Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 27 → 144 of 161
1 category · RankedLotame Spherical
29Judge labels
1First choices
13Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in DMP for mid-market buyers
Rank 19 of 159 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 40% of its 15 labels there were negative.
What the models named instead of Lotame Spherical →By buyer segmentRead the same way at every buyer size.
Small business161 of 171
0%11 labels
criticized challenger
Mid-market19 of 159
2%15 labels
criticized challenger
Enterprise61 of 151
0%3 labels
under the label threshold
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Lotame Spherical for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 2% | 19 of 159 | 40% | 15 | criticized challenger | =heldSince September 2026: 4% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Lotame Spherical held within the floor in its one category: no change cleared 11 points.
Best category · DMP · by segment
Mid-market=heldSince September 2026: 4% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 4% in September 2026
Inside the floor by 11 pointsRank 8 → 16 of 150
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 17 → 53 of 137
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 4% | 3% | =heldSince September 2026: 4% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 19 of 159 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Lotame Spherical across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Lotame Spherical across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 1 | 2 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase8 labels1
Comparative3 labelsNone
Budget-constrained8 labelsNone
Scale-constrained5 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative29 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend Lotame Spherical Platform or Oracle BlueKai as strong DMP options, with Lotame edging out for better mid-market fit.” Grok 4.20 · DMP · paraphrase prompt · first choice
“Choose Lotame Spherical or Adobe Audience Manager if your priority is audience building for programmatic / ad-tech activation” Muse Glimmer 30B · DMP · direct prompt · alternative
“audience data + identity + activation, good for media/advertising-heavy use cases” DeepSeek V4 Flash · DMP · scale prompt · alternative
“Strong data onboarding capabilities; competitive pricing; good customer support” MiniMax M2.5 · DMP · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“you should avoid traditional, enterprise-grade Data Management Platforms (DMPs) like Adobe Audience Manager, Lotame, or Oracle CDK” Qwen 3.7 Flash · DMP · budget prompt · hard negative
“What to Avoid ... likely overkill and over-budget for smaller companies” Kimi K2 · DMP · budget prompt · hard negative
“Traditional DMPs (e.g., Lotame, Adobe Audience Manager, OnAudience)... often start pricey and are overkill/less compliant post-cookies for small ops” Grok 4.20 · DMP · budget prompt · soft negative
“Traditional DMPs (like Lotame, Adobe Audience Manager) ... increasingly limited in B2B contexts” Kimi K2 · DMP · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Lotame Spherical, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lotame Spherical was named but was not.ShowHide
Named alongside
The products named in the same answers as Lotame Spherical, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lotame Spherical was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Lotame Spherical. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 29 answers that named Lotame Spherical and are not a share of its labels.
Domains cited
us.fitgap.com19
g2.com17
cdp.com13
decentriq.com12
techdogs.com12
blog.hubspot.com11
mailmodo.com11
affroom.com8
improvado.io8
matillion.com8
119 of the 119 domain citations in answers naming Lotame Spherical came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
lotame.com ranks 2 on Google for the category's searches. In the answers, Lotame Spherical takes 2% of first choices and Segment takes 37%.ShowHide
Search and answers
lotame.com ranks 2 on Google for the category's searches. In the answers, Lotame Spherical takes 2% of first choices and Segment takes 37%.
ShowHideIn search
Google, US estimatesPosition for “data management platform for audiences”
3
Position for “best data management platform for audiences”
2
- Searches for its name, Google
- 10 a month (“lotame spherical”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 11,624 a month
- Searches its site ranks for
- 1,657 · 50 in the top three
- Sites linking to it
- 5,501
- Paid Google search
- 2 searches its ads show for, about 5 clicks and $37 a month (estimate)
In answers
This editionShare of first choices
2%
rank 19 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 1 across its categories
- Named in
- 29 answers
- Its own site cited
- in 28 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on lotame.com
520
subdomains included
Content
467
counted in the table below
Documentation
0
Product · Integration
12 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 404 | 11 | 2026-09-15 | DMP, Identity | |
| Case study | 28 | 0 | 2025-07-22 | ||
| Glossary or explainer | 13 | 0 | 2021-06-22 | ||
| Webinar or virtual event | 11 | 0 | 2025-05-05 | ||
| Comparison | 6 | 0 | 2025-12-05 | DMP | |
| News or press | 4 | 0 | 2024-10-03 | ||
| Report or ebook | 1 | 1 | 2026-09-14 |
Most recent
- 2026-09-15Improve digital blog
- 2026-09-15Adobe ad cloud blog
- 2026-09-14Facebook report or ebook
- 2026-09-14Vistar media blog
- 2026-09-14Alive data blog
- 2026-09-14Predactiv blog
How it is countedHide how it is counted
Every page lotame.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Lotame Spherical
What the judge wrote, as written, with how often. The vendor table decides that these count as Lotame Spherical; a claim can dispute any of them.
Lotame 8Lotame Spherical Platform 5
Follow Lotame Spherical
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Lotame Spherical is its own company.ShowHide
The company
Lotame Spherical is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Spherical data collaboration platform helps marketers connect, enrich, and activate audience data for unlimited addressability and unfettered advertising performance.
- For
- marketers
- Integrations claimed
- 100 lotame.com
- Customers named
- Egg Land's Best
- Not stated on the pages read
- Price, starting price, free plan or trial, certifications, hosting
What Lotame Spherical's own pages state, read October 5, 2026: lotame.com, lotame.com/products/services. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Lotame Spherical's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Lotame Spherical, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Lotame Spherical by email, built from the raw record of the edition. It shows:
- where Lotame Spherical is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Lotame Spherical, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.