GTM AI Index
Index › Vendors › Wix › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Wix, as AI models named them

In the September 2026 Edition, 387 of the 432 answers collected in the two categories where Wix holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Shopify62
Webflow43
WordPress38
BigCommerce30
Contentful24
HubSpot Content Hub21
First choices in the 387 answers that did not name Wix, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Content management systems for marketing sites

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Wix is not its first choice or an alternative in it.
Small businessWix is #4 of 11 here at 6% of first choices, 37 labels.

Fifty-seven of the seventy-two answers did not name Wix; it was the first choice in four. The first choices in those fifty-seven answers, four products in all:

Webflow29 of 57Head to head →
WordPress18 of 57Head to head →
HubSpot Content Hub5 of 57Head to head →
Framer2 of 57
The full small business standing →
Mid-marketWix is #6 of 13 here at 2% of first choices, 29 labels.

Fifty-nine of the seventy-two answers did not name Wix; it was the first choice in one. The first choices in those fifty-nine answers, six products in all:

Webflow14 of 59Head to head →
WordPress14 of 59Head to head →
HubSpot Content Hub13 of 59Head to head →
Contentful5 of 59Head to head →
Sanity3 of 59Head to head →
Storyblok1 of 59
The full mid-market standing →
EnterpriseWix holds 6 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Wix; it was the first choice in zero. The first choices in those seventy-two answers, eighteen products in all, the eight most named:

Contentful19 of 72Head to head →
Adobe Experience Manager9 of 72
WordPress6 of 72Head to head →
Sanity4 of 72Head to head →
HubSpot Content Hub3 of 72Head to head →
Sitecore3 of 72
Contentstack2 of 72
CoreMedia2 of 72
10 more in the record.The full enterprise standing →

Ecommerce platforms

Revenue operations. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Wix is not its first choice or an alternative in it.
Small businessWix is #8 of 9 here at 0% of first choices, 18 labels.

Sixty-three of the seventy-two answers did not name Wix; it was the first choice in one. The first choices in those sixty-three answers, eight products in all:

Shopify28 of 63
BigCommerce17 of 63
WooCommerce8 of 63
Square Online5 of 63
Big Cartel2 of 63
Wix eCommerce2 of 63
Shopify Plus / Shopify with B2B Apps1 of 63
Zoho Commerce1 of 63
The full small business standing →
Mid-marketWix is #8 of 11 here at 0% of first choices, 13 labels.

Sixty-four of the seventy-two answers did not name Wix; it was the first choice in one. The first choices in those sixty-four answers, eleven products in all, the eight most named:

Shopify18 of 64
BigCommerce B2B Edition12 of 64
BigCommerce8 of 64
WooCommerce7 of 64
Square Online3 of 64
BigCommerce B2B1 of 64
BigCommerce with B2B Edition1 of 64
Ecwid1 of 64
3 more in the record.The full mid-market standing →
EnterpriseWix holds 4 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Wix; it was the first choice in zero. The first choices in those seventy-two answers, ten products in all, the eight most named:

Shopify16 of 72
Adobe Commerce13 of 72
BigCommerce5 of 72
OroCommerce5 of 72
SAP Commerce Cloud2 of 72
commercetools2 of 72
Elastic Path1 of 72
Salesforce B2B Commerce1 of 72
2 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Wix neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Wix only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Wix's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Wix was named by a model, not endorsed by anyone.

Wix's pageAll products