Influencer platforms
Asked as “influencer marketing platform”, and as “creator and influencer management tool”, on behalf of a mid-market B2B software company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
23%
Contested · Afluencer 18%
23Favikon18Afluencer11GRIN48others
23% of first choices, contested.
Since September 2026▼−8Since September 2026: 27% → 18%, −8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.Favikon held the lead, −8 points on 27%, inside the 12-point floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Favikon23%0%21accepted challenger▼−8Since September 2026: 27% → 18%, −8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.27% → 18%
Favikon23%0%21accepted challenger▼−8Since September 2026: 27% → 18%, −8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.27% → 18%02
Afluencer18%0%15accepted challenger▲+6Since September 2026: 12% → 18%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 18%
Afluencer18%0%15accepted challenger▲+6Since September 2026: 12% → 18%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 18%03
GRIN11%12%43accepted challenger=heldSince September 2026: 10% → 10%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.10% → 10%
GRIN11%12%43accepted challenger=heldSince September 2026: 10% → 10%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.10% → 10%04
Shopify Collabs9%7%15accepted challenger▲+8Since September 2026: 0% → 8%, +8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 8%
Shopify Collabs9%7%15accepted challenger▲+8Since September 2026: 0% → 8%, +8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 8%05
Influencity7%0%12accepted challenger▲+6Since September 2026: 2% → 8%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 8%
Influencity7%0%12accepted challenger▲+6Since September 2026: 2% → 8%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 8%06
CreatorIQ5%11%27accepted challenger▼−2Since September 2026: 8% → 6%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 6%
CreatorIQ5%11%27accepted challenger▼−2Since September 2026: 8% → 6%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 6%07
Upfluence5%21%34accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 6%
Upfluence5%21%34accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 6%08
Traackr5%23%30accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 6%
Traackr5%23%30accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 6%09
Modash4%4%27accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 4%
Modash4%4%27accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 4%10
Aspire2%7%30accepted challenger▼−4Since September 2026: 6% → 2%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 2%
Aspire2%7%30accepted challenger▼−4Since September 2026: 6% → 2%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 2%Show the two products at 0%, ordered by negative rate
12
HypeAuditor0%18%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
HypeAuditor0%18%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%11
Heepsy0%7%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Heepsy0%7%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Favikon23%
Favikon23%02Afluencer18%
Afluencer18%03GRIN11%
GRIN11%04Shopify Collabs9%
Shopify Collabs9%05Influencity7%
Influencity7%06CreatorIQ5%
CreatorIQ5%07Upfluence5%
Upfluence5%08Traackr5%
Traackr5%09Modash4%
Modash4%10Aspire2%
Aspire2%11Heepsy0%
Heepsy0%12HypeAuditor0%
HypeAuditor0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Traackr23%
7 of 30 labels negative · 7 of 6 models · 1 hard negative
“**Why to avoid:** One of the most expensive influencer marketing platforms on the market” GLM 4.7 FlashX, negative prompt
Ainfluencer71%
5 of 7 labels negative · 5 of 6 models · 3 hard negative
“Platforms to Avoid or Approach with Extreme Caution: 1. **Ainfluencer.com**” Grok 4.20, negative prompt
Upfluence21%
7 of 34 labels negative · 5 of 6 models · 2 hard negative
“**Be very cautious:** Upfluence (poor ROI, data quality issues)” DeepSeek V4 Flash, negative prompt
Collabor8
100%
3 of 3 labels negative · 3 of 6 models · 3 hard negative
“This platform has already shut down, so it's no longer an option for new users or campaigns.” Mistral Small, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 990 links across 223 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Guideflow32 answers · 33 citations · 11 models
vendor site · Favikon27 answers · 35 citations · 11 models
vendor site · Archive27 answers · 31 citations · 12 models
27 answers · 27 citations · 8 models
vendor site · Dash Social26 answers · 28 citations · 10 models
25 answers · 31 citations · 10 models
vendor site · InfluenceFlow22 answers · 29 citations · 11 models
20 answers · 24 citations · 12 models
vendor site · Shopify20 answers · 24 citations · 12 models
19 answers · 28 citations · 10 models
vendor site · Modash18 answers · 19 citations · 11 models
vendor site · Influee17 answers · 20 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
30 answers · 11 models
27 answers · 8 models
22 answers · 9 models
20 answers · 10 models
16 answers · 10 models
15 answers · 7 models
15 answers · 10 models
14 answers · 10 models
14 answers · 9 models
14 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best influencer marketing platform”, “influencer marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Favikon favikon.com | 23% | 55 | 1,000 | 22 | 39,307 | 1 | ||
| Afluencer afluencer.com | 18% | 56 | 1,300 | 4 | 23,337 | |||
| GRIN grin.co | 11% | 102 | 49,500 | 3,380 | 24,819 | 2 | ||
| Shopify Collabs shopify.com | 9% | 41 | 5,400 | 78 | 3,486,997 | $3,351 | 110 | 3 |
| Influencity influencity.com | 7% | 24 | 720 | 99,306 | 14,112 | $217 | 5 | |
| CreatorIQ creatoriq.com | 5% | 110 | 8,100 | 82 | 7,166 | $144 | 23 | |
| Upfluence upfluence.com | 5% | 82 | 6,600 | 68 | 64,237 | $492 | 54 | 1 |
| Traackr traackr.com | 5% | 95 | 1,600 | 33 | 3,383 | 0 | ||
| Modash modash.io | 4% | 61 | 6,600 | 55 | 83,523 | $477 | 10 | |
| Ainfluencer ainfluencer.com | 4% | 17 | 390 | 0 | 8,022 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (archive.com, g2.com, influencermarketinghub.com, shopify.com). The first result for “best influencer marketing platform” is upfluence.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best influencer marketing platform for a mid-market B2B company?”Paraphrase“Which creator and influencer management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top influencer marketing platforms and how do they differ?”Budget-constrained“What is the best influencer marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an influencer marketing platform. What should we look at?”Negative“Which influencer marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Brandwatch read as Brandwatch Influence
Unresolved, counted raw
Click Analytic
Howl.link
Hypefy
MightyScout
NinjaOutreach
Qoruz
Shoutcart.com
Viral Nation
Discontinued, still offered
No shut-down product was recommended here.