Mobile marketing and push
Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of a mid-market B2B software company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
45%
Clear leader
45OneSignal19Customer.io09Braze26others
45% of first choices, clear leader.
Since September 2026▲+11Since September 2026: 34% → 45%, +11 points. Inside the 12-point floor: within noise. Read over the models both editions asked.OneSignal held the lead, +11 points on 34%, inside the 12-point floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
OneSignal45%5%62endorsed leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 12-point floor: within noise. Read over the models both editions asked.34% → 45%
OneSignal45%5%62endorsed leader▲+11Since September 2026: 34% → 45%, +11 points. Inside the 12-point floor: within noise. Read over the models both editions asked.34% → 45%02
Customer.io19%0%23accepted challenger▼−17Since September 2026: 34% → 17%, −17 points. Past the 12-point floor: movement. Read over the models both editions asked.34% → 17%
Customer.io19%0%23accepted challenger▼−17Since September 2026: 34% → 17%, −17 points. Past the 12-point floor: movement. Read over the models both editions asked.34% → 17%03
Braze9%26%47criticized challenger▲+6Since September 2026: 4% → 11%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 11%
Braze9%26%47criticized challenger▲+6Since September 2026: 4% → 11%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 11%04
Pushwoosh6%7%14accepted challenger▲+6Since September 2026: 0% → 6%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 6%
Pushwoosh6%7%14accepted challenger▲+6Since September 2026: 0% → 6%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 6%05
Omnisend4%8%12accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 4%
Omnisend4%8%12accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 4%06
Klaviyo2%21%28accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Klaviyo2%21%28accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%07
Twilio Programmable Messaging2%25%28criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Twilio Programmable Messaging2%25%28criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%08
Airship2%24%29accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Airship2%24%29accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%09
SendPulse2%8%13accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%
SendPulse2%8%13accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%Show the five products at 0%, ordered by negative rate
14
Postscript0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Postscript0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%12
Attentive0%24%25accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Attentive0%24%25accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%13
SimpleTexting0%20%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
SimpleTexting0%20%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%11
Iterable0%17%24accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Iterable0%17%24accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%10
CleverTap0%0%11accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%
CleverTap0%0%11accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01OneSignal45%
OneSignal45%02Customer.io19%
Customer.io19%03Braze9%
Braze9%04Pushwoosh6%
Pushwoosh6%05Omnisend4%
Omnisend4%06Klaviyo2%
Klaviyo2%07Twilio Programmable Messaging2%
Twilio Programmable Messaging2%08Airship2%
Airship2%09SendPulse2%
SendPulse2%10CleverTap0%
CleverTap0%11Iterable0%
Iterable0%12Attentive0%
Attentive0%13SimpleTexting0%
SimpleTexting0%14Postscript0%
Postscript0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Braze26%
12 of 47 labels negative · 9 of 6 models · 5 hard negative
“Several reviewers explicitly advise avoiding Braze unless you are pushing toward enterprise scale.” Mistral Small, negative prompt
Airship24%
7 of 29 labels negative · 6 of 6 models · 2 hard negative
“**Avoid** Braze and Airship unless you have enterprise-level budgets” DeepSeek V4 Flash, paraphrase prompt
Twilio Programmable Messaging25%
7 of 28 labels negative · 6 of 6 models
“Be Cautious of Developer-First CPaaS Engines if You Lack Engineering Support... Avoid If: You are a marketer or small business owner with no coding experience.” Gemini 3.5 Flash, negative prompt
Attentive24%
6 of 25 labels negative · 5 of 6 models · 1 hard negative
“Why we recommend avoiding Enterprise B2C options (like Braze or Attentive) for Mid-Market B2B” Gemini 3.5 Flash, direct prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1202 links across 267 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Courier42 answers · 54 citations · 12 models
vendor site · Viasocket40 answers · 70 citations · 12 models
vendor site · OneSignal39 answers · 68 citations · 12 models
vendor site · Guideflow32 answers · 36 citations · 12 models
31 answers · 31 citations · 12 models
vendor site · Attentive30 answers · 31 citations · 12 models
vendor site · Pushwoosh23 answers · 39 citations · 9 models
22 answers · 24 citations · 10 models
vendor site · Vibes21 answers · 21 citations · 11 models
vendor site · EngageLab20 answers · 24 citations · 10 models
18 answers · 30 citations · 9 models
18 answers · 19 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
39 answers · 12 models
31 answers · 12 models
27 answers · 10 models
26 answers · 11 models
21 answers · 11 models
17 answers · 8 models
16 answers · 9 models
15 answers · 8 models
14 answers · 8 models
14 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best mobile push notification and sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| OneSignal onesignal.com | 45% | 330 | 4,400 | 133 | 29,726 | 38 | ||
| Customer.io customer.io Customer.io 19%, Customer.io Journeys 2% | 21% | 187 | 2,900 | 174 | 15,750 | $6,920 | 112 | |
| Braze braze.com | 9% | 505 | 27,100 | 6,395 | 55,552 | $13,112 | 59 | |
| Pushwoosh pushwoosh.com | 6% | 53 | 170 | 4 | 4,463 | 1 | ||
| Omnisend omnisend.com | 4% | 185 | 9,900 | 108 | 51,545 | $113 | 66 | |
| Klaviyo klaviyo.com | 2% | 353 | 90,500 | 1,560 | 200,057 | $572 | 20 | 7 |
| Twilio parent site Twilio Programmable Messaging 2% | 2% | 80 | 135,000 | 4,343 | ||||
| Airship airship.com | 2% | 184 | 22,200 | 3,093 | 23,006 | 7 | ||
| SendPulse sendpulse.com | 2% | 51 | 1,600 | 19 | 21,895 | 8 | ||
| WonderPush wonderpush.com | 2% | 14 |
Google's top ten for the one searches hold 9 sites; 2 of them are among the sites the models cited here (courier.com, learn.g2.com). The first result for “best mobile push notification and sms marketing platform” is courier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best mobile push notification and SMS marketing platform for a mid-market B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a mid-sized B2B company?”Comparative“What are the top mobile push and SMS marketing platforms and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Sinch read as Sinch
Twilio read as Twilio Programmable Messaging
Twilio (Notify + SMS API) read as Twilio Programmable Messaging
Unresolved, counted raw
Adobe/Marketo
MOBtexting
Mailcon
Novu
PushAssist
SMS/Global
SMS8
Salesforce
Selligent
Sin
Sinch Engagement
SlickTexting
Urbanite
Vonage (Nexmo) Messages API
Discontinued, still offered
No shut-down product was recommended here.