Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 17 → 23 of 90
Gartner · 6 categories · RankedCapterra
27Judge labels
0First choices
1Negative labels
10 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Reviews for mid-market buyers
Rank 33 of 92 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business25 of 97
0%7 labels
under the label threshold
Mid-market33 of 92
0%6 labels
under the label threshold
Enterprise22 of 88
0%5 labels
under the label threshold
In reviews · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Capterra for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Review and reputation management | Marketing | 0% | 33 of 92 | 0% | 6 | under 10 labels · led by Birdeye at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Competitive intelligence tools | Marketing | 0% | 30 of 86 | 0% | 2 | under 10 labels · led by Kompyte at 38% | |
| B2B intent data providers | Sales | 0% | 41 of 60 | 0% | 1 | under 10 labels · led by Apollo.io at 27% | newNew since September 2026: not ranked then, 0% now. |
| Chatbots and conversational AI for support | Customer | 0% | 75 of 114 | 0% | 1 | under 10 labels · led by Intercom Fin AI Agent at 41% | newNew since September 2026: not ranked then, 0% now. |
| Content marketing platforms | Marketing | 0% | 54 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 141 of 172 | 100% | 1 | under 10 labels · led by Apollo.io at 17% |
Movement
Since September 2026, Capterra held within the floor in all five categories: no change cleared 11 points.
Best category · Reviews · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 46 → 31 of 86
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 of 84, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Reviews | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 46 → 33 of 92 |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 86, unchanged |
| Intent data | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 60, unchanged |
| Support chatbots | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 75 of 114, unchanged |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 54 of 135, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Capterra across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Capterra across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 0 | 3 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labelsNone
Paraphrase6 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained1 labelNone
Negative3 labelsNone
First choiceAlternativeMentionNegative27 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For Customer Pain Points & Switching Intent: G2, Capterra, or Trustpilot” Gemini 3.5 Flash · Competitive intel · budget prompt · alternative
“Instead, look at detailed reviews on G2 or Capterra.” Qwen 3.7 Flash · Content marketing · negative prompt · alternative
“Every B2B SaaS should be on G2 and Capterra at minimum” Claude Haiku 4.5 · Reviews · direct prompt · alternative
“G2/Capterra if you're in the software space” MiniMax M2.5 · Reviews · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“G2, Capterra, GetApp, and Software Advice as four independent signals.” GPT-6 Luna · Market intelligence · negative prompt · soft negative
Named alongside
The products named in the same answers as Capterra, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Capterra was named but was not.ShowHide
Named alongside
The products named in the same answers as Capterra, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Capterra was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Capterra. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 27 answers that named Capterra and are not a share of its labels.
Domains cited
g2.com13
learn.g2.com9
salesdorado.com9
zapier.com9
capterra.comYour site8
wiserreview.com8
appfollow.io7
reviewflowz.com7
viasocket.com7
checkthat.ai6
Seventy-five of the eighty-three domain citations in answers naming Capterra came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
capterra.com is not in Google's top ten for any of the category's searches. In the answers, Capterra takes 0% of first choices and Birdeye takes 18%.ShowHide
Search and answers
capterra.com is not in Google's top ten for any of the category's searches. In the answers, Capterra takes 0% of first choices and Birdeye takes 18%.
ShowHideIn search
Google, US estimatesPosition for “online review management platform”
–
not in the top ten
Position for “best online review management platform”
–
not in the top ten
- Searches for its name, Google
- 8,100 a month (“capterra”)
- AI search demand for its name, est.
- 86 a month
- Organic visits to its site
- about 2,016,775 a month
- Searches its site ranks for
- 224,681 · 4,318 in the top three
- Sites linking to it
- 51,771
- Paid Google search
- 3 searches its ads show for, about 1,516 clicks and $2,832 a month (estimate)
In answers
This editionShare of first choices
0%
rank 33 of 92 in reviews
Segment leader
18%
Birdeye
- First choices
- 0 across its categories
- Named in
- 27 answers
- Its own site cited
- in 24 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on capterra.com
10,000
subdomains included
Content
2,544
counted in the table below
Documentation
0
Product · Integration
5,361 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,129 | undated | CRM, SEO | ||
| Comparison | 150 | undated | CRM, SEO | ||
| Glossary or explainer | 120 | undated | CRM, SEO | ||
| Webinar or virtual event | 58 | undated | |||
| Report or ebook | 53 | undated | |||
| Podcast or video | 15 | undated | |||
| Template or tool | 11 | undated | SEO | ||
| Conference or event | 6 | undated | |||
| Case study | 1 | undated | |||
| News or press | 1 | undated |
How it is countedHide how it is counted
Every page capterra.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (41); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Capterra
What the judge wrote, as written, with how often. The vendor table decides that these count as Capterra; a claim can dispute any of them.
Capterra (Gartner) 1
Follow Capterra
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Capterra.ShowHide
The company
Capterra.
ShowHideOn record
Wikidata- Website
- capterra.com
- Headquarters
- Virginia, United States
- Founded
- 1999
- Ownership
- Part of G2
- Also from Gartner
- Gartner Peer Insights
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The #1 destination for finding the right software
- For
- business leaders; organizations looking to find, compare, and choose software
- Price stated
- Capterra is free for users. capterra.com
- Free plan or trial
- Capterra is free for users. capterra.com
- Customers named
- Jamie L.Josh R.Amy C.Katie M.
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Capterra's own pages state, read October 5, 2026: capterra.com, capterra.com/pricing-optimization-software, capterra.com/platform-as-a-service-software. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Capterra's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Capterra, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Capterra by email, built from the raw record of the edition. It shows:
- where Capterra is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Capterra, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.