Landing pages and interactive content
Asked as “landing page builder”, and as “landing page and interactive content tool”, on behalf of a mid-market B2B software company. 64 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
30%
Contested · Carrd 19%
30Unbounce19Carrd08Instapage44others
30% of first choices, contested.
Since September 2026▲+4Since September 2026: 28% → 32%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.Unbounce held the lead, +4 points on 28%, inside the 12-point floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Unbounce30%23%61accepted challenger▲+4Since September 2026: 28% → 32%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.28% → 32%
Unbounce30%23%61accepted challenger▲+4Since September 2026: 28% → 32%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.28% → 32%02
Carrd19%14%29accepted challenger▲+5Since September 2026: 12% → 18%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 18%
Carrd19%14%29accepted challenger▲+5Since September 2026: 12% → 18%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 18%03
Instapage8%22%50accepted challenger▼−2Since September 2026: 9% → 7%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.9% → 7%
Instapage8%22%50accepted challenger▼−2Since September 2026: 9% → 7%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.9% → 7%04
HubSpot Landing Pages6%4%24accepted challenger▲+4Since September 2026: 2% → 5%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 5%
HubSpot Landing Pages6%4%24accepted challenger▲+4Since September 2026: 2% → 5%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 5%05
Leadpages2%25%48criticized challenger▼−9Since September 2026: 11% → 2%, −9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.11% → 2%
Leadpages2%25%48criticized challenger▼−9Since September 2026: 11% → 2%, −9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.11% → 2%06
Landingi2%14%28accepted challenger▼−5Since September 2026: 7% → 2%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 2%
Landingi2%14%28accepted challenger▼−5Since September 2026: 7% → 2%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 2%07
MailerLite2%0%11accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%
MailerLite2%0%11accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%08
Elementor2%18%11accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Elementor2%18%11accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%09
Wix2%40%15criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Wix2%40%15criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%Show the two products at 0%, ordered by negative rate
11
ClickFunnels0%29%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
ClickFunnels0%29%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%10
Webflow0%12%24accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Webflow0%12%24accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Unbounce30%
Unbounce30%02Carrd19%
Carrd19%03Instapage8%
Instapage8%04HubSpot Landing Pages6%
HubSpot Landing Pages6%05Leadpages2%
Leadpages2%06Landingi2%
Landingi2%07MailerLite2%
MailerLite2%08Elementor2%
Elementor2%09Wix2%
Wix2%10Webflow0%
Webflow0%11ClickFunnels0%
ClickFunnels0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Unbounce23%
14 of 61 labels negative · 9 of 6 models · 5 hard negative
“"Terrible landing page making experience. Every competitor is better than Unbounce and cheaper now too."; "one of the more expensive landing page builders"; billing issues and poor support” Muse Glimmer 30B, negative prompt
Instapage22%
11 of 50 labels negative · 9 of 6 models · 2 hard negative
“"✗ One of the more expensive landing page builders" "✗ Reports of landing page editor loading very slowly" "✗ Complaints of slow customer support response times"” Muse Glimmer 30B, negative prompt
Leadpages25%
12 of 48 labels negative · 8 of 6 models · 2 hard negative
“data loss (pages/leads deleted during updates); poor exporting; auto-renew policies seen as shady” Grok 4.20, negative prompt
Wix40%
6 of 15 labels negative · 6 of 6 models · 4 hard negative
“Who should avoid: Marketers driving paid traffic (PPC, Facebook Ads) where speed and high conversion rates directly dictate your ad return on investment” Gemini 3.5 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
75 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1052 links across 262 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Perspective35 answers · 50 citations · 12 models
26 answers · 38 citations · 9 models
vendor site · Leadpages25 answers · 34 citations · 11 models
vendor site · Zoho25 answers · 28 citations · 9 models
24 answers · 25 citations · 9 models
vendor site · Prismic24 answers · 25 citations · 10 models
21 answers · 21 citations · 9 models
vendor site · Zapier19 answers · 19 citations · 9 models
vendor site · Unbounce18 answers · 22 citations · 8 models
vendor site · Bitrix2418 answers · 18 citations · 9 models
18 answers · 18 citations · 8 models
vendor site · Instapage17 answers · 23 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 9 models
21 answers · 8 models
21 answers · 9 models
19 answers · 9 models
18 answers · 9 models
18 answers · 10 models
18 answers · 9 models
18 answers · 8 models
16 answers · 7 models
16 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best landing page builder”, “landing page builder”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Unbounce unbounce.com | 30% | 163 | 5,400 | 135 | 57,782 | 12 | 2 | |
| Carrd carrd.com | 19% | 68 | 90,500 | 679 | 7,878 | |||
| Instapage instapage.com | 8% | 153 | 1,600 | 49 | 171,309 | 0 | ||
| Outgrow outgrow.co | 8% | 31 | 3,600 | 4,403 | 10,508 | 36 | ||
| HubSpot parent site HubSpot Landing Pages 6%, HubSpot Marketing Hub 2% | 8% | 934 | 368,000 | 9,776 | ||||
| Systeme.io systeme.io | 3% | 25 | 8,100 | 210 | 146,684 | $2,621 | 19 | |
| involve.me involve.me | 3% | 20 | 720 | 0 | 61,470 | 29 | ||
| Leadpages leadpages.com | 2% | 120 | 2,900 | 102 | 23,105 | 46 | ||
| Landingi landingi.com | 2% | 91 | 720 | 3 | 32,551 | 1 | ||
| MailerLite mailerlite.com | 2% | 157 | 49,500 | 311 | 59,716 | $85 | 115 | 6 |
Google's top ten for the two searches hold 17 sites; 3 of them are among the sites the models cited here (perspective.co, unbounce.com, zapier.com). The first result for “best landing page builder” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best landing page builder for a mid-market B2B company?”Paraphrase“Which landing page and interactive content tool would you recommend to a mid-sized B2B company?”Comparative“What are the top landing page builders and how do they differ?”Budget-constrained“What is the best landing page builder for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a landing page builder. What should we look at?”Negative“Which landing page builders should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Landing Pages
HubSpot (Marketing Hub) read as HubSpot Landing Pages
HubSpot Marketing Hub Landing Pages read as HubSpot Landing Pages
Mailchimp read as Mailchimp Landing Pages
Unresolved, counted raw
1 Minute Sites
Brizy
Durable
HubSpot Landing Page Builder
HubSpot's native interactive content
Instabuilder
Shopify's native builder
SiteBuilder
Strikingly
Ucraft
Wix free tier
WordPress-based landing page builders/plugins
mmm.page
Discontinued, still offered
No shut-down product was recommended here.