GTM AI Index

Index › Vendors › Permutive · September 2026 Edition

1 category · Named, not ranked

Permutive

9Judge labels

2First choices

1Negative labels

5 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Permutive was named 4 times in DMP, where Segment led with 18%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business17 of 213

under the label threshold

Mid-market29 of 183

under the label threshold

Enterprise46 of 174

under the label threshold

In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Permutive for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	2%	29 of 183	25%	4	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for Permutive yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Permutive across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	1	1	0	0	2
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	1	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	1	0	1
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase5 labels2

Comparative0 labelsNone

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative9 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“if you specifically need a DMP, I'd lean toward Lotame or Permutive” Perplexity Sonar · DMP · paraphrase prompt · first choice

“worth evaluating if you specifically need audience segmentation and ad-tech integrations” Perplexity Sonar · DMP · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Options like Lotame, Permutive, Adobe Audience Manager, and Oracle are enterprise-priced” DeepSeek V4 Flash · DMP · budget prompt · hard negative

Named alongside

The products named in the same answers as Permutive, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Permutive was named but was not.

ProductSame answerTook the first choice insteadHead to head

Adobe Audience Manager8 of 92Not in the top three

Lotame7 of 90Not in the top three

Adobe Real-Time CDP3 of 92Not in the top three

Oracle BlueKai3 of 90Not in the top three

Salesforce Data Cloud3 of 90Not in the top three

RudderStack2 of 91Not in the top three

Segment2 of 91Not in the top three

Demandbase2 of 90Not in the top three

Hightouch2 of 90Not in the top three

Mediarithmics2 of 90Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Permutive. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 9 answers that named Permutive and are not a share of its labels.

Domains cited

affroom.com4

cdp.com4

g2.com4

pipeline.zoominfo.com4

blog.hubspot.com3

datamation.com3

domo.com3

peerspot.com3

techfunnel.com3

trustradius.com3

Thirty-four of the thirty-four domain citations in answers naming Permutive came from somebody else's page.

Pages cited

affroom.com/blog/best-data-management-platforms4

cdp.com/glossary/data-management-platform-dmp-vendors4

blog.hubspot.com/service/data-management-platform3

datamation.com/big-data/data-management-platforms3

domo.com/learn/article/best-data-management-platforms3

peerspot.com/categories/data-management-platforms-dmp3

pipeline.zoominfo.com/marketing/best-demand-side-platforms3

techfunnel.com/information-technology/best-data-management-platforms-for-b2b-marketing3

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Permutive's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Permutive, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at permutive.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.