, SaaS, and online-only service businesses.” Gemini 3.5 Flash · Reviews · comparative prompt · alternative
“Trustpilot (Public Trust Option): Highly trusted by B2B buyers.” Gemini 3.5 Flash · Reviews · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“creates well-documented incentives for review bias and for disputes over how reviews are displayed... concerns about transparency and fairness around review removal” Muse Glimmer 30B · Reviews · negative prompt · soft negative
“Be cautious with Trustpilot due to potential issues with unverified reviews and business practices.” Mistral Small · Reviews · negative prompt · soft negative
“It's not primarily an inbox for managing reviews across local sites.” GPT-6 Luna · Reviews · comparative prompt · soft negative
Named alongside
The products named in the same answers as Trustpilot, over the 56 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trustpilot was named but was not.ShowHide
Named alongside
The products named in the same answers as Trustpilot, over the 56 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trustpilot was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Trustpilot. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 50 of the 56 answers that named Trustpilot and are not a share of its labels.
Domains cited
g2.com26
birdeye.com21
learn.g2.com18
usa.inquirer.net16
thecmo.com15
appfollow.io14
wiserreview.com14
zapier.com13
surveysparrow.com12
swydo.com11
160 of the 160 domain citations in answers naming Trustpilot came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
trustpilot.com is not in Google's top ten for any of the category's searches. In the answers, Trustpilot takes 0% of first choices and Birdeye takes 18%.ShowHide
Search and answers
trustpilot.com is not in Google's top ten for any of the category's searches. In the answers, Trustpilot takes 0% of first choices and Birdeye takes 18%.
ShowHideIn search
Google, US estimatesPosition for “online review management platform”
–
not in the top ten
Position for “best online review management platform”
–
not in the top ten
- Searches for its name, Google
- 165,000 a month (“trustpilot”)
- AI search demand for its name, est.
- 2,892 a month
- Organic visits to its site
- about 88,097,858 a month
- Searches its site ranks for
- 1,666,707 · 330,785 in the top three
- Sites linking to it
- 426,661
- Paid Google search
- 1 searches its ads show for, about 3 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
0%
rank 32 of 92 in reviews
Segment leader
18%
Birdeye
- First choices
- 3 across its categories
- Named in
- 56 answers
- Its own site cited
- in 50 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on trustpilot.com
47,743
subdomains included
Content
163
counted in the table below
Documentation
0
Product · Integration
1 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 71 | undated | |||
| Conference or event | 31 | undated | |||
| Report or ebook | 30 | undated | |||
| Comparison | 22 | undated | |||
| Template or tool | 4 | undated | |||
| Webinar or virtual event | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Blog | 1 | undated |
How it is countedHide how it is counted
Every page trustpilot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Trustpilot
What the judge wrote, as written, with how often. The vendor table decides that these count as Trustpilot; a claim can dispute any of them.
Trustpilot Business 1
Follow Trustpilot
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Trustpilot.ShowHide
The company
Trustpilot.
ShowHideOn record
Wikidata- Website
- trustpilot.com
- Headquarters
- Copenhagen, Denmark
- Founded
- 2007
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.
- For
- shoppers like you
- Certifications
- SOC 2 Type 2
- Customers named
- Platformly
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Trustpilot's own pages state, read September 28, 2026: trustpilot.com, trustpilot.com/review/planse.co.uk, trust.trustpilot.com, trustpilot.com/review/platform.ly. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Trustpilot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Trustpilot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Trustpilot by email, built from the raw record of the edition. It shows:
- where Trustpilot is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Trustpilot, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.