Marketing resource management
Asked as “marketing resource management platform”, and as “marketing planning, budgeting and calendar tool”, on behalf of a mid-market B2B software company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
24%
Contested · ClickUp 13%
24Wrike for Marketing13ClickUp09Teamwork.com55others
24% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Wrike for Marketing24%14%49accepted challengernewNew since September 2026: not ranked then, 24% now.
Wrike for Marketing24%14%49accepted challengernewNew since September 2026: not ranked then, 24% now.03
monday.com Work Management9%18%44accepted challengernewNew since September 2026: not ranked then, 9% now.
monday.com Work Management9%18%44accepted challengernewNew since September 2026: not ranked then, 9% now.Show the two products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
0203
04
05
06
07
08
09
10
11Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Wrike for Marketing24%
Wrike for Marketing24%02ClickUp13%
ClickUp13%03monday.com Work Management9%
monday.com Work Management9%04Teamwork.com9%
Teamwork.com9%05Uptempo7%
Uptempo7%06Asana4%
Asana4%07Smartsheet4%
Smartsheet4%08Screendragon2%
Screendragon2%09Aprimo2%
Aprimo2%10Bynder0%
Bynder0%11Adobe Workfront0%
Adobe Workfront0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Aprimo45%
17 of 38 labels negative · 10 of 6 models · 1 hard negative
“**Avoid Aprimo** unless you have enterprise-scale resources and 6+ months for implementation” Kimi K2, negative prompt
Adobe Workfront54%
13 of 24 labels negative · 9 of 6 models · 2 hard negative
“**Opaque pricing** - Difficult to understand costs without detailed consultation” GLM 4.7 FlashX, negative prompt
Asana26%
10 of 38 labels negative · 8 of 6 models · 1 hard negative
“they are not true MRMs... trying to force Asana or Monday.com to act as your MRM will result in "tool sprawl."” Gemini 3.5 Flash, negative prompt
monday.com Work Management18%
8 of 44 labels negative · 7 of 6 models · 2 hard negative
“**Missing features** - Users report limitations like messaging contacts and seat requirements” GLM 4.7 FlashX, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
79 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1112 links across 229 sites, every framing counted. Ranked by the number of answers carrying the site or page.
57 answers · 63 citations · 13 models
45 answers · 96 citations · 14 models
vendor site · Teamwork.com44 answers · 49 citations · 13 models
37 answers · 42 citations · 11 models
29 answers · 29 citations · 11 models
26 answers · 32 citations · 10 models
vendor site · ClickUp22 answers · 31 citations · 10 models
vendor site · Mailmodo21 answers · 21 citations · 9 models
vendor site · Guideflow20 answers · 21 citations · 9 models
19 answers · 23 citations · 10 models
vendor site · GetApp18 answers · 22 citations · 8 models
18 answers · 19 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
49 answers · 13 models
34 answers · 12 models
29 answers · 11 models
29 answers · 11 models
22 answers · 9 models
21 answers · 9 models
21 answers · 9 models
20 answers · 12 models
17 answers · 9 models
15 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing resource management platform”, “marketing resource management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Wrike for Marketing wrike.com | 24% | 130 | 20 | 0 | 703,499 | $21,691 | 50 | |
| ClickUp clickup.com | 13% | 202 | 201,000 | 1,733 | 322,021 | $1,470 | 120 | |
| monday Work Management monday.com monday.com Work Management 9%, monday Work Management 4% | 13% | 125 | 320 | 2 | 691,961 | $164 | 119 | 4 |
| Teamwork.com teamwork.com | 9% | 52 | 1,900 | 23 | 467,278 | 16 | ||
| Uptempo uptempo.io | 7% | 48 | 9,900 | 2,872 | 5,750 | |||
| Asana asana.com | 4% | 150 | 301,000 | 6,012 | 1,486,362 | $110,925 | 113 | |
| HubSpot parent site HubSpot Marketing Hub 4% | 4% | 934 | 368,000 | 9,776 | ||||
| Smartsheet smartsheet.com | 4% | 38 | 301,000 | 4,614 | 826,824 | $1,585 | 69 | |
| Marmind marmind.com | 4% | 17 | 9 | |||||
| Screendragon screendragon.com | 2% | 40 | 390 | 3 | 2,722 | 39 |
Google's top ten for the two searches hold 18 sites; 4 of them are among the sites the models cited here (g2.com, getapp.com, thecmo.com, thedigitalprojectmanager.com). The first result for “best marketing resource management platform” is growthmethod.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing resource management platform for a mid-market B2B company?”Paraphrase“Which marketing planning, budgeting and calendar tool would you recommend to a mid-sized B2B company?”Comparative“What are the top marketing resource management platforms and how do they differ?”Budget-constrained“What is the best marketing resource management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a marketing resource management platform. What should we look at?”Negative“Which marketing resource management platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Workfront
HubSpot read as HubSpot Marketing Hub
Monday.com read as monday.com Work Management
Monday.com (Marketing Module) read as monday.com Work Management
Monday.com (Marketing Suite) read as monday.com Work Management
Wrike read as Wrike for Marketing
Wrike (Marketing Hub) read as Wrike for Marketing
Wrike (now under Cloud Software Group) read as Wrike for Marketing
monday.com read as monday.com Work Management
monday.com (AI Work Platform) read as monday.com Work Management
Unresolved, counted raw
Admation
Asana Base Plans
Atlassian
Bonsai Agency Software
Braxton
Canto, formerly Image Relay
Celoxis
Function Point
GatherContent (Bynder)
HCL Unica (formerly IBM Unica)
Husky Marketing Planner
IBM Unica
IntelligenceBank Marketing Planner
Marvion
Monday Work Management for marketing
Monday.com MRM
Oracle Siebel Marketing
Orbis Global
SAP
TapClicks
Teamhood
Discontinued, still offered
No shut-down product was recommended here.