GTM AI Index
Index › Vendors › BigCommerce › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to BigCommerce, as AI models named them

In the September 2026 Edition, 282 of the 432 answers collected in the two categories where BigCommerce holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Klaviyo37
HubSpot Marketing Hub28
Omnisend25
BigCommerce B2B Edition18
Shopify18
WooCommerce11
First choices in the 282 answers that did not name BigCommerce, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Ecommerce platforms

Revenue operations. Six framings, twelve models, one answer each per buyer segment; an answer counts here when BigCommerce is not its first choice or an alternative in it.
Small businessBigCommerce is #2 of 9 here at 31% of first choices, 60 labels.

Twenty-five of the seventy-two answers did not name BigCommerce; it was the first choice in nineteen. The first choices in those twenty-five answers, five products in all:

WooCommerce5 of 25Head to head →
Shopify3 of 25Head to head →
Square Online3 of 25Head to head →
Wix eCommerce2 of 25
Big Cartel1 of 25
The full small business standing →
Mid-marketBigCommerce is #2 of 11 here at 18% of first choices, 38 labels.

Forty-three of the seventy-two answers did not name BigCommerce; it was the first choice in eight. The first choices in those forty-three answers, eight products in all:

BigCommerce B2B Edition12 of 43Head to head →
Shopify5 of 43Head to head →
WooCommerce4 of 43Head to head →
Square Online2 of 43Head to head →
BigCommerce B2B1 of 43
BigCommerce with B2B Edition1 of 43
Shopify Plus B2B1 of 43
WizCommerce1 of 43
The full mid-market standing →
EnterpriseBigCommerce is #4 of 10 here at 11% of first choices, 55 labels.

Thirty-seven of the seventy-two answers did not name BigCommerce; it was the first choice in five. The first choices in those thirty-seven answers, seven products in all:

Adobe Commerce5 of 37
Shopify3 of 37Head to head →
commercetools2 of 37
Elastic Path1 of 37
OroCommerce1 of 37Head to head →
SAP Commerce Cloud1 of 37
Shopify Plus / Shopify Enterprise1 of 37
The full enterprise standing →

Ecommerce marketing

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when BigCommerce is not its first choice or an alternative in it.
Small businessBigCommerce is #6 of 12 here at 6% of first choices, 23 labels.

Fifty-five of the seventy-two answers did not name BigCommerce; it was the first choice in four. The first choices in those fifty-five answers, fourteen products in all, the eight most named:

Omnisend15 of 55Head to head →
Klaviyo13 of 55Head to head →
HubSpot Marketing Hub8 of 55Head to head →
ActiveCampaign5 of 55Head to head →
Shopify5 of 55Head to head →
Brevo2 of 55
Wix2 of 55
WooCommerce2 of 55Head to head →
6 more in the record.The full small business standing →
Mid-marketBigCommerce is #5 of 10 here at 6% of first choices, 12 labels.

Sixty-three of the seventy-two answers did not name BigCommerce; it was the first choice in four. The first choices in those sixty-three answers, eleven products in all, the eight most named:

HubSpot Marketing Hub17 of 63Head to head →
Klaviyo17 of 63Head to head →
Omnisend10 of 63Head to head →
BigCommerce B2B Edition6 of 63
Wix2 of 63
ActiveCampaign1 of 63Head to head →
Brevo1 of 63
Google Display Network1 of 63
3 more in the record.The full mid-market standing →
EnterpriseBigCommerce is #3 of 12 here at 9% of first choices, 26 labels.

Fifty-nine of the seventy-two answers did not name BigCommerce; it was the first choice in four. The first choices in those fifty-nine answers, sixteen products in all, the eight most named:

Adobe Marketo Engage10 of 59
Salesforce Marketing Cloud9 of 59
Klaviyo7 of 59Head to head →
Bloomreach3 of 59
HubSpot Marketing Hub3 of 59Head to head →
Insider3 of 59
Adobe Commerce2 of 59
Shopify2 of 59Head to head →
8 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled BigCommerce neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named BigCommerce only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from BigCommerce's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of BigCommerce was named by a model, not endorsed by anyone.

BigCommerce's pageAll products