Influencer platforms
Asked as “influencer marketing platform”, and as “creator and influencer management tool”, on behalf of a mid-market B2B software company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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14Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Favikon27%
Favikon27%02Afluencer12%
Afluencer12%03GRIN10%
GRIN10%04CreatorIQ8%
CreatorIQ8%05Aspire6%
Aspire6%06Modash4%
Modash4%07Influencity2%
Influencity2%08Traackr2%
Traackr2%09impact.com2%
impact.com2%10Upfluence2%
Upfluence2%11Collabstr2%
Collabstr2%12HypeAuditor0%
HypeAuditor0%13Shopify Collabs0%
Shopify Collabs0%14Heepsy0%
Heepsy0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
GRIN39%
15 of 38 labels negative · 8 of 6 models · 8 hard negative
“Do not sign an expensive annual contract with a legacy B2C influencer platform (like GRIN or CreatorIQ).” Gemini 3.5 Flash, direct prompt
CreatorIQ41%
15 of 37 labels negative · 8 of 6 models · 6 hard negative
“What to avoid: Most mainstream tools like **CreatorIQ**, **GRIN**, and **Upfluence** are primarily designed for B2C/e-commerce” MiniMax M2.5, paraphrase prompt
Upfluence31%
10 of 32 labels negative · 7 of 6 models · 7 hard negative
“What to avoid: ... **Upfluence** ... too expensive or not optimized for B2B LinkedIn-focused campaigns” MiniMax M2.5, paraphrase prompt
Aspire29%
9 of 31 labels negative · 5 of 6 models · 4 hard negative
“Platforms to AVOID on a Limited Budget - **Aspire, Upfluence, CreatorIQ** \u2014 typically $2,000+ per month” DeepSeek V4 Flash, budget prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 181 links across 84 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Influee7 answers · 7 citations · 2 models
6 answers · 14 citations · 3 models
vendor site · InfluenceFlow5 answers · 10 citations · 2 models
vendor site · Guideflow5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
4 answers · 7 citations · 2 models
vendor site · CreatorIQ4 answers · 6 citations · 2 models
vendor site · Aspire4 answers · 5 citations · 2 models
vendor site · Upfluence4 answers · 5 citations · 2 models
vendor site · Skrapp4 answers · 4 citations · 2 models
vendor site · Sprout Social4 answers · 4 citations · 2 models
3 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
3 answers · 2 models
3 answers · 1 model
3 answers · 2 models
3 answers · 2 models
3 answers · 1 model
3 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best influencer marketing platform for a mid-market B2B company?”Paraphrase“Which creator and influencer management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top influencer marketing platforms and how do they differ?”Budget-constrained“What is the best influencer marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an influencer marketing platform. What should we look at?”Negative“Which influencer marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Afluencer Marketing
Brandwatch Influencer Marketing Software
CreatorHunter
FollowerAudit
IQ KALO
IQFluence
ImpulzeAI
Influence HQ
Influencer Marketing Hub
Instagram Brand Collabs Manager
Mavrck
Partipost
Promoty
The Influencer Marketing Factory
Viral Nation Secure
impact.com Creator
Discontinued, still offered
No shut-down product was recommended here.