Mobile apps
Asked as “mobile app marketing platform”, and as “mobile app engagement and growth tool”, on behalf of a mid-market B2B software company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the seven products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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07
08
09
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16Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Meta Advantage+ App Campaigns15%
Meta Advantage+ App Campaigns15%02Customer.io15%
Customer.io15%03CleverTap11%
CleverTap11%04OneSignal9%
OneSignal9%05Google App Campaigns9%
Google App Campaigns9%06Braze9%
Braze9%07AppsFlyer7%
AppsFlyer7%08MoEngage7%
MoEngage7%09Branch2%
Branch2%10Adjust0%
Adjust0%11Apple Search Ads0%
Apple Search Ads0%12Singular0%
Singular0%13Airship0%
Airship0%14TikTok Ads0%
TikTok Ads0%15Iterable0%
Iterable0%16AppLovin0%
AppLovin0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
AppLovin56%
9 of 16 labels negative · 6 of 6 models · 6 hard negative
“What to Avoid on a Budget - **Programmatic DSPs** (AppLovin, IronSource, Unity Ads) - require $10K+/month minimum” Mistral Small, budget prompt
Braze24%
8 of 34 labels negative · 6 of 6 models · 5 hard negative
“Skip platforms like Braze, Adjust (Enterprise tier), or CleverTap unless you have significant revenue.” Qwen 3.7 Flash, budget prompt
Liftoff44%
4 of 9 labels negative · 4 of 6 models · 4 hard negative
“Avoid complex Demand-Side Platforms (DSPs) like AppLovin or Liftoff, which require high spend ($15k+/month)” Qwen 3.7 Flash, budget prompt
Iterable27%
3 of 11 labels negative · 3 of 6 models · 2 hard negative
“**Airship, Iterable** — also enterprise-oriented, opaque quote pricing” DeepSeek V4 Flash, direct prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
21 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 219 links across 125 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Guideflow8 answers · 11 citations · 2 models
7 answers · 8 citations · 2 models
vendor site · Gartner5 answers · 6 citations · 2 models
5 answers · 6 citations · 2 models
4 answers · 4 citations · 2 models
vendor site · Moburst4 answers · 4 citations · 2 models
vendor site · Braze3 answers · 7 citations · 2 models
3 answers · 4 citations · 1 model
3 answers · 3 citations · 1 model
vendor site · AppsFlyer3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
3 answers · 3 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
3 answers · 1 model
3 answers · 2 models
3 answers · 1 model
3 answers · 2 models
3 answers · 1 model
3 answers · 1 model
3 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best mobile app marketing platform for a mid-market B2B company?”Paraphrase“Which mobile app engagement and growth tool would you recommend to a mid-sized B2B company?”Comparative“What are the top mobile app marketing platforms and how do they differ?”Budget-constrained“What is the best mobile app marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a mobile app marketing platform. What should we look at?”Negative“Which mobile app marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Facebook read as Meta Ads
Meta read as Meta Advantage+ App Campaigns
Meta (Facebook/Instagram feed) read as Meta Advantage+ App Campaigns
Meta (Facebook/Instagram) read as Meta Advantage+ App Campaigns
TikTok read as TikTok Ads
Unresolved, counted raw
ASOSuite / Applyra / AppDrift
ASOTools.io
Aarki
Adjust Fraud Prevention
AppLovin / MAX
AppRadar
AppSally
AppScreenStudio
AppStorys
Apple Product Page Optimization
AppsFlyer Protect360
BetaList
Branch Fraud Defender
Branch/Tenjin free tiers
CPIDroid.com
EZmob
FraudBlocker
Go Logo Now
Google
Google Ads UAC/ACe
Google Play Store Listing Experiments
Google UAC
Google/Firebase
Gummicube
KeyApp.top
Marketing.biz (Jonathan Bodnar's company)
Meta (Facebook/Instagram) Advantage+
Native Console A/B Testing
Phiture
Reviewlancer
Sensor Tower Free Tier
Telemetry
TikTok Smart+
TikTok Smart+ App Campaigns
Upland Localytics
mFilterIt Valid8
Discontinued, still offered
No shut-down product was recommended here.