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GTM AI Index
Index › Products › Vendavo · October 2026 Edition
3 categories · Ranked

Vendavo

124Judge labels
9First choices
30Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
17% in Pricing optimization for enterprise buyers
Rank 11 of 76 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 23% of its 43 labels there were negative.
What the models named instead of Vendavo →
By buyer segmentStrongest at enterprise.
In pricing optimization · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Vendavo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Pricing optimizationRevenue operations0%11 of 7623%43accepted challenger
CPQRevenue operations0%23 of 6614%7under 10 labels · led by DealHub at 57%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
RFP response softwareSales0%70 of 82100%1under 10 labels · led by Loopio at 25%

Movement

This is the first edition on this tier, so no move can be computed for Vendavo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Vendavo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.503003
GPT-5.4 mini12003
Gemini 3.5 Flash00134
Perplexity Sonar01203
Grok 4.2003216
Mistral Small10012
DeepSeek V4 Flash10315
Llama 4 Maverick00202
Qwen 3.7 Flash02024
Kimi K201304
GLM 4.7 FlashX02215
MiniMax M2.502114
GPT-6 Luna01102
Muse Glimmer 30B02024

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labels2
Paraphrase35 labels5
Comparative29 labels6not counted in share
Budget-constrained10 labels2
Scale-constrained10 labelsNone
Negative15 labels1not counted in share
First choiceAlternativeMentionNegative124 labels in all, every segment counted; 9 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose PROS or Vendavo if you're a large B2B enterprise managing complex pricing across products, customers, and channels” DeepSeek V4 Flash · Pricing optimization · comparative prompt · first choice
“Choose Vendavo if you need complex B2B pricing, quoting, and rebate workflows in one governed system.” GPT-5.4 mini · Pricing optimization · comparative prompt · first choice
“Pricefx and Vendavo are leaders for large enterprises, especially in B2B” Mistral Small · Pricing optimization · comparative prompt · first choice
“Known for pricing analytics and optimization, particularly strong in manufacturing and distribution sectors.” MiniMax M2.5 · Pricing optimization · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid legacy enterprise "heavyweights" unless necessary: Platforms like *Vendavo* and *PROS* ... make them difficult to justify for lean mid-market teams” Gemini 3.5 Flash · Pricing optimization · direct prompt · hard negative
“Avoid enterprise tools like Vendavo, Competera, or PROS, as they're pricier” Grok 4.20 · Pricing optimization · budget prompt · hard negative
“While strong in pricing optimization for manufacturers and distributors, it may be overkill and too complex for smaller businesses” Mistral Small · CPQ · negative prompt · soft negative
“Rather than complex legacy systems like PROS or Vendavo (which are powerful but can require lengthy, expensive implementations)” Gemini 3.5 Flash · Pricing optimization · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Vendavo, over the 124 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vendavo was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Pricefx100 of 12441Not among the top eight
Zilliant86 of 1242Not among the top eight
PROS Smart Price Optimization & Management81 of 12412Not among the top eight
Competera38 of 1241Not among the top eight
Prisync37 of 12410Not among the top eight
Conga Price Optimization & Management23 of 1243Not among the top eight
Price2Spy20 of 1244Not among the top eight
Salesforce Revenue Cloud18 of 1241Not among the top eight
Revionics13 of 1240Not among the top eight
Quicklizard12 of 1240Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Vendavo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 121 of the 124 answers that named Vendavo and are not a share of its labels.

Domains cited

guideflow.com87
worldmetrics.org52
withorb.com47
g2.com46
gitnux.org45
articsledge.com40
zipdo.co35
dupple.com34
vendavo.comYour site33
virtocommerce.com33

419 of the 452 domain citations in answers naming Vendavo came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

vendavo.com is not in Google's top ten for any of the category's searches. In the answers, Vendavo takes 0% of first choices and Pricefx takes 53%.
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In search

Google, US estimates
Position for “best pricing optimization platform”
–
not in the top ten
Searches for its name, Google
1,000 a month (“vendavo”)
AI search demand for its name, est.
30 a month
Organic visits to its site
about 72,496 a month
Searches its site ranks for
2,342 · 357 in the top three
Sites linking to it
2,095
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
62 ads · 53 image, 8 text, 1 video · 1 shown in the last 30 days

First shown April 2024, as Vendavo, Inc., verified. Ads started 2025-11 to 2026-10: 5 in the year, 57 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 11 of 76 in pricing optimization
Segment leader
53%
Pricefx
First choices
9 across its categories
Named in
124 answers
Its own site cited
in 121 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on vendavo.com
755
subdomains included
Content
617
counted in the table below
Documentation
0
Product · Integration
17 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog399112026-09-22CPQ, CRM
Glossary or explainer6002026-05-06CPQ
Case study3502026-06-10
News or press3222026-08-06
Report or ebook3012026-08-31CPQ
Podcast or video2702026-06-09
Webinar or virtual event2352026-09-24
Conference or event902026-06-30
Comparison202026-06-05
How it is countedHide how it is counted

Every page vendavo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Vendavo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Vendavo is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Vendavo helps B2B manufacturers and distributors improve margins, automate quoting, and optimize rebate programs with AI-powered pricing and commercial intelligence.
For
B2B manufacturers and distributors
Certifications
ISO 22301ISO 27001ISO 27001:2022SOC 1SOC 1 Type 2 ReportSOC 2SOC 2 Type 2 ReportCSA Security, Trust & Assurance Registry (STAR)
Customers named
CorningCencoraVolvoDell TechnologiesSilverpoint Homes
Not stated on the pages read
Price, starting price, free plan or trial, integrations, hosting

What Vendavo's own pages state, read October 5, 2026: vendavo.com, vendavo.com/security, vendavo.com/platform, vendavo.com/customers, vendavo.com/company/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Vendavo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Vendavo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Vendavo by email, built from the raw record of the edition. It shows:

  • where Vendavo is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Vendavo, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at vendavo.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.