Every category where a model named Zilliant for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Pricing optimization	Revenue operations	5%	4 of 76	7%	42	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Zilliant yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Zilliant across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	3	0	0	3
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	2	1	1	4
Perplexity Sonar	0	2	2	0	4
Grok 4.20	0	4	1	0	5
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	2	1	0	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	2	0	0	3
Kimi K2	0	2	2	0	4
GLM 4.7 FlashX	0	2	0	1	3
MiniMax M2.5	1	2	0	0	3
GPT-6 Luna	0	1	1	0	2
Muse Glimmer 30B	1	2	0	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct28 labels1

Paraphrase31 labels2

Comparative24 labels1not counted in share

Budget-constrained7 labels1

Scale-constrained5 labelsNone

Negative11 labels2not counted in share

First choiceAlternativeMentionNegative106 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Zilliant is widely considered the market leader for mid-market to enterprise B2B organizations.” Qwen 3.7 Flash · Pricing optimization · paraphrase prompt · first choice

“Zilliant - Strong B2B focus with Price IQ for segment and customer-specific recommendations” MiniMax M2.5 · Pricing optimization · paraphrase prompt · first choice

“choose PROS or Zilliant for AI-driven, governed B2B pricing at scale” Muse Glimmer 30B · Pricing optimization · comparative prompt · first choice

“Often highlighted as particularly strong for B2B contexts, with their Price IQ platform generating segment and customer-specific price recommendations” MiniMax M2.5 · Pricing optimization · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Standalone tools such as Zilliant, Vendavo, Pricefx, PROS are typically $100K-$500K+ annually. They earn their keep at enterprise scale and with a dedicated pricing team, not before.” Muse Glimmer 30B · Pricing optimization · scale prompt · soft negative

“Enterprise-Grade Solutions (For Complex, High-Volume Operations) ... Mid-market fit: Good for companies with dedicated pricing teams” GLM 4.7 FlashX · Pricing optimization · paraphrase prompt · soft negative

“Enterprise-grade pricing platforms (like Pricefx, Vendavo, or Zilliant) often start at $100,000+ per year.” Gemini 3.5 Flash · Pricing optimization · budget prompt · soft negative

Named alongside

The products named in the same answers as Zilliant, over the 106 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zilliant was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Pricefx94 of 10639Compare →

Vendavo86 of 1069Not among the top eight

PROS Smart Price Optimization & Management75 of 1069Not among the top eight

Prisync38 of 10616Compare →

Competera37 of 1061Not among the top eight

Price2Spy22 of 1064Compare →

Conga Price Optimization & Management22 of 1062Not among the top eight

Quicklizard11 of 1060Not among the top eight

BlackCurve10 of 1060Not among the top eight

Intelligence Node10 of 1060Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zilliant. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 105 of the 106 answers that named Zilliant and are not a share of its labels.

Domains cited

guideflow.com81

withorb.com50

worldmetrics.org47

g2.com46

gitnux.org43

virtocommerce.com38

articsledge.com36

dupple.com35

learn.g2.com33

gartner.com31

440 of the 440 domain citations in answers naming Zilliant came from somebody else's page.

Pages cited

guideflow.com/blog/best-pricing-software66

guideflow.com/blog/price-optimization-software55

virtocommerce.com/blog/b2b-pricing-tools-software38

withorb.com/blog/competitive-pricing-tools35

withorb.com/blog/pricing-analytics-software35

dupple.com/learn/best-ai-price-optimization-tools34

learn.g2.com/best-pricing-software33

articsledge.com/post/best-ai-pricing-tools29

Pages are listed as the models cited them.

Search and answers

zilliant.com is not in Google's top ten for any of the category's searches. In the answers, Zilliant takes 5% of first choices and Pricefx takes 53%.

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In search

Google, US estimates

Position for “best pricing optimization platform”

–

not in the top ten

Searches for its name, Google: 880 a month (“zilliant”)
AI search demand for its name, est.: 30 a month
Organic visits to its site: about 3,164 a month
Searches its site ranks for: 365 · 57 in the top three
Sites linking to it: 1,428
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

7 ads · 7 text · 0 shown in the last 30 days

First shown October 2021, as Zilliant, verified. Ads started 2025-11 to 2026-10: 1 in the year, 6 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 4 of 76 in pricing optimization

Segment leader

53%

Pricefx

First choices: 4 across its categories
Named in: 106 answers
Its own site cited: in 105 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on zilliant.com

951

subdomains included

Content

884

counted in the table below

Documentation

Product · Integration

10 · 5

Kind	Pages	Last 90 days	Latest	Categories named
Blog	318	0	2026-06-04	CPQ, Ecommerce marketing
News or press	213	3	2026-09-09	CPQ
Podcast or video	129	0	2025-04-04	CPQ
Webinar or virtual event	91	0	2026-06-25	CPQ
Report or ebook	81	2	2026-07-16	CPQ
Case study	35	4	2026-09-24	CPQ
Glossary or explainer	12	0	2024-11-26
Conference or event	4	0	2023-02-14
Comparison	1	undated

Most recent

2026-09-24From 10 million manual discount entries to pricing control at scale case study
2026-09-09Press releases news or press
2026-09-09Ftz selects zilliant after real time benchmark confirms superior pricing performance at scale news or press
2026-09-02From chaos to confidence how controlled pricing execution turned volatility into a competitive advantage case study
2026-08-26Foodservice distributor lifts margin 134 basis points with price iq case study
2026-08-20From regional pilot to global pricing control case study

How it is countedHide how it is counted

Every page zilliant.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CPQ (27); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Zilliant

What the judge wrote, as written, with how often. The vendor table decides that these count as Zilliant; a claim can dispute any of them.

Zilliant (including Price IQ) 1

Follow Zilliant

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zilliant's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zilliant, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zilliant by email, built from the raw record of the edition. It shows:

where Zilliant is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Zilliant, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.