Expanded tier · September 2026
September 2026 Edition
Published September 9, 2026. This page is the permanent record of the September 2026 Edition: the standing of every category as measured in it, under vendor table v2026-09-16.3. The unqualified category addresses and the home page carry the latest edition.
73 categories · 6 models · 438 prompts · 2,628 answers · 17,395 judge labels, all published
The leaderboard
The first choice in all 73 categories · 42 unsettledShare is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models. Each row opens that category's page for this edition.What the verdicts mean
GTM data and infrastructure
Tag managementMarketing
Video marketing and hosting
Marketing
Email marketing platformsRevenue operations
Proposal softwareGTM data and infrastructure
Data enrichmentGTM data and infrastructure
Workflow automation and iPaaSMarketing
Ecommerce marketingRevenue operations
CRM data quality and deduplicationMarketing
Programmatic and display advertising
Revenue operations
Billing and subscription management
GTM data and infrastructure
Dashboards and data visualization
Partner and channel
Affiliate and partner managementCustomer
Customer education and LMSRevenue operations
CPQMarketing
Account-based marketing platforms
Customer
Customer success platformsMarketing
Mobile marketing and pushRevenue operations
CRM
Customer
Digital adoption and onboardingCustomer
Customer support and helpdeskMarketing
Experimentation and personalizationVWOClear leader
GTM data and infrastructure
Customer data platformsRevenue operations
Sales commissions and incentive compensationMarketing
Webinar and virtual event platformsMarketing
Content marketing platforms
GTM data and infrastructure
Data warehouse and reverse ETL for marketingMarketing
Influencer platforms
Sales
Digital sales roomsGTM data and infrastructure
Product analyticsCustomer
Knowledge base and self-serviceSales
Meeting schedulingMarketing
PrintGTM data and infrastructure
Email verificationMarketing
Mobile appsMarketing
Native and content advertisingMarketing
Social media management
Marketing
Video advertisingGTM data and infrastructure
Consent and privacy managementPartner and channel
Referral and partner programs
Marketing
PR and media monitoring
Revenue operations
Territory and quota planningMarketing
Digital asset management
Partner and channel
Partner relationship managementRevenue operations
Contract lifecycle management and e-signatureCustomer
Customer feedback and surveysCustomer
Community platformsGTM data and infrastructure
Data management platformsMarketing
Loyalty, advocacy and referralsGTM data and infrastructure
Customer intelligence and data scienceRevenue operations
Ecommerce platformsGTM data and infrastructure
Identity resolutionMarketing
Retail, proximity and IoT marketingSales
AI SDR agentsPartner and channel
Channel partner and local marketingMarketing
Review and reputation managementMovement since September 2026
Seventy-three categories compared with the September 2026 Edition. A change counts as movement only when it is larger than the noise floor of 12 points of share, how far a leader's share moved between two identical runs with nothing changed. Ninety-two of 616 changes clear it.
New leaders
AI SDR agentswithin noise
Apollo.io 20%→
AiSDR 19%AI visibility and answer engine tracking toolswithin noise
Otterly 20%→
Peec AI 25%B2B intent data providerswithin noise
Bombora 35%→
G2 Buyer Intent 25%Channel partner and local marketingbeyond the floor
JourneyBee 15%→
Impartner 18%Community platformswithin noise
Higher Logic Vanilla 23%→
Discourse 26%Consent and privacy managementbeyond the floor
Enzuzo 25%→
Osano 30%Contract lifecycle management and e-signaturewithin noise
PandaDoc 25%→
Ironclad 27%Conversational intelligence and call recordingbeyond the floor
Avoma 52%→
Gong 59%Customer data platformsbeyond the floor
Segment 48%→
Hightouch 42%Customer education and LMSbeyond the floor
TalentLMS 33%→
Skilljar 55%Customer feedback and surveysbeyond the floor
Google Forms 15%→
Survicate 27%Customer intelligence and data sciencebeyond the floor
Google Analytics 4 16%→
Amplitude 24%Customer support and helpdeskbeyond the floor
Freshdesk 44%→
Zendesk 43%Data management platformswithin noise
Segment 18%→Hightouch 26%Digital sales roomsbeyond the floor
Aligned 40%→
Dock 38%Ecommerce platformsbeyond the floor
BigCommerce B2B Edition 27%→
Square Online 24%Email marketing platformsbeyond the floor
ActiveCampaign 40%→
HubSpot Marketing Hub 67%Email verificationwithin noise
ZeroBounce 29%→
Bouncer 33%Identity resolutionbeyond the floor
Hightouch 15%→Segment 23%Knowledge base and self-servicebeyond the floor
Notion 18%→
Document360 35%Lead routing and managementbeyond the floor
LeadAngel 32%→
LeanData 44%Loyalty, advocacy and referralswithin noise
Smile.io 24%→
Influitive 25%Content management systems for marketing sitesbeyond the floor
WordPress 33%→
Webflow 44%Mobile appsbeyond the floor
Meta Advantage+ App Campaigns 15%→
Customer.io 33%Mobile marketing and pushbeyond the floor
OneSignal 34%→Customer.io 48%Partner relationship managementwithin noise
Channeltivity 24%→
PartnerStack 27%Retail, proximity and IoT marketingbeyond the floor
Radar 19%→
GroundTruth 21%Revenue intelligence and forecastingbeyond the floor
Avoma 20%→
Clari Copilot 23%Review and reputation managementbeyond the floor
Birdeye 26%→
Reviewflowz 18%Sales coaching and trainingwithin noise
SalesHood 27%→
MindTickle 27%Sales commissions and incentive compensationbeyond the floor
Everstage 25%→
CaptivateIQ 41%Sales dialers and callingbeyond the floor
Aloware 18%→
Nooks 25%Sales enablement and contentbeyond the floor
Dock 19%→
Highspot 32%Search and social advertising platformsbeyond the floor
Google Ads 10%→
Optmyzr 24%SEO and content optimization platformsbeyond the floor
Surfer SEO 25%→
Semrush 30%Webinar and virtual event platformsbeyond the floor
Livestorm 23%→
Goldcast 41%Verdict changes
Affiliate and partner managementClear leader→Consensus
PartnerStack 55%Chatbots and conversational AI for supportContested→Clear leader
Intercom 42%CPQConsensus→Clear leader
DealHub 54%CRM data quality and deduplicationContested→Clear leader
Insycle 59%Customer education and LMSContested→Clear leader
Skilljar 55%Customer success platformsContested→Clear leader
ChurnZero 48%Data warehouse and reverse ETL for marketingClear leader→Contested
Hightouch 40%Digital adoption and onboardingContested→Clear leader
Userpilot 44%Ecommerce marketingContested→Consensus
HubSpot Marketing Hub 60%Email marketing platformsContested→Consensus
HubSpot Marketing Hub 67%Experimentation and personalizationContested→Clear leader
VWO 42%
Lead routing and managementContested→Clear leader
LeanData 44%Marketing automation and campaign managementClear leader→Consensus
HubSpot Marketing Hub 64%Content management systems for marketing sitesContested→Clear leader
Webflow 44%Meeting schedulingClear leader→Contested
Calendly 35%Mobile marketing and pushContested→Clear leader
Customer.io 48%PrintClear leader→Contested
Postalytics 35%Sales commissions and incentive compensationContested→Clear leader
CaptivateIQ 41%Sales engagement platformsContested→Clear leader
Salesloft 48%Tag managementClear leader→Consensus
Google Tag Manager 100%Webinar and virtual event platformsContested→Clear leader
Goldcast 41%Workflow automation and iPaaSContested→Clear leader
Workato 61%Biggest changes in first-choice share
| Product | Category | September 2026 | September 2026 | Change | Rank |
|---|---|---|---|---|---|
| Gong | Conversational intelligence and call recording | 13% | 59% | ▲ 46 pts | rank 3 → 1 |
| ActiveCampaign | Email marketing platforms | 40% | 0% | ▼ 40 pts | rank 1 → 6 |
| HubSpot Marketing Hub | Email marketing platforms | 27% | 67% | ▲ 40 pts | rank 2 → 1 |
| Skilljar | Customer education and LMS | 17% | 55% | ▲ 38 pts | rank 3 → 1 |
| Avoma | Conversational intelligence and call recording | 52% | 18% | ▼ 34 pts | rank 1 → 2 |
| Dock | Digital sales rooms | 6% | 38% | ▲ 32 pts | rank 6 → 1 |
| Goldcast | Webinar and virtual event platforms | 14% | 41% | ▲ 27 pts | rank 3 → 1 |
| Zendesk | Customer support and helpdesk | 16% | 43% | ▲ 27 pts | rank 3 → 1 |
| Insycle | CRM data quality and deduplication | 34% | 59% | ▲ 25 pts | rank 1, unchanged |
| Calendly | Meeting scheduling | 59% | 35% | ▼ 24 pts | rank 1, unchanged |
| Highspot | Sales enablement and content | 8% | 32% | ▲ 24 pts | rank 5 → 1 |
| HubSpot Marketing Hub | Ecommerce marketing | 36% | 60% | ▲ 24 pts | rank 1, unchanged |
Every change here resolves to the category page, where the same comparison is shown per product, and to the previous edition's record on the Data page.
The record
Every prompt, every answer with its version string and search flag, every raw judge label, and the vendor table the edition was scored under. Free to download and free to cite.
JSON
Raw judge labels
One row per named product, with the name exactly as written and a verbatim evidence quote.
5.6 MB
JSON
Full responses
Every call with its full answer text, timestamp, version string, search flag, cited URLs, latency and token counts.
15.6 MB
JSON
Vendor table v2026-09-16.3
Canonical names, aliases, category-scoped readings, exclusions and the change log.
922 KB
JSON
Prompts
Every prompt verbatim: six variants across 73 categories for each buyer segment, 438 per segment. Each prompt carries its set; the September 2026 mid-market set, asked as a B2B software company, is kept under its own ids beside the current one.
821 KB
JSON
Model set
Pinned models, endpoints, search tools and list prices as of the edition.
12 KB
Markdown
Edition report
The derived report for the edition, including the appendix on loose paraphrase stability.
104 KB
JSON
Calibration repeat: judge labels
The same prompts asked again on September 10, 2026 with nothing changed, over 20 categories. One row per named product, as in the edition file.
1.6 MB
JSON
Calibration repeat: full responses
Every call of the repeat with its full answer text, timestamp, version string, search flag, cited URLs, latency and token counts.
4.4 MB
Markdown
Calibration report
The derived report for the repeat, the per-model flip rates behind the noise floor.
43 KB
Cite this edition
GTM AI Recommendation Index, September 2026 Edition. gtm-ai-index.com. Scored under vendor table v2026-09-16.3.