Landing pages and interactive content
Asked as “landing page builder”, and as “landing page and interactive content tool”, on behalf of a mid-market B2B software company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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05
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07
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12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Unbounce28%
Unbounce28%02Carrd12%
Carrd12%03Outgrow12%
Outgrow12%04Leadpages11%
Leadpages11%05Instapage9%
Instapage9%06Landingi7%
Landingi7%07involve.me4%
involve.me4%08HubSpot Landing Pages2%
HubSpot Landing Pages2%09MailerLite2%
MailerLite2%10Webflow0%
Webflow0%11Swipe Pages0%
Swipe Pages0%12GetResponse0%
GetResponse0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ClickFunnels75%
6 of 8 labels negative · 6 of 6 models · 5 hard negative
“Avoid completely if: You're on a budget and need just clean landing pages (skip ClickFunnels/Kartra)” Qwen 3.7 Flash, negative prompt
Leadpages14%
7 of 49 labels negative · 6 of 6 models · 3 hard negative
“**Avoid for billing/reputation:** Unbounce ... ClickFunnels, Leadpages \u2014 or use them with extreme vigilance” DeepSeek V4 Flash, negative prompt
Unbounce13%
7 of 55 labels negative · 6 of 6 models · 2 hard negative
“**Avoid for billing/reputation:** Unbounce (especially on price)” DeepSeek V4 Flash, negative prompt
Landingsite.ai100%
3 of 3 labels negative · 3 of 6 models · 3 hard negative
“Builders to Avoid Entirely: **landingsite.ai** ... Accusations of scams” Grok 4.1 Fast, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
18 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 175 links across 86 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
7 answers · 7 citations · 2 models
vendor site · Perspective6 answers · 8 citations · 2 models
6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Zapier6 answers · 6 citations · 2 models
vendor site · Zoho6 answers · 6 citations · 2 models
5 answers · 7 citations · 2 models
vendor site · Prismic5 answers · 6 citations · 1 model
vendor site · Leadpages4 answers · 5 citations · 2 models
vendor site · Unbounce4 answers · 5 citations · 2 models
vendor site · Convertri4 answers · 4 citations · 2 models
3 answers · 3 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 1 model
3 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best landing page builder for a mid-market B2B company?”Paraphrase“Which landing page and interactive content tool would you recommend to a mid-sized B2B company?”Comparative“What are the top landing page builders and how do they differ?”Budget-constrained“What is the best landing page builder for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a landing page builder. What should we look at?”Negative“Which landing page builders should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
HubSpot read as HubSpot Landing Pages
Unresolved, counted raw
Avada
Bricks Builder
Convert Calculator
HubSpot's Landing Page Builder
Kartra
Optimize Press 2.0
OptimizePress
Salesforce CloudPages
SnapApp
Strikingly
Thrive Architect
Thrive Themes
WordPress Page Builders
Discontinued, still offered
No shut-down product was recommended here.