Expanded tier · September 2026
September 2026 Edition
Published September 9, 2026. This page is the permanent record of the September 2026 Edition: the standing of every category as measured in it, under vendor table v2026-10-05.2. The unqualified category addresses and the home page carry the latest edition.
73 categories · 6 models · 438 prompts · 2,628 answers · 17,395 judge labels, all published
The leaderboard
The first choice in all 73 categories · 42 unsettledShare is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models. Each row opens that category's page for this edition.What the verdicts mean
GTM data and infrastructure
Tag management
Marketing
Video marketing and hosting
Marketing
Email marketing platforms
Revenue operations
Proposal software
GTM data and infrastructure
Data enrichmentGTM data and infrastructure
Workflow automation and iPaaS
Marketing
Ecommerce marketingRevenue operations
CRM data quality and deduplication
Marketing
Programmatic and display advertising
Revenue operations
Billing and subscription management
GTM data and infrastructure
Dashboards and data visualization
Partner and channel
Affiliate and partner management
Customer
Customer education and LMS
Revenue operations
CPQ
Marketing
Account-based marketing platforms
Customer
Customer success platforms
Marketing
Mobile marketing and push
Revenue operations
CRM
Customer
Digital adoption and onboarding
Customer
Customer support and helpdesk
Marketing
Experimentation and personalization
GTM data and infrastructure
Customer data platforms
Revenue operations
Sales commissions and incentive compensation
Marketing
Webinar and virtual event platforms
Marketing
Content marketing platforms
GTM data and infrastructure
Data warehouse and reverse ETL for marketingMarketing
Influencer platforms
Sales
Digital sales rooms
GTM data and infrastructure
Product analytics
Customer
Knowledge base and self-service
Sales
Meeting scheduling
Marketing
Print
GTM data and infrastructure
Email verification
Marketing
Mobile appsMarketing
Native and content advertising
Marketing
Social media management
Marketing
Video advertisingGTM data and infrastructure
Consent and privacy management
Partner and channel
Referral and partner programs
Marketing
PR and media monitoring
Customer
Community platforms
Revenue operations
Territory and quota planning
Marketing
Digital asset management
Partner and channel
Partner relationship managementRevenue operations
Contract lifecycle management and e-signature
Customer
Customer feedback and surveys
GTM data and infrastructure
Data management platforms
Marketing
Loyalty, advocacy and referrals
GTM data and infrastructure
Customer intelligence and data science
Revenue operations
Ecommerce platforms
GTM data and infrastructure
Identity resolution
Marketing
Retail, proximity and IoT marketing
Sales
AI SDR agents
Partner and channel
Channel partner and local marketing
Marketing
Review and reputation management
Marketing
AI marketing agentsCollecting
Mid-market
—
Marketing
App store optimization toolsCollecting
Mid-market
—
Collecting
Mid-market
—
Marketing
Audio and podcast advertisingCollecting
Mid-market
—
Marketing
Brand protection platformsCollecting
Mid-market
—
Marketing
Call tracking platformsCollecting
Mid-market
—
Marketing
Click fraud protectionCollecting
Mid-market
—
Marketing
Competitive intelligence toolsCollecting
Mid-market
—
Marketing
Conversational marketing platformsCollecting
Mid-market
—
Marketing
Creative automation platformsCollecting
Mid-market
—
Marketing
Direct mail and gifting platformsCollecting
Mid-market
—
Marketing
Ecommerce search and merchandisingCollecting
Mid-market
—
Collecting
Mid-market
—
Marketing
Email signature managementCollecting
Mid-market
—
Marketing
Employee advocacy platformsCollecting
Mid-market
—
Marketing
Event lead capture appsCollecting
Mid-market
—
Marketing
Event management platformsCollecting
Mid-market
—
Marketing
Local listings managementCollecting
Mid-market
—
Marketing
Marketing resource managementCollecting
Mid-market
—
Marketing
Retail media platformsCollecting
Mid-market
—
Marketing
SMS and WhatsApp marketing platformsCollecting
Mid-market
—
Marketing
Website governance and accessibilityCollecting
Mid-market
—
Sales
Field sales toolsCollecting
Mid-market
—
Collecting
Mid-market
—
Collecting
Mid-market
—
Sales
Sales gamificationCollecting
Mid-market
—
Sales
Value selling toolsCollecting
Mid-market
—
Customer
AI voice agentsCollecting
Mid-market
—
Customer
Client onboarding platformsCollecting
Mid-market
—
Customer
Contact center platformsCollecting
Mid-market
—
Customer
Contact center quality assuranceCollecting
Mid-market
—
Revenue operations
Order management systemsCollecting
Mid-market
—
Revenue operations
Pricing optimizationCollecting
Mid-market
—
Revenue operations
Product information managementCollecting
Mid-market
—
GTM data and infrastructure
Address verification toolsCollecting
Mid-market
—
GTM data and infrastructure
Data clean roomsCollecting
Mid-market
—
GTM data and infrastructure
Market intelligence platformsCollecting
Mid-market
—
GTM data and infrastructure
Session replay and heatmapsCollecting
Mid-market
—
GTM data and infrastructure
Web analyticsCollecting
Mid-market
—
Movement since September 2026
Between the September 2026 Edition and the September 2026 Edition the leader changed in zero of zero categories, zero of them by more than the noise floor of 12 points. Zero of 0 changes in first-choice share clear the floor.
0Categories compared
0Products changed
0Moved past the floor
0Leader changes
0Verdict changes
Leader changes
No category changed leader.
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured · Every change resolves to its category page and to the previous edition's record on the Data page.
The models asked
Six models: the generally available models a buyer meets as a default in an assistant, with search on. Six joined this edition and twelve left. A model joins at an edition boundary and stays at least three editions; movement is read over the models both editions asked, so a join never moves a share on its own. The roster rule.
| Model | Version asked for | Lab | How it searches | In the set since |
|---|---|---|---|---|
| Claude Opus 5 | claude-opus-5 | Anthropic | native search | September 2026 · joined this edition |
| Claude Opus 4.8 | claude-opus-4-8 | Anthropic | native search | September 2026 · joined this edition |
| GPT-6 Astra | gpt-6-astra | OpenAI | native search | September 2026 · joined this edition |
| GPT-5.6 Sol | gpt-5.6-sol | OpenAI | native search | September 2026 · joined this edition |
| Gemini 3.1 Pro | gemini-3.1-pro-preview | native search | September 2026 · joined this edition | |
| Perplexity Sonar Pro | sonar-pro | Perplexity | native search | September 2026 · joined this edition |
| anthropic-small | claude-haiku-4-5 | Anthropic | left the set | asked until September 2026 |
| openai-small | gpt-5.4-mini | OpenAI | left the set | asked until September 2026 |
| google-small | gemini-3.5-flash | left the set | asked until September 2026 | |
| challenger-small | sonar | Perplexity | left the set | asked until September 2026 |
| xai-small | spacexai/grok-4.20-non-reasoning | xAI | left the set | asked until September 2026 |
| mistral-small | mistral/mistral-small | Mistral | left the set | asked until September 2026 |
| deepseek-small | deepseek/deepseek-v4-flash | DeepSeek | left the set | asked until September 2026 |
| meta-small | meta/llama-4-maverick | Meta | left the set | asked until September 2026 |
| alibaba-small | alibaba/qwen3.7-flash | Alibaba | left the set | asked until September 2026 |
| moonshot-small | moonshotai/kimi-k2 | Moonshot | left the set | asked until September 2026 |
| zai-small | zai/glm-4.7-flashx | Z.AI | left the set | asked until September 2026 |
| minimax-small | minimax/minimax-m2.5 | MiniMax | left the set | asked until September 2026 |
The record
The prompts, the model set, the vendor table the edition was scored under and the report, free to download and to cite. The raw judge labels and full answers are sent on request.
JSON
Raw judge labels
One row per named product, with the name exactly as written and a verbatim evidence quote.
5.6 MB, by request
JSON
Full responses
Every call with its full answer text, timestamp, version string, search flag, cited URLs, latency and token counts.
5.1 MB, by request
JSON
Vendor table v2026-10-05.2
Canonical names, aliases, category-scoped readings, exclusions and the change log.
1.5 MB, by request
JSON
Prompts
Every prompt verbatim: six variants across 112 categories for each buyer segment, 672 per segment. Each prompt carries its set; the September 2026 mid-market set, asked as a B2B software company, is kept under its own ids beside the current one.
990 KB
JSON
Model set
Pinned models, endpoints, search tools and list prices as of the edition.
22 KB
Markdown
Edition report
The derived report for the edition, including the appendix on loose paraphrase stability.
125 KB
JSON
Calibration repeat: judge labels
The same prompts asked again on September 10, 2026 with nothing changed, over 20 categories. One row per named product, as in the edition file.
1.6 MB, by request
JSON
Calibration repeat: full responses
Every call of the repeat with its full answer text, timestamp, version string, search flag, cited URLs, latency and token counts.
1.4 MB, by request
Markdown
Calibration report
The derived report for the repeat, the per-model flip rates behind the noise floor.
44 KB
Cite this edition
GTM AI Recommendation Index, September 2026 Edition. gtm-ai-index.com. Scored under vendor table v2026-10-05.2.