Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 21 of 54
2 categories · RankedFramer
27Judge labels
2First choices
4Negative labels
8 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Marketing CMS for small business buyers
Rank 17 of 69 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 40% of its 5 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business22 of 55
0%5 labels
under the label threshold
Mid-market17 of 69
2%5 labels
under the label threshold
Enterprise31 of 74
0%1 label
under the label threshold
In landing pages · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Framer for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Landing pages and interactive content | Marketing | 2% | 17 of 69 | 40% | 5 | under 10 labels · led by Unbounce at 30% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content management systems for marketing sites | Marketing | 0% | 13 of 55 | 0% | 3 | under 10 labels · led by HubSpot Content Hub at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Framer held within the floor in all two categories: no change cleared 11 points.
Best category · Landing pages · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 8 → 21 of 66
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 51 → 27 of 71
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Landing pages | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 17 of 69 |
| Marketing CMS | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 13 of 55 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Framer across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Framer across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase0 labelsNone
Comparative8 labels1not counted in share
Budget-constrained5 labels1
Scale-constrained6 labels1
Negative5 labels1not counted in share
First choiceAlternativeMentionNegative27 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Framer is the best free landing page builder for most people in 2026” Claude Haiku 4.5 · Landing pages · budget prompt · first choice
“Framer is another option, but its Basic plan starts at $10 per month when billed yearly” GPT-6 Luna · Landing pages · budget prompt · alternative
“Best for: Design-forward companies that want high-end, modern interactive landing pages.” Gemini 3.5 Flash · Marketing CMS · budget prompt · alternative
“Framer: Best for High-Growth Startups & Rapid Landing Pages” Gemini 3.5 Flash · Marketing CMS · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“They do not, however, offer the easy out-of-the-box A/B testing or ad personalization features of Unbounce.” Gemini 3.5 Flash · Landing pages · comparative prompt · soft negative
“Scored 36.56% in UX testing, with minimalist low-fidelity designs missing basic UX best practices.” MiniMax M2.5 · Landing pages · negative prompt · soft negative
Named alongside
The products named in the same answers as Framer, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Framer was named but was not.ShowHide
Named alongside
The products named in the same answers as Framer, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Framer was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Framer. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 27 answers that named Framer and are not a share of its labels.
Domains cited
reddit.com9
zapier.com6
blog.hubspot.com5
brightspot.com5
wix.com5
youtube.com5
framer.comYour site4
hostinger.com4
webflow.com4
aidesigner.ai3
Forty-six of the fifty domain citations in answers naming Framer came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
framer.com is not in Google's top ten for any of the category's searches. In the answers, Framer takes 2% of first choices and Unbounce takes 30%.ShowHide
Search and answers
framer.com is not in Google's top ten for any of the category's searches. In the answers, Framer takes 2% of first choices and Unbounce takes 30%.
ShowHideIn search
Google, US estimatesPosition for “landing page builder”
–
not in the top ten
Position for “best landing page builder”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“framer”)
- AI search demand for its name, est.
- 3,142 a month
- Organic visits to its site
- about 198,173 a month
- Searches its site ranks for
- 18,146 · 1,146 in the top three
- Sites linking to it
- 33,520
- Paid Google search
- 1 searches its ads show for, about 3 clicks and $13 a month (estimate)
In answers
This editionShare of first choices
2%
rank 17 of 69 in landing pages
Segment leader
30%
Unbounce
- First choices
- 2 across its categories
- Named in
- 27 answers
- Its own site cited
- in 24 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on framer.com
10,000
subdomains included
Content
2,665
counted in the table below
Documentation
2,204
Product · Integration
27 · 1,069
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,307 | 0 | 2025-08-19 | ||
| Glossary or explainer | 157 | 18 | 2026-09-29 | SEO | |
| Blog | 149 | 6 | 2026-09-29 | Direct mail, SEO | |
| Report or ebook | 24 | 3 | 2026-09-29 | SEO | |
| Comparison | 20 | 19 | 2026-09-29 | Landing pages | |
| Conference or event | 4 | undated | |||
| News or press | 4 | 2 | 2026-09-29 |
Most recent
- 2026-09-29Free ai startup kit blog
- 2026-09-29Newsletter news or press
- 2026-09-29Thanks news or press
- 2026-09-29Lessons glossary or explainer
- 2026-09-29Framer: Compare AI and visual website builders comparison
- 2026-09-29Product blog
How it is countedHide how it is counted
Every page framer.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (11); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Framer
What the judge wrote, as written, with how often. The vendor table decides that these count as Framer; a claim can dispute any of them.
Webflow / Framer 1
Follow Framer
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Framer is its own company.ShowHide
The company
Framer is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Framer is an AI website builder for designers and teams.
- For
- designers and teams
- Price stated
- Free $0; Basic $10 per month; Pro $30 per month; Enterprise Custom framer.com/pricing
- Starting price
- 0 framer.com/pricing
- Free plan or trial
- Get started for free framer.com
- Certifications
- Enterprise-grade securityUptime guaranteeSCIMSSO
- Hosting
- 20 locations300+ locationsAll available locations
- Customers named
- MiroPerplexityLegoraMixpanelZapierFloraMutinyStackAI
- Not stated on the pages read
- Integrations
What Framer's own pages state, read September 28, 2026: framer.com, framer.com/pricing, framer.com/help/security, framer.com/solutions/growth, framer.com/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Framer's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Framer, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Framer by email, built from the raw record of the edition. It shows:
- where Framer is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Framer, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.