GTM AI Index
Index Marketing Ecommerce marketing › BigCommerce vs Shopify
Ecommerce marketing · September 2026 Edition

BigCommerce vs Shopify

One of twelve models named BigCommerce first on the direct prompt; zero named Shopify. BigCommerce was named by eight of the twelve models and Shopify by eleven and BigCommerce carries 12 labels and Shopify 27, so the shares are not directly comparable.

BigCommerce

accepted challenger

Named in three categories this edition.

Shopify

accepted challenger

Ottawa, Canada, founded 2006. Named in five categories this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 10; printed, not drawn.
Labels1227A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BigCommerce reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in nine of the twelve direct answers. HubSpot Marketing Hub vs BigCommerce · HubSpot Marketing Hub vs Shopify · Klaviyo vs BigCommerce

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
BigCommerceFirst choices, of twelve modelsShopify
Direct101 against Shopify
Paraphrase00
Comparative12
Budget-constrained21
Scale-constrained00
Negative001 against BigCommerce · 2 against Shopify
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, BigCommerce and Shopify were named in the same answer 199 times, of the 216 answers naming BigCommerce and the 298 naming Shopify. In those answers Shopify took the first choice sixty-five times and BigCommerce twenty-one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where BigCommerce and Shopify stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
BigCommerce Shopify first choice named as an alternative argued againstblank: not namedEach cell is one answer, BigCommerce on the left and Shopify on the right.

The direct prompt

The plain question, one answer per model, grouped by where BigCommerce and Shopify stood in it.

BigCommerce first, Shopify an alternative

1 of 12 modelsShopify was named in the answer but not as the choice, or not at all.
Llama 4 MaverickBigCommerce alternatives: SCAYLE, Shopify, Shopware, VTEX

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Commerce, BigCommerce, Salesforce B2B Commerce
Perplexity SonarBigCommerce B2B Edition alternatives: Adobe Commerce, OroCommerce, Shopify
Mistral SmallBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Shopify, VTEX
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Commerce, BigCommerce B2B Edition, Klaviyo, Shopify
Qwen 3.7 FlashBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Shopify
GLM 4.7 FlashXKlaviyo alternatives: BigCommerce, HubSpot Marketing Hub, Shopify

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: OroCommerce
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastHubSpot Marketing Hub alternatives: ActiveCampaign, BigCommerce B2B Edition, Klaviyo, Salesforce Marketing Cloud Account Engagement
Kimi K2BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: Klaviyo
MiniMax M2.5BigCommerce B2B Edition alternatives: Adobe Commerce, SAP Commerce, Shopify Plus with B2B Suite

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Shopify leads by six points.
Shopify12%#5 of 12
BigCommerce6%#6 of 12
The full small business standing →
Mid-marketThe figures above
The order flips: BigCommerce leads at mid-market.
BigCommerce6%#5 of 10
Shopify2%#7 of 10
The full mid-market standing →
Enterprise
BigCommerce leads by two points.
BigCommerce9%#3 of 12
Shopify7%#4 of 12
The full enterprise standing →

What the models said about BigCommerce

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Complaints: Terrible customer service (unresponsive, hard to reach); recent Trustpilot spikes in negativity.” Grok 4.1 Fast · negative prompt · soft negative
“The best ecommerce marketing platform for a company with a limited budget is BigCommerce Standard at $29/month” Llama 4 Maverick · budget prompt · first choice

What the models said about Shopify

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Strong Alternative: Shopify Plus ... Limitations: B2B features less mature (no native RFQ, limited approval workflows)” Kimi K2 · direct prompt · soft negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.