Ecommerce marketing · September 2026 Edition
HubSpot Marketing Hub vs BigCommerce
Eight of twelve models named HubSpot Marketing Hub first on the direct prompt; one named BigCommerce. HubSpot Marketing Hub was named by twelve of the twelve models and BigCommerce by eight and HubSpot Marketing Hub carries 34 labels and BigCommerce 12, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in fifteen categories this edition.
Named in three categories this edition.
First-choice share36%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%8%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 10; printed, not drawn.
Labels3412A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Marketing Hub reading right to left. Rank and label count are printed, not drawn.BigCommerce B2B Edition was named alongside these two in eight of the twelve direct answers. HubSpot Marketing Hub vs Klaviyo · HubSpot Marketing Hub vs Omnisend · HubSpot Marketing Hub vs WooCommerce
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot Marketing HubFirst choices, of twelve modelsBigCommerce
Direct81
Paraphrase100
Comparative012 against HubSpot Marketing Hub
Budget-constrained021 against HubSpot Marketing Hub
Scale-constrained00
Negative002 against HubSpot Marketing Hub · 1 against BigCommerce
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where HubSpot Marketing Hub and BigCommerce stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | |
HubSpot Marketing Hub BigCommerce first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and BigCommerce on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot Marketing Hub and BigCommerce stood in it.
HubSpot Marketing Hub first, BigCommerce an alternative
8 of 12 modelsBigCommerce was named in the answer but not as the choice, or not at all.Claude Haiku 4.5BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: OroCommerce
GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Commerce, BigCommerce, Salesforce B2B Commerce
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastHubSpot Marketing Hub alternatives: ActiveCampaign, BigCommerce B2B Edition, Klaviyo, Salesforce Marketing Cloud Account Engagement
Mistral SmallBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Shopify, VTEX
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Commerce, BigCommerce B2B Edition, Klaviyo, Shopify
Qwen 3.7 FlashBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Shopify
Kimi K2BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: Klaviyo
BigCommerce first, HubSpot Marketing Hub not the choice
1 of 12 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.Llama 4 MaverickBigCommerce alternatives: SCAYLE, Shopify, Shopware, VTEX
Neither was the first choice, one was named
1 of 12 modelsThe answer put something else first and named one of the two as an alternative.GLM 4.7 FlashXKlaviyo alternatives: BigCommerce, HubSpot Marketing Hub, Shopify
Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.Perplexity SonarBigCommerce B2B Edition alternatives: Adobe Commerce, OroCommerce, Shopify
MiniMax M2.5BigCommerce B2B Edition alternatives: Adobe Commerce, SAP Commerce, Shopify Plus with B2B Suite
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Marketing Hub leads by twelve points.
HubSpot Marketing Hub17%#2 of 12BigCommerce6%#6 of 12Mid-marketThe figures above
HubSpot Marketing Hub leads by thirty points.
HubSpot Marketing Hub36%#1 of 10BigCommerce6%#5 of 10Enterprise
The order flips: BigCommerce leads at enterprise.
BigCommerce9%#3 of 12HubSpot Marketing Hub7%#6 of 12What the models said about HubSpot Marketing Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“the best choice is usually HubSpot Marketing Hub if you want the strongest balance of ease of use, B2B automation, CRM integration, and speed to value” GPT-5.4 mini · direct prompt · first choice
What the models said about BigCommerce
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Complaints: Terrible customer service (unresponsive, hard to reach); recent Trustpilot spikes in negativity.” Grok 4.1 Fast · negative prompt · soft negative
“The best ecommerce marketing platform for a company with a limited budget is BigCommerce Standard at $29/month” Llama 4 Maverick · budget prompt · first choice
Also compared
HubSpot Marketing Hub vs KlaviyoHubSpot Marketing Hub vs OmnisendHubSpot Marketing Hub vs WooCommerceHubSpot Marketing Hub vs ActiveCampaignHubSpot Marketing Hub vs ShopifyKlaviyo vs BigCommerceOmnisend vs BigCommerceWooCommerce vs BigCommerceBigCommerce vs ActiveCampaignBigCommerce vs ShopifyAll twenty-one head-to-head pages and the full ecommerce marketing standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.