Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 17 → 122 of 161
1 category · RankedPermutive
16Judge labels
0First choices
3Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in DMP for mid-market buyers
Rank 34 of 159 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 11 labels there were negative.
What the models named instead of Permutive →By buyer segmentRead the same way at every buyer size.
Small business122 of 171
0%4 labels
under the label threshold
Mid-market34 of 159
0%11 labels
accepted challenger
Enterprise104 of 151
0%1 label
under the label threshold
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Permutive for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 0% | 34 of 159 | 18% | 11 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Permutive held within the floor in its one category: no change cleared 11 points.
Best category · DMP · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 26 → 79 of 150
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 41 → 93 of 137
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 34 of 159 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Permutive across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Permutive across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 4 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 labelNone
Comparative3 labelsNone
Budget-constrained5 labelsNone
Scale-constrained4 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Permutive if you are a publisher or advertiser focused on real-time audience use cases.” Perplexity Sonar · DMP · budget prompt · alternative
“Best For: Brands prioritizing data security and privacy regulations” MiniMax M2.5 · DMP · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid ... likely overkill and over-budget for smaller companies” Kimi K2 · DMP · budget prompt · hard negative
“it has received criticism for restricting essential data access and features behind higher-tier tiers” Qwen 3.7 Flash · DMP · negative prompt · soft negative
Named alongside
The products named in the same answers as Permutive, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Permutive was named but was not.ShowHide
Named alongside
The products named in the same answers as Permutive, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Permutive was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Permutive. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 16 answers that named Permutive and are not a share of its labels.
Domains cited
g2.com14
decentriq.com10
cdp.com8
techdogs.com7
blog.hubspot.com6
us.fitgap.com6
mailmodo.com5
improvado.io4
larksuite.com4
linkedin.com4
Sixty-eight of the sixty-eight domain citations in answers naming Permutive came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
permutive.com is not in Google's top ten for any of the category's searches. In the answers, Permutive takes 0% of first choices and Segment takes 37%.ShowHide
Search and answers
permutive.com is not in Google's top ten for any of the category's searches. In the answers, Permutive takes 0% of first choices and Segment takes 37%.
ShowHideIn search
Google, US estimatesPosition for “data management platform for audiences”
–
not in the top ten
Position for “best data management platform for audiences”
–
not in the top ten
- Searches for its name, Google
- 590 a month (“permutive”)
- AI search demand for its name, est.
- 4,782 a month
- Organic visits to its site
- about 505 a month
- Searches its site ranks for
- 81 · 7 in the top three
- Sites linking to it
- 1,721
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 34 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 0 across its categories
- Named in
- 16 answers
- Its own site cited
- in 16 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on permutive.com
655
subdomains included
Content
350
counted in the table below
Documentation
192
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 246 | 4 | 2026-09-23 | ||
| Report or ebook | 75 | 0 | 2025-11-25 | ||
| Podcast or video | 11 | 0 | 2022-02-17 | ||
| Webinar or virtual event | 8 | 0 | 2025-11-14 | ||
| Conference or event | 6 | 0 | 2025-08-04 | ||
| News or press | 2 | 1 | 2026-09-23 | ||
| Case study | 1 | undated | |||
| Comparison | 1 | 0 | 2020-07-08 |
Most recent
- 2026-09-23Transunion and permutive partner to expand addressable reach and improve advertising performance across the open interne blog
- 2026-09-23Announcements news or press
- 2026-08-21Beet retreat berkshires 2026 recap blog
- 2026-07-29How advertisers are winning with genius verse and permutive blog
- 2026-07-14Genevieve juillard appointed to board of directors blog
- 2026-06-01G2 summer 2026 report blog
How it is countedHide how it is counted
Every page permutive.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Permutive
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Permutive is its own company.ShowHide
The company
Permutive is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Predictive data collaboration platform
- For
- publishers, advertisers, agencies, and retail media leaders
- Certifications
- SOC 2 Type II
- Customers named
- Sky
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Permutive's own pages state, read October 5, 2026: permutive.com, trust.permutive.com, permutive.com/article-types/case-studies, permutive.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Permutive's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Permutive, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Permutive by email, built from the raw record of the edition. It shows:
- where Permutive is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Permutive, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.