Mobile marketing and push
Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of a mid-market B2B software company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the eleven products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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17Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01OneSignal34%
OneSignal34%02Customer.io34%
Customer.io34%03Omnisend4%
Omnisend4%04Braze4%
Braze4%05CleverTap2%
CleverTap2%06MoEngage2%
MoEngage2%07Courier0%
Courier0%08Twilio Programmable Messaging0%
Twilio Programmable Messaging0%09ActiveCampaign0%
ActiveCampaign0%10Attentive0%
Attentive0%11Klaviyo0%
Klaviyo0%12SlickText0%
SlickText0%13Pushwoosh0%
Pushwoosh0%14Postscript0%
Postscript0%15SimpleTexting0%
SimpleTexting0%16Airship0%
Airship0%17Iterable0%
Iterable0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Braze34%
14 of 41 labels negative · 9 of 6 models · 1 hard negative
“**Braze**: Enterprise-focused, typically $60K-$200K/year—massive overkill for mid-market” MiniMax M2.5, direct prompt
Iterable42%
8 of 19 labels negative · 7 of 6 models
“Generally too expensive and complex for lean mid-market teams unless you have a dedicated lifecycle marketing team.” Kimi K2, direct prompt
Airship32%
7 of 22 labels negative · 6 of 6 models · 1 hard negative
“steer clear of "Enterprise" giants (like Salesforce Marketing Cloud or Airship)” Qwen 3.7 Flash, paraphrase prompt
OneSignal12%
6 of 51 labels negative · 5 of 6 models · 1 hard negative
“Several reviewers explicitly advise avoiding the platform.” Qwen 3.7 Flash, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
20 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 187 links across 85 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Klaviyo7 answers · 8 citations · 3 models
vendor site · Courier6 answers · 9 citations · 2 models
vendor site · Pushwoosh6 answers · 8 citations · 2 models
vendor site · Attentive6 answers · 6 citations · 3 models
6 answers · 6 citations · 2 models
vendor site · Guideflow5 answers · 8 citations · 2 models
vendor site · OneSignal5 answers · 8 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · GetVero4 answers · 7 citations · 2 models
vendor site · EngageLab3 answers · 5 citations · 1 model
3 answers · 4 citations · 2 models
vendor site · Bloomreach3 answers · 3 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
6 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 1 model
3 answers · 2 models
3 answers · 2 models
3 answers · 1 model
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best mobile push notification and SMS marketing platform for a mid-market B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a mid-sized B2B company?”Comparative“What are the top mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Sinch read as Sinch
Twilio read as Twilio Programmable Messaging
Unresolved, counted raw
APNs
BulkSMS.com
Emotive.io
Heymarket
Push.House
PushAssist
Springbig
TXTImpact / Textedly / EZ Texting
Twilio with AIT guardrails
textbee
Discontinued, still offered
No shut-down product was recommended here.