# Martech AI Recommendation Index, run edition-2026-09-expanded

438 prompts, 6 models, 17,395 raw judge labels, 17,449 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3. The September 2026 Edition, expanded tier: the six flagship models on all 73 categories, collected in two runs on 2026-09-08 and 2026-09-09 (Gemini completed 2026-09-10). Published 2026-09-09 as the first edition; from the reset of 2026-09-14 the public index runs on the standard tier, and this record is what the Expanded Edition Pack delivers, on one category, for its subscribers. The noise floor was measured on 2026-09-10 by a calibration repeat of twenty categories: share floor 12 points, first choices flipped in 51% of prompt-model pairs.

Scored under vendor alias table version 2026-09-15.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 16,818 by alias or canonical name, 352 by category-scoped alias, 216 from combined answers split into their products, 49 excluded by rule, 3 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Opus 5 | 31 | 42 | 42% |
| Claude Opus 4.8 | 26 | 47 | 36% |
| GPT-6 Astra | 34 | 39 | 47% |
| GPT-5.6 Sol | 43 | 30 | 59% |
| Gemini 3.1 Pro | 25 | 48 | 34% |
| Perplexity Sonar Pro | 31 | 42 | 42% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 6 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| account-based-marketing-platforms | AdRoll ABM | 52% | 27 | clear leader |
| affiliate-and-partner-management | PartnerStack | 55% | 22 | consensus |
| ai-sdr-agents | Artisan | 19% | 26 | contested |
| ai-visibility-tracking | Peec AI | 25% | 28 | contested |
| attribution-mmm | Dreamdata | 30% | 27 | contested |
| b2b-intent-data | G2 Buyer Intent | 25% | 24 | contested |
| billing-and-subscription-management | Chargebee | 57% | 23 | clear leader |
| channel-partner-and-local-marketing | Impartner | 18% | 22 | contested |
| chatbots-and-conversational-ai-for-support | Intercom | 42% | 19 | clear leader |
| community-platforms | Discourse | 26% | 27 | contested |
| consent-and-privacy-management | Osano | 30% | 23 | contested |
| content-marketing-platforms | HubSpot Content Hub | 40% | 20 | contested |
| contract-lifecycle-management-and-e-signature | Ironclad | 27% | 26 | contested |
| conversation-intelligence | Gong | 59% | 22 | clear leader |
| cpq | DealHub | 54% | 24 | clear leader |
| crm | HubSpot CRM | 45% | 22 | clear leader |
| crm-data-quality-and-deduplication | Insycle | 59% | 22 | clear leader |
| customer-data-platforms | Hightouch | 42% | 24 | clear leader |
| customer-education-and-lms | Skilljar | 55% | 22 | clear leader |
| customer-feedback-and-surveys | Survicate | 27% | 26 | contested |
| customer-intelligence-and-data-science | Amplitude | 24% | 25 | contested |
| customer-success-platforms | ChurnZero | 48% | 31 | clear leader |
| customer-support-helpdesk | Zendesk | 43% | 28 | clear leader |
| dashboards-and-data-visualization | Microsoft Power BI | 56% | 25 | clear leader |
| data-enrichment | Apollo.io | 65% | 20 | clear leader |
| data-management-platforms | Hightouch | 26% | 27 | contested |
| data-warehouse-reverse-etl | Hightouch | 40% | 43 | contested |
| digital-adoption-and-onboarding | Userpilot | 44% | 25 | clear leader |
| digital-asset-management | Canto | 28% | 25 | contested |
| digital-sales-rooms | Dock | 38% | 26 | contested |
| ecommerce-marketing | HubSpot Marketing Hub | 60% | 20 | consensus |
| ecommerce-platforms | Stripe Billing | 24% | 21 | contested |
| email-marketing | HubSpot Marketing Hub | 67% | 18 | consensus |
| email-verification | Bouncer | 33% | 24 | contested |
| experimentation-and-personalization | VWO | 42% | 26 | clear leader |
| identity-resolution | Segment | 23% | 22 | contested |
| in-app-messaging-and-customer-communications | Intercom | 22% | 23 | contested |
| influencer-platforms | Favikon | 39% | 23 | contested |
| knowledge-base-and-self-service | Document360 | 35% | 23 | contested |
| landing-pages-and-interactive-content | Unbounce | 30% | 20 | contested |
| lead-routing-and-management | LeanData | 44% | 25 | clear leader |
| loyalty-advocacy-and-referrals | Smile.io | 25% | 24 | contested |
| marketing-automation | HubSpot Marketing Hub | 64% | 22 | consensus |
| marketing-cms | Webflow | 44% | 27 | clear leader |
| meeting-scheduling | Calendly | 35% | 23 | contested |
| mobile-apps | Customer.io | 33% | 24 | contested |
| mobile-marketing-and-push | Customer.io | 48% | 25 | clear leader |
| native-and-content-advertising | StackAdapt | 32% | 22 | contested |
| partner-relationship-management | PartnerStack | 27% | 22 | contested |
| pr-and-media-monitoring | Muck Rack | 30% | 30 | contested |
| print | Postalytics | 35% | 23 | contested |
| product-analytics | Amplitude | 38% | 29 | contested |
| programmatic-and-display-advertising | StackAdapt | 58% | 24 | clear leader |
| proposal-software | PandaDoc | 65% | 23 | clear leader |
| referral-and-partner-programs | PartnerStack | 30% | 23 | contested |
| retail-proximity-and-iot-marketing | Uniqode | 21% | 19 | contested |
| revenue-intelligence-and-forecasting | Clari Copilot | 23% | 30 | contested |
| review-and-reputation-management | Reviewflowz | 18% | 28 | contested |
| sales-coaching-and-training | MindTickle | 27% | 30 | contested |
| sales-commissions-and-incentive-compensation | CaptivateIQ | 41% | 27 | clear leader |
| sales-dialers-and-calling | Nooks | 25% | 24 | contested |
| sales-enablement-and-content | Highspot | 32% | 22 | contested |
| sales-engagement | Salesloft | 48% | 27 | clear leader |
| sales-intelligence-and-contact-data | Apollo.io | 86% | 21 | clear leader |
| search-and-social-advertising-platforms | Optmyzr | 24% | 25 | contested |
| seo-content-optimization | Semrush | 30% | 30 | contested |
| social-media-management | Sprout Social | 32% | 22 | contested |
| tag-management | Google Tag Manager | 100% | 21 | consensus |
| territory-and-quota-planning | CaptivateIQ | 30% | 27 | contested |
| video-advertising | StackAdapt | 32% | 22 | contested |
| video-marketing-and-hosting | Wistia | 71% | 24 | clear leader |
| webinar-virtual-events | Goldcast | 41% | 27 | clear leader |
| workflow-automation-and-ipaas | Workato | 61% | 23 | clear leader |

**account-based-marketing-platforms**: AdRoll ABM 52%, 6sense 15%, HubSpot ABM 11%, Apollo.io 7%, Demandbase 7%

**affiliate-and-partner-management**: PartnerStack 55%, GoAffPro 23%, UpPromote 9%, Amazon Associates 5%, Rewardful 5%

**ai-sdr-agents**: AiSDR 19%, Artisan 19%, Apollo.io 12%, Jeeva 8%, 11x 4%

**ai-visibility-tracking**: Otterly 25%, Peec AI 25%, Profound 14%, Scrunch 11%, AthenaHQ 4%

**attribution-mmm**: Dreamdata 30%, HockeyStack 19%, Google Analytics 4 15%, Google Meridian 15%, CaliberMind 11%

**b2b-intent-data**: Apollo.io 25%, G2 Buyer Intent 25%, Bombora 17%, 6sense 8%, Warmly 8%

**billing-and-subscription-management**: Chargebee 57%, Maxio 17%, Stripe Billing 17%, Paddle 4%, Zoho Billing 4%

**channel-partner-and-local-marketing**: Impartner 18%, PartnerStack 14%, Unifyr 14%, Kiflo 9%, ZINFI 9%

**chatbots-and-conversational-ai-for-support**: Intercom 42%, Fin AI Agent 16%, tawk.to 16%, Tidio 11%, Helply 5%

**community-platforms**: Discourse 26%, Gainsight Customer Communities 22%, Higher Logic Vanilla 22%, Bettermode 19%, Gainsight 7%

**consent-and-privacy-management**: Osano 30%, CookieYes 26%, Cookiebot 17%, Usercentrics 13%, Enzuzo 9%

**content-marketing-platforms**: HubSpot Content Hub 40%, StoryChief 15%, Buffer 10%, CoSchedule 10%, HubSpot Marketing Hub 10%

**contract-lifecycle-management-and-e-signature**: Ironclad 27%, Juro 19%, PandaDoc 19%, Zoho Contracts 15%, Concord 8%

**conversation-intelligence**: Gong 59%, Avoma 18%, Fireflies.ai 18%, Fathom 5%

**cpq**: DealHub 54%, Zoho CRM 12%, HubSpot Commerce Hub 8%, Bitrix24 4%, Nue 4%

**crm**: HubSpot CRM 45%, HubSpot Sales Hub 23%, Bigin by Zoho 14%, Salesforce Sales Cloud 9%, Zoho CRM 9%

**crm-data-quality-and-deduplication**: Insycle 59%, Dedupely 9%, DemandTools 9%, Cleanlist 5%, Cloudingo 5%

**customer-data-platforms**: Hightouch 42%, Segment 25%, Census 17%, RudderStack 12%, Tracardi 4%

**customer-education-and-lms**: Skilljar 55%, TalentLMS 23%, Gainsight Customer Education 5%, LearnUpon 5%, LearnWorlds 5%

**customer-feedback-and-surveys**: Survicate 27%, Tally 15%, Google Forms 12%, Refiner 12%, CustomerGauge 8%

**customer-intelligence-and-data-science**: Amplitude 24%, Mixpanel 16%, PostHog 16%, ChurnZero 12%, Google Analytics 4 8%

**customer-success-platforms**: ChurnZero 48%, Vitally 19%, Custify 10%, HubSpot Service Hub 10%, Totango 6%

**customer-support-helpdesk**: Zendesk 43%, Freshdesk 21%, Zoho Desk 21%, Pylon 11%, Jira Service Management 4%

**dashboards-and-data-visualization**: Microsoft Power BI 56%, Sigma 20%, Looker Studio 12%, Looker 4%, Metabase 4%

**data-enrichment**: Apollo.io 65%, Clay 25%, Cognism 5%, HubSpot Breeze Intelligence 5%

**data-management-platforms**: Hightouch 26%, Segment 15%, Demandbase 11%, RudderStack 7%, 6sense 4%

**data-warehouse-reverse-etl**: Hightouch 40%, BigQuery 26%, Snowflake 23%, Census 9%, RudderStack 2%

**digital-adoption-and-onboarding**: Userpilot 44%, Appcues 24%, Pendo 8%, Product Fruits 8%, UserGuiding 8%

**digital-asset-management**: Canto 28%, Filecamp 24%, Bynder 20%, Brandfolder 16%, Daminion 4%

**digital-sales-rooms**: Dock 38%, Trumpet 23%, Aligned 19%, Flowla 12%, DealHub 4%

**ecommerce-marketing**: HubSpot Marketing Hub 60%, Omnisend 25%, Klaviyo 5%, Wix 5%, WooCommerce 5%

**ecommerce-platforms**: Square Online 24%, Stripe Billing 24%, Paddle 19%, BigCommerce B2B Edition 10%, Chargebee 10%

**email-marketing**: HubSpot Marketing Hub 67%, Brevo 11%, Sender 11%, MailerLite 6%, Zoho Campaigns 6%

**email-verification**: Bouncer 33%, ZeroBounce 29%, Kickbox 8%, MillionVerifier 8%, NeverBounce 8%

**experimentation-and-personalization**: VWO 42%, AB Tasty 8%, Convert 8%, GrowthBook 8%, Mutiny 8%

**identity-resolution**: Segment 23%, Hightouch Identity Resolution 14%, HubSpot Breeze Intelligence 14%, RudderStack 9%, Splink 9%

**in-app-messaging-and-customer-communications**: Intercom 22%, Appcues 17%, Firebase In-App Messaging 13%, OneSignal 13%, Customer.io 9%

**influencer-platforms**: Favikon 39%, Collabstr 17%, Shopify Collabs 13%, Afluencer 9%, Heepsy 4%

**knowledge-base-and-self-service**: Document360 35%, Confluence 13%, Zendesk 13%, Guru 9%, Notion 9%

**landing-pages-and-interactive-content**: Unbounce 30%, Instapage 15%, Outgrow 15%, Carrd 10%, Webflow 10%

**lead-routing-and-management**: LeanData 44%, Zoho CRM 16%, Chili Piper 12%, HubSpot CRM 8%, LeadAngel 8%

**loyalty-advocacy-and-referrals**: Influitive 25%, Smile.io 25%, SlapFive 12%, Cello 8%, CustomerGauge 4%

**marketing-automation**: HubSpot Marketing Hub 64%, Brevo 23%, ActiveCampaign 9%, MailerLite 5%

**marketing-cms**: Webflow 44%, HubSpot Content Hub 22%, WordPress 22%, Storyblok 7%, Contentful 4%

**meeting-scheduling**: Calendly 35%, Chili Piper 26%, HubSpot Meetings 17%, Cal.com 9%, RevenueHero 9%

**mobile-apps**: Customer.io 33%, Braze 17%, Firebase 17%, OneSignal 12%, Iterable 8%

**mobile-marketing-and-push**: Customer.io 48%, OneSignal 16%, Braze 12%, Iterable 12%, Pushwoosh 8%

**native-and-content-advertising**: StackAdapt 32%, MGID 23%, LinkedIn Sponsored Content 14%, NetLine 9%, LinkedIn Campaign Manager 5%

**partner-relationship-management**: PartnerStack 27%, Channeltivity 18%, Kiflo 14%, PartnerPortal.io 14%, Channelscaler 9%

**pr-and-media-monitoring**: Muck Rack 30%, Semrush AI PR Toolkit 27%, Awario 13%, Brand24 7%, Meltwater 7%

**print**: Postalytics 35%, Sendoso 22%, PFL 13%, Reachdesk 13%, Click2Mail 4%

**product-analytics**: Amplitude 38%, Mixpanel 34%, PostHog 24%, Pendo 3%

**programmatic-and-display-advertising**: StackAdapt 58%, Meta Ads 8%, AdRoll 4%, AdRoll ABM 4%, Basis 4%

**proposal-software**: PandaDoc 65%, Better Proposals 17%, DealHub 9%, Agiled 4%, GetAccept 4%

**referral-and-partner-programs**: PartnerStack 30%, Referral Rock 22%, GoAffPro 9%, ReferralCandy 9%, Rewardful 9%

**retail-proximity-and-iot-marketing**: GroundTruth 21%, Uniqode 21%, Demandbase 11%, Propensity 11%, AdRoll ABM 5%

**revenue-intelligence-and-forecasting**: Clari Copilot 23%, BoostUp 13%, Gong 13%, Avoma 10%, Clari Forecast 7%

**review-and-reputation-management**: G2 Buyer Intent 18%, Reviewflowz 18%, Brand24 11%, G2 Marketing Solutions 7%, HiFiveStar 7%

**sales-coaching-and-training**: MindTickle 27%, SalesHood 17%, Gong 13%, Fathom 10%, HubSpot Academy 7%

**sales-commissions-and-incentive-compensation**: CaptivateIQ 41%, Everstage 19%, Sales Cookie 11%, QuotaPath 7%, Carvd 4%

**sales-dialers-and-calling**: Nooks 25%, JustCall 21%, CloudTalk 17%, Orum 12%, Apollo.io 4%

**sales-enablement-and-content**: Highspot 32%, HubSpot Sales Hub 23%, Showpad 23%, SalesHood 9%, MindTickle 5%

**sales-engagement**: Salesloft 48%, Apollo.io 26%, Outreach 19%, Amplemarket 4%, Klenty 4%

**sales-intelligence-and-contact-data**: Apollo.io 86%, ZoomInfo 10%, Cognism 5%

**search-and-social-advertising-platforms**: Optmyzr 24%, Metadata.io 20%, Adzooma 12%, Skai 12%, HubSpot Marketing Hub 8%

**seo-content-optimization**: Semrush 30%, Clearscope 17%, SE Ranking 10%, Conductor 7%, Surfer SEO 7%

**social-media-management**: Oktopost 32%, Sprout Social 32%, Buffer 27%, Hootsuite 5%, Metricool 5%

**tag-management**: Google Tag Manager 100%

**territory-and-quota-planning**: CaptivateIQ 30%, Fullcast 22%, Maptive 7%, Zoho CRM 7%, Apptivo 4%

**video-advertising**: StackAdapt 32%, LinkedIn Video Ads 23%, Meta Ads 23%, YouTube Ads 18%, LinkedIn Campaign Manager 5%

**video-marketing-and-hosting**: Wistia 71%, YouTube 17%, Vidyard 8%, Vimeo 4%

**webinar-virtual-events**: Goldcast 41%, Livestorm 15%, Zoho Webinar 15%, Demio 7%, ON24 7%

**workflow-automation-and-ipaas**: Workato 61%, Make 17%, Boomi 4%, Celigo 4%, Pabbly Connect 4%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **account-based-marketing-platforms**: 6sense (6 models, 3 hard; 12 of 31 labels negative), Demandbase (6 models, 3 hard; 14 of 33 labels negative), Terminus (5 models, 1 hard; 8 of 18 labels negative), HubSpot ABM (5 models; 5 of 22 labels negative)
- **affiliate-and-partner-management**: impact.com (5 models, 1 hard; 7 of 25 labels negative), ClickBank (4 models; 5 of 11 labels negative), ShareASale (3 models, 3 hard; 3 of 11 labels negative), JVZoo (3 models; 3 of 4 labels negative)
- **ai-sdr-agents**: 11x (6 models, 3 hard; 14 of 20 labels negative), Artisan (5 models, 2 hard; 7 of 19 labels negative), Air.ai (3 models, 3 hard; 3 of 3 labels negative), AiSDR (1 model; 2 of 21 labels negative)
- **ai-visibility-tracking**: Profound (4 models, 1 hard; 8 of 29 labels negative), Otterly (4 models; 4 of 24 labels negative), Ahrefs Brand Radar (3 models; 4 of 16 labels negative), Peec AI (3 models; 3 of 26 labels negative)
- **attribution-mmm**: Google Analytics 4 (4 models, 1 hard; 6 of 14 labels negative), Adobe Marketo Measure (4 models; 8 of 14 labels negative), Google Meridian (4 models; 4 of 21 labels negative), Meta Robyn (4 models; 6 of 16 labels negative)
- **b2b-intent-data**: 6sense (6 models, 2 hard; 12 of 32 labels negative), Demandbase (6 models, 2 hard; 9 of 28 labels negative), Bombora (5 models, 1 hard; 6 of 34 labels negative), ZoomInfo (4 models, 1 hard; 8 of 22 labels negative)
- **billing-and-subscription-management**: Zuora (5 models, 2 hard; 15 of 25 labels negative), Paddle (5 models, 1 hard; 6 of 22 labels negative), Stripe Billing (5 models; 7 of 33 labels negative), Chargebee (4 models; 4 of 32 labels negative)
- **channel-partner-and-local-marketing**: Impartner (5 models, 1 hard; 8 of 29 labels negative), Unifyr (4 models, 1 hard; 6 of 30 labels negative), Mindmatrix (4 models; 5 of 24 labels negative), ZINFI (3 models; 3 of 20 labels negative)
- **chatbots-and-conversational-ai-for-support**: Intercom (5 models; 5 of 24 labels negative), Zendesk AI Agents (3 models; 3 of 10 labels negative), Ada (2 models; 4 of 18 labels negative), Chatbase (2 models; 2 of 4 labels negative)
- **community-platforms**: Slack (5 models, 4 hard; 8 of 8 labels negative), Facebook Groups (4 models, 4 hard; 5 of 6 labels negative), Circle (4 models, 3 hard; 8 of 26 labels negative), Discord (4 models, 3 hard; 6 of 9 labels negative)
- **consent-and-privacy-management**: OneTrust (6 models, 1 hard; 16 of 27 labels negative), Cookiebot (4 models; 4 of 31 labels negative), Usercentrics (3 models; 3 of 25 labels negative), CookieYes (2 models, 1 hard; 2 of 15 labels negative)
- **content-marketing-platforms**: Contently (3 models; 4 of 14 labels negative), Jasper (3 models; 3 of 6 labels negative), Medium (3 models; 3 of 3 labels negative), Optimizely CMP (3 models; 4 of 9 labels negative)
- **contract-lifecycle-management-and-e-signature**: Icertis (6 models, 2 hard; 11 of 18 labels negative), DocuSign CLM (6 models; 9 of 18 labels negative), Conga CLM (5 models, 1 hard; 7 of 14 labels negative), Ironclad (5 models; 5 of 28 labels negative)
- **conversation-intelligence**: Otter.ai (6 models, 4 hard; 11 of 13 labels negative), Gong (5 models, 3 hard; 5 of 32 labels negative), Fireflies.ai (5 models, 2 hard; 8 of 24 labels negative), Fathom (5 models; 6 of 16 labels negative)
- **cpq**: Salesforce CPQ (5 models, 9 hard; 17 of 24 labels negative), Oracle CPQ (5 models, 3 hard; 7 of 16 labels negative), HubSpot Commerce Hub (5 models, 1 hard; 8 of 22 labels negative), PandaDoc (4 models, 2 hard; 6 of 21 labels negative)
- **crm**: Salesforce Sales Cloud (6 models; 6 of 28 labels negative), HubSpot CRM (4 models; 4 of 27 labels negative), Zoho CRM (4 models; 4 of 25 labels negative), Keap (3 models; 3 of 3 labels negative)
- **crm-data-quality-and-deduplication**: DemandTools (3 models, 1 hard; 5 of 24 labels negative), Cloudingo (3 models; 4 of 24 labels negative), Informatica Data Quality (3 models; 3 of 3 labels negative), Salesforce Data.com (2 models, 2 hard; 2 of 2 labels negative)
- **customer-data-platforms**: Segment (6 models; 9 of 33 labels negative), Adobe Real-Time CDP (5 models, 2 hard; 9 of 16 labels negative), Salesforce Data Cloud (4 models, 1 hard; 6 of 16 labels negative), mParticle (3 models; 3 of 11 labels negative)
- **customer-education-and-lms**: Skilljar (6 models, 1 hard; 8 of 32 labels negative), Docebo (5 models; 9 of 25 labels negative), Thought Industries (5 models; 5 of 24 labels negative), Gainsight Customer Education (4 models, 1 hard; 5 of 18 labels negative)
- **customer-feedback-and-surveys**: SurveyMonkey (6 models, 2 hard; 13 of 27 labels negative), Typeform (6 models, 1 hard; 10 of 21 labels negative), Qualtrics (5 models, 3 hard; 10 of 22 labels negative), Google Forms (5 models, 2 hard; 6 of 16 labels negative)
- **customer-intelligence-and-data-science**: Google Analytics 4 (6 models, 2 hard; 6 of 15 labels negative), Fullstory (3 models, 1 hard; 3 of 8 labels negative), Gainsight (3 models; 3 of 6 labels negative), Heap (3 models; 3 of 12 labels negative)
- **customer-success-platforms**: Gainsight (6 models, 3 hard; 18 of 32 labels negative), Totango (5 models, 1 hard; 8 of 23 labels negative), Catalyst (3 models, 1 hard; 3 of 12 labels negative), Planhat (3 models; 3 of 26 labels negative)
- **customer-support-helpdesk**: Salesforce Service Cloud (6 models; 9 of 20 labels negative), Zendesk (6 models; 8 of 30 labels negative), Intercom (4 models; 5 of 27 labels negative), Kayako (2 models, 1 hard; 2 of 2 labels negative)
- **dashboards-and-data-visualization**: Tableau (5 models, 2 hard; 7 of 29 labels negative), Microsoft Power BI (5 models; 5 of 34 labels negative), Domo (4 models, 1 hard; 4 of 7 labels negative), IBM Cognos (3 models, 3 hard; 3 of 3 labels negative)
- **data-enrichment**: ZoomInfo (6 models, 4 hard; 14 of 27 labels negative), Apollo.io (5 models; 6 of 33 labels negative), Seamless.AI (4 models, 3 hard; 4 of 5 labels negative), Lusha (4 models, 1 hard; 5 of 21 labels negative)
- **data-management-platforms**: Oracle BlueKai (5 models, 8 hard; 9 of 13 labels negative), Salesforce Audience Studio (5 models, 8 hard; 9 of 11 labels negative), Adobe Audience Manager (5 models, 1 hard; 9 of 16 labels negative), Lotame (2 models, 1 hard; 2 of 9 labels negative)
- **data-warehouse-reverse-etl**: Fivetran (5 models, 1 hard; 7 of 27 labels negative), Census (5 models; 5 of 34 labels negative), Amazon Redshift (4 models, 1 hard; 7 of 18 labels negative), Snowflake (4 models, 1 hard; 6 of 32 labels negative)
- **digital-adoption-and-onboarding**: WalkMe (6 models, 6 hard; 17 of 27 labels negative), Whatfix (6 models, 3 hard; 10 of 27 labels negative), Pendo (6 models, 1 hard; 11 of 31 labels negative), Appcues (3 models, 1 hard; 4 of 27 labels negative)
- **digital-asset-management**: Adobe Experience Manager Assets (4 models; 7 of 12 labels negative), Brandfolder (3 models, 1 hard; 4 of 23 labels negative), Bynder (3 models, 1 hard; 6 of 24 labels negative), Canto (3 models; 3 of 25 labels negative)
- **digital-sales-rooms**: Seismic (6 models, 6 hard; 14 of 20 labels negative), Dock (6 models, 1 hard; 7 of 32 labels negative), Highspot (5 models, 5 hard; 11 of 14 labels negative), Trumpet (5 models; 5 of 29 labels negative)
- **ecommerce-marketing**: Mailchimp (6 models; 8 of 13 labels negative), Attentive (4 models; 4 of 8 labels negative), HubSpot Marketing Hub (4 models; 4 of 18 labels negative), Klaviyo (4 models; 7 of 26 labels negative)
- **ecommerce-platforms**: Shopify (5 models, 1 hard; 9 of 30 labels negative), Adobe Commerce (4 models, 1 hard; 9 of 18 labels negative), Amazon (4 models; 4 of 4 labels negative), WooCommerce (4 models; 4 of 15 labels negative)
- **email-marketing**: Mailchimp (6 models, 3 hard; 10 of 20 labels negative), Constant Contact (5 models, 1 hard; 5 of 9 labels negative), HubSpot Marketing Hub (4 models, 1 hard; 6 of 26 labels negative), Brevo (3 models, 1 hard; 4 of 18 labels negative)
- **email-verification**: ZeroBounce (5 models; 5 of 29 labels negative), Verifications.io (3 models, 3 hard; 3 of 3 labels negative), NeverBounce (3 models; 3 of 22 labels negative), MillionVerifier (2 models, 1 hard; 3 of 13 labels negative)
- **experimentation-and-personalization**: Optimizely CMS (6 models, 1 hard; 13 of 24 labels negative), Google Optimize (5 models, 6 hard; 7 of 10 labels negative), AB Tasty (4 models; 6 of 22 labels negative), Adobe Target (4 models; 6 of 15 labels negative)
- **identity-resolution**: LiveRamp (5 models, 1 hard; 8 of 19 labels negative), Outlogic (4 models, 1 hard; 4 of 4 labels negative), Amperity (3 models, 1 hard; 4 of 13 labels negative), Gravy Analytics / Venntel (3 models, 1 hard; 3 of 3 labels negative)
- **in-app-messaging-and-customer-communications**: Braze (4 models, 3 hard; 8 of 18 labels negative), Intercom (4 models, 1 hard; 7 of 28 labels negative), Iterable (2 models, 2 hard; 4 of 7 labels negative), Layer (2 models, 2 hard; 2 of 2 labels negative)
- **influencer-platforms**: GRIN (6 models, 5 hard; 9 of 17 labels negative), Upfluence (5 models, 2 hard; 7 of 16 labels negative), CreatorIQ (4 models, 4 hard; 7 of 21 labels negative), Traackr (4 models, 2 hard; 8 of 18 labels negative)
- **knowledge-base-and-self-service**: Confluence (5 models, 1 hard; 6 of 24 labels negative), Notion (4 models, 1 hard; 6 of 21 labels negative), SharePoint (2 models, 1 hard; 3 of 5 labels negative), GitBook (2 models; 2 of 10 labels negative)
- **landing-pages-and-interactive-content**: Instapage (3 models; 3 of 19 labels negative), ClickFunnels (2 models; 2 of 4 labels negative), Leadpages (2 models; 2 of 8 labels negative), Unbounce (2 models; 2 of 20 labels negative)
- **lead-routing-and-management**: LeanData (5 models, 1 hard; 7 of 29 labels negative), HubSpot Sales Hub (5 models; 7 of 19 labels negative), Salesforce Lead Assignment Rules (5 models; 7 of 13 labels negative), Chili Piper (4 models; 5 of 25 labels negative)
- **loyalty-advocacy-and-referrals**: ReferralCandy (4 models, 1 hard; 6 of 14 labels negative), LoyaltyLion (3 models, 1 hard; 3 of 11 labels negative), Influitive (3 models; 4 of 18 labels negative), Smile.io (3 models; 3 of 16 labels negative)
- **marketing-automation**: Adobe Marketo Engage (6 models, 3 hard; 11 of 29 labels negative), HubSpot Marketing Hub (6 models, 1 hard; 9 of 32 labels negative), Salesforce Marketing Cloud (5 models, 3 hard; 6 of 13 labels negative), Salesforce Marketing Cloud Account Engagement (5 models, 2 hard; 6 of 21 labels negative)
- **marketing-cms**: Wix (6 models; 6 of 15 labels negative), WordPress (6 models; 9 of 37 labels negative), Drupal (5 models, 4 hard; 7 of 11 labels negative), Contentful (5 models, 1 hard; 9 of 26 labels negative)
- **meeting-scheduling**: Doodle (3 models, 1 hard; 3 of 10 labels negative), Otter.ai (3 models, 1 hard; 3 of 3 labels negative), Cal.com (3 models; 3 of 19 labels negative), Calendly (3 models; 5 of 35 labels negative)
- **mobile-apps**: Braze (5 models, 1 hard; 9 of 25 labels negative), Gravy Analytics / Venntel (2 models, 2 hard; 2 of 2 labels negative), InMarket (2 models, 2 hard; 2 of 2 labels negative), Mobilewalla (2 models, 2 hard; 2 of 2 labels negative)
- **mobile-marketing-and-push**: Pushwoosh (5 models, 2 hard; 5 of 10 labels negative), Braze (5 models, 1 hard; 8 of 24 labels negative), Firebase Cloud Messaging (4 models, 1 hard; 6 of 12 labels negative), Twilio Programmable Messaging (4 models; 5 of 21 labels negative)
- **native-and-content-advertising**: Taboola (6 models, 1 hard; 13 of 27 labels negative), Revcontent (6 models; 9 of 16 labels negative), Teads (5 models, 1 hard; 13 of 35 labels negative), MGID (5 models; 5 of 17 labels negative)
- **partner-relationship-management**: Impartner (6 models, 1 hard; 10 of 28 labels negative), Salesforce PRM (5 models, 2 hard; 8 of 21 labels negative), PartnerStack (5 models, 1 hard; 7 of 30 labels negative), ZINFI (4 models, 1 hard; 4 of 13 labels negative)
- **pr-and-media-monitoring**: Meltwater (5 models, 2 hard; 9 of 29 labels negative), Google Alerts (4 models, 2 hard; 4 of 9 labels negative), Muck Rack (4 models, 2 hard; 4 of 28 labels negative), CisionOne (4 models, 1 hard; 4 of 11 labels negative)
- **print**: Sendoso (5 models; 6 of 26 labels negative), Lob (4 models; 6 of 33 labels negative), Postal (3 models, 2 hard; 4 of 17 labels negative), PostGrid (3 models; 5 of 26 labels negative)
- **product-analytics**: Google Analytics 4 (6 models, 4 hard; 9 of 16 labels negative), Heap (5 models, 1 hard; 6 of 22 labels negative), Amplitude (5 models; 8 of 35 labels negative), PostHog (4 models, 1 hard; 4 of 34 labels negative)
- **programmatic-and-display-advertising**: The Trade Desk (6 models, 1 hard; 15 of 26 labels negative), DV360 (4 models, 1 hard; 6 of 10 labels negative), Amazon DSP (3 models; 3 of 11 labels negative), Google Display & Video 360 (3 models; 3 of 11 labels negative)
- **proposal-software**: Proposify (4 models; 4 of 28 labels negative), PandaDoc (3 models; 3 of 32 labels negative), Bidsketch (2 models; 2 of 2 labels negative), Better Proposals (1 model; 1 of 16 labels negative)
- **referral-and-partner-programs**: ReferralCandy (5 models, 1 hard; 7 of 16 labels negative), Friendbuy (3 models, 1 hard; 3 of 9 labels negative), PartnerStack (2 models, 1 hard; 2 of 14 labels negative), Ambassador (2 models; 2 of 2 labels negative)
- **retail-proximity-and-iot-marketing**: Google Nearby Notifications (4 models, 4 hard; 4 of 4 labels negative), Mobilewalla (4 models, 3 hard; 4 of 4 labels negative), Outlogic (4 models, 3 hard; 4 of 4 labels negative), Estimote (4 models; 5 of 10 labels negative)
- **revenue-intelligence-and-forecasting**: Clari Copilot (6 models, 1 hard; 11 of 30 labels negative), Gong (5 models, 1 hard; 8 of 29 labels negative), Salesloft (4 models; 4 of 15 labels negative), Chorus by ZoomInfo (3 models, 1 hard; 4 of 8 labels negative)
- **review-and-reputation-management**: Birdeye (5 models, 4 hard; 12 of 28 labels negative), Podium (4 models, 6 hard; 10 of 20 labels negative), Trustpilot (4 models; 5 of 16 labels negative), Yext (3 models, 2 hard; 3 of 10 labels negative)
- **sales-coaching-and-training**: Gong (6 models, 1 hard; 8 of 26 labels negative), Allego (3 models, 1 hard; 4 of 17 labels negative), Highspot (3 models, 1 hard; 6 of 23 labels negative), MindTickle (3 models, 1 hard; 3 of 29 labels negative)
- **sales-commissions-and-incentive-compensation**: CaptivateIQ (6 models, 2 hard; 7 of 30 labels negative), Xactly (5 models, 4 hard; 8 of 17 labels negative), Salesforce Spiff (5 models, 1 hard; 10 of 28 labels negative), Varicent (4 models, 1 hard; 5 of 14 labels negative)
- **sales-dialers-and-calling**: Kixie (4 models; 4 of 14 labels negative), Aircall (3 models; 3 of 19 labels negative), Orum (3 models; 3 of 22 labels negative), Mojo Dialer (2 models, 1 hard; 2 of 2 labels negative)
- **sales-enablement-and-content**: Highspot (6 models, 3 hard; 14 of 33 labels negative), Seismic (6 models, 3 hard; 19 of 30 labels negative), Showpad (6 models, 1 hard; 8 of 26 labels negative), Bigtincan (5 models, 1 hard; 6 of 12 labels negative)
- **sales-engagement**: Outreach (6 models, 3 hard; 12 of 32 labels negative), Salesloft (6 models, 2 hard; 10 of 33 labels negative), Apollo.io (5 models; 5 of 33 labels negative), Groove (3 models, 2 hard; 3 of 10 labels negative)
- **sales-intelligence-and-contact-data**: ZoomInfo (6 models, 2 hard; 9 of 31 labels negative), Seamless.AI (5 models, 3 hard; 7 of 11 labels negative), Apollo.io (5 models; 5 of 35 labels negative), Lusha (4 models, 2 hard; 4 of 23 labels negative)
- **search-and-social-advertising-platforms**: Marin Software (6 models, 2 hard; 10 of 18 labels negative), Skai (6 models, 1 hard; 10 of 24 labels negative), AdEspresso (4 models, 1 hard; 6 of 8 labels negative), WordStream (3 models, 2 hard; 3 of 7 labels negative)
- **seo-content-optimization**: MarketMuse (4 models; 5 of 19 labels negative), Semrush (4 models; 6 of 28 labels negative), Surfer SEO (4 models; 5 of 26 labels negative), Ahrefs (3 models; 4 of 22 labels negative)
- **social-media-management**: Hootsuite (6 models, 3 hard; 10 of 28 labels negative), Buffer (4 models, 1 hard; 4 of 19 labels negative), Sprout Social (4 models, 1 hard; 6 of 30 labels negative), Sprinklr (3 models, 1 hard; 5 of 12 labels negative)
- **tag-management**: Adobe Experience Platform Tags (6 models, 3 hard; 13 of 32 labels negative), Tealium iQ (5 models, 2 hard; 7 of 23 labels negative), Google Tag Manager (5 models, 1 hard; 8 of 45 labels negative), Adobe Dynamic Tag Management (4 models, 4 hard; 4 of 4 labels negative)
- **territory-and-quota-planning**: Anaplan (5 models, 1 hard; 11 of 21 labels negative), Varicent (4 models; 9 of 22 labels negative), Xactly (4 models; 6 of 22 labels negative), CaptivateIQ (3 models; 5 of 17 labels negative)
- **video-advertising**: TikTok Ads (5 models; 7 of 16 labels negative), The Trade Desk (4 models, 1 hard; 6 of 12 labels negative), Google Video Partners (3 models, 1 hard; 3 of 3 labels negative), LinkedIn Campaign Manager (3 models, 1 hard; 3 of 8 labels negative)
- **video-marketing-and-hosting**: YouTube (6 models, 3 hard; 10 of 26 labels negative), Brightcove (5 models, 1 hard; 10 of 18 labels negative), Vimeo (5 models; 7 of 33 labels negative), Vidyard (3 models; 4 of 29 labels negative)
- **webinar-virtual-events**: Zoom Webinars (6 models, 1 hard; 10 of 35 labels negative), GoTo Webinar (5 models, 1 hard; 5 of 15 labels negative), ON24 (5 models; 11 of 26 labels negative), Microsoft Teams (4 models, 3 hard; 5 of 15 labels negative)
- **workflow-automation-and-ipaas**: Zapier (6 models; 14 of 31 labels negative), MuleSoft (5 models, 1 hard; 12 of 17 labels negative), Boomi (5 models; 7 of 21 labels negative), n8n (4 models, 1 hard; 4 of 27 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| account-based-marketing-platforms | AdRoll ABM | 52% | 15% | 33 | endorsed leader |
| account-based-marketing-platforms | 6sense | 15% | 39% | 31 | criticized challenger |
| account-based-marketing-platforms | HubSpot ABM | 11% | 23% | 22 | accepted challenger |
| account-based-marketing-platforms | Demandbase | 7% | 42% | 33 | criticized challenger |
| account-based-marketing-platforms | Terminus | 0% | 44% | 18 | criticized challenger |
| affiliate-and-partner-management | PartnerStack | 55% | 9% | 23 | endorsed leader |
| affiliate-and-partner-management | Rewardful | 5% | 0% | 20 | accepted challenger |
| affiliate-and-partner-management | impact.com | 5% | 28% | 25 | criticized challenger |
| affiliate-and-partner-management | Awin | 0% | 0% | 10 | accepted challenger |
| affiliate-and-partner-management | Everflow | 0% | 0% | 10 | accepted challenger |
| affiliate-and-partner-management | FirstPromoter | 0% | 9% | 11 | accepted challenger |
| affiliate-and-partner-management | ShareASale | 0% | 27% | 11 | criticized challenger |
| affiliate-and-partner-management | ClickBank | 0% | 45% | 11 | criticized challenger |
| ai-sdr-agents | AiSDR | 19% | 10% | 21 | accepted challenger |
| ai-sdr-agents | Artisan | 19% | 37% | 19 | criticized challenger |
| ai-sdr-agents | Apollo.io | 12% | 8% | 12 | accepted challenger |
| ai-sdr-agents | Regie.ai | 4% | 0% | 13 | accepted challenger |
| ai-sdr-agents | Qualified | 4% | 8% | 12 | accepted challenger |
| ai-sdr-agents | Clay | 4% | 10% | 10 | accepted challenger |
| ai-sdr-agents | 11x | 4% | 70% | 20 | criticized challenger |
| ai-visibility-tracking | Peec AI | 25% | 12% | 26 | accepted challenger |
| ai-visibility-tracking | Otterly | 25% | 17% | 24 | accepted challenger |
| ai-visibility-tracking | Profound | 14% | 28% | 29 | criticized challenger |
| ai-visibility-tracking | Scrunch | 11% | 7% | 15 | accepted challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 4% | 14% | 21 | accepted challenger |
| ai-visibility-tracking | HubSpot AEO Grader | 4% | 18% | 11 | accepted challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 0% | 25% | 16 | criticized challenger |
| attribution-mmm | Dreamdata | 30% | 0% | 22 | accepted challenger |
| attribution-mmm | HockeyStack | 19% | 0% | 17 | accepted challenger |
| attribution-mmm | Google Meridian | 15% | 19% | 21 | accepted challenger |
| attribution-mmm | Google Analytics 4 | 15% | 43% | 14 | criticized challenger |
| attribution-mmm | Triple Whale | 4% | 27% | 15 | criticized challenger |
| attribution-mmm | Meta Robyn | 4% | 38% | 16 | criticized challenger |
| attribution-mmm | Measured | 0% | 7% | 14 | accepted challenger |
| attribution-mmm | Recast | 0% | 17% | 12 | accepted challenger |
| attribution-mmm | Rockerbox | 0% | 21% | 14 | accepted challenger |
| attribution-mmm | Northbeam | 0% | 36% | 14 | criticized challenger |
| attribution-mmm | Adobe Marketo Measure | 0% | 57% | 14 | criticized challenger |
| b2b-intent-data | G2 Buyer Intent | 25% | 8% | 25 | accepted challenger |
| b2b-intent-data | Apollo.io | 25% | 30% | 10 | criticized challenger |
| b2b-intent-data | Bombora | 17% | 18% | 34 | accepted challenger |
| b2b-intent-data | 6sense | 8% | 38% | 32 | criticized challenger |
| b2b-intent-data | Cognism | 4% | 7% | 14 | accepted challenger |
| b2b-intent-data | ZoomInfo | 4% | 36% | 22 | criticized challenger |
| b2b-intent-data | Dealfront | 0% | 0% | 14 | accepted challenger |
| b2b-intent-data | TrustRadius | 0% | 0% | 12 | accepted challenger |
| b2b-intent-data | Demandbase | 0% | 32% | 28 | criticized challenger |
| billing-and-subscription-management | Chargebee | 57% | 12% | 32 | endorsed leader |
| billing-and-subscription-management | Maxio | 17% | 14% | 21 | accepted challenger |
| billing-and-subscription-management | Stripe Billing | 17% | 21% | 33 | accepted challenger |
| billing-and-subscription-management | Paddle | 4% | 27% | 22 | criticized challenger |
| billing-and-subscription-management | Orb | 0% | 0% | 10 | accepted challenger |
| billing-and-subscription-management | Metronome | 0% | 8% | 13 | accepted challenger |
| billing-and-subscription-management | Recurly | 0% | 33% | 21 | criticized challenger |
| billing-and-subscription-management | Zuora | 0% | 60% | 25 | criticized challenger |
| channel-partner-and-local-marketing | Impartner | 18% | 28% | 29 | criticized challenger |
| channel-partner-and-local-marketing | Unifyr | 14% | 20% | 30 | accepted challenger |
| channel-partner-and-local-marketing | ZINFI | 9% | 15% | 20 | accepted challenger |
| channel-partner-and-local-marketing | StructuredWeb | 5% | 0% | 12 | accepted challenger |
| channel-partner-and-local-marketing | Ansira | 5% | 21% | 14 | accepted challenger |
| channel-partner-and-local-marketing | SproutLoud | 0% | 10% | 10 | accepted challenger |
| channel-partner-and-local-marketing | Mindmatrix | 0% | 21% | 24 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Intercom | 42% | 21% | 24 | endorsed leader |
| chatbots-and-conversational-ai-for-support | Zendesk | 5% | 0% | 11 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Ada | 0% | 22% | 18 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk AI Agents | 0% | 30% | 10 | criticized challenger |
| community-platforms | Discourse | 26% | 7% | 30 | accepted challenger |
| community-platforms | Higher Logic Vanilla | 22% | 9% | 23 | accepted challenger |
| community-platforms | Gainsight Customer Communities | 22% | 11% | 19 | accepted challenger |
| community-platforms | Bettermode | 19% | 10% | 30 | accepted challenger |
| community-platforms | Circle | 0% | 31% | 26 | criticized challenger |
| community-platforms | Salesforce Experience Cloud | 0% | 44% | 18 | criticized challenger |
| community-platforms | Khoros | 0% | 58% | 12 | criticized challenger |
| consent-and-privacy-management | Osano | 30% | 9% | 23 | endorsed leader |
| consent-and-privacy-management | CookieYes | 26% | 13% | 15 | accepted challenger |
| consent-and-privacy-management | Cookiebot | 17% | 13% | 31 | accepted challenger |
| consent-and-privacy-management | Usercentrics | 13% | 12% | 25 | accepted challenger |
| consent-and-privacy-management | Didomi | 0% | 0% | 18 | accepted challenger |
| consent-and-privacy-management | iubenda | 0% | 0% | 11 | accepted challenger |
| consent-and-privacy-management | Ketch | 0% | 13% | 15 | accepted challenger |
| consent-and-privacy-management | TrustArc | 0% | 20% | 15 | accepted challenger |
| consent-and-privacy-management | OneTrust | 0% | 59% | 27 | criticized challenger |
| content-marketing-platforms | HubSpot Content Hub | 40% | 8% | 26 | endorsed leader |
| content-marketing-platforms | StoryChief | 15% | 0% | 13 | accepted challenger |
| content-marketing-platforms | CoSchedule | 10% | 8% | 12 | accepted challenger |
| content-marketing-platforms | Semrush | 0% | 13% | 15 | accepted challenger |
| content-marketing-platforms | Contently | 0% | 29% | 14 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Ironclad | 27% | 18% | 28 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Juro | 19% | 5% | 21 | accepted challenger |
| contract-lifecycle-management-and-e-signature | PandaDoc | 19% | 14% | 14 | accepted challenger |
| contract-lifecycle-management-and-e-signature | LinkSquares | 4% | 0% | 13 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Agiloft | 0% | 31% | 13 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Sirion | 0% | 36% | 11 | criticized challenger |
| contract-lifecycle-management-and-e-signature | DocuSign CLM | 0% | 50% | 18 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Conga CLM | 0% | 50% | 14 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Icertis | 0% | 61% | 18 | criticized challenger |
| conversation-intelligence | Gong | 59% | 16% | 32 | endorsed leader |
| conversation-intelligence | Avoma | 18% | 7% | 27 | accepted challenger |
| conversation-intelligence | Fireflies.ai | 18% | 33% | 24 | criticized challenger |
| conversation-intelligence | Fathom | 5% | 38% | 16 | criticized challenger |
| conversation-intelligence | Clari Copilot | 0% | 9% | 22 | accepted challenger |
| conversation-intelligence | Salesloft Conversations | 0% | 14% | 14 | accepted challenger |
| conversation-intelligence | Chorus by ZoomInfo | 0% | 14% | 21 | accepted challenger |
| conversation-intelligence | Otter.ai | 0% | 85% | 13 | criticized challenger |
| cpq | DealHub | 54% | 8% | 25 | endorsed leader |
| cpq | HubSpot Commerce Hub | 8% | 36% | 22 | criticized challenger |
| cpq | PandaDoc | 4% | 29% | 21 | criticized challenger |
| cpq | Salesforce CPQ | 4% | 71% | 24 | criticized challenger |
| cpq | Tacton | 0% | 20% | 10 | accepted challenger |
| cpq | Salesforce Revenue Cloud | 0% | 21% | 19 | accepted challenger |
| cpq | Conga CPQ | 0% | 27% | 15 | criticized challenger |
| cpq | Oracle CPQ | 0% | 44% | 16 | criticized challenger |
| cpq | SAP CPQ | 0% | 50% | 12 | criticized challenger |
| crm | HubSpot CRM | 45% | 15% | 27 | endorsed leader |
| crm | Zoho CRM | 9% | 16% | 25 | accepted challenger |
| crm | Salesforce Sales Cloud | 9% | 21% | 28 | accepted challenger |
| crm | Freshsales | 0% | 8% | 13 | accepted challenger |
| crm | Microsoft Dynamics 365 Sales | 0% | 12% | 16 | accepted challenger |
| crm | Pipedrive | 0% | 32% | 19 | criticized challenger |
| crm-data-quality-and-deduplication | Insycle | 59% | 7% | 27 | endorsed leader |
| crm-data-quality-and-deduplication | DemandTools | 9% | 21% | 24 | accepted challenger |
| crm-data-quality-and-deduplication | Cloudingo | 5% | 17% | 24 | accepted challenger |
| crm-data-quality-and-deduplication | HubSpot Operations Hub | 5% | 20% | 10 | accepted challenger |
| crm-data-quality-and-deduplication | Openprise | 0% | 10% | 10 | accepted challenger |
| customer-data-platforms | Hightouch | 42% | 8% | 24 | endorsed leader |
| customer-data-platforms | Segment | 25% | 27% | 33 | criticized challenger |
| customer-data-platforms | Census | 17% | 0% | 11 | accepted challenger |
| customer-data-platforms | RudderStack | 12% | 0% | 23 | accepted challenger |
| customer-data-platforms | Tealium | 0% | 14% | 14 | accepted challenger |
| customer-data-platforms | mParticle | 0% | 27% | 11 | criticized challenger |
| customer-data-platforms | Salesforce Data Cloud | 0% | 38% | 16 | criticized challenger |
| customer-data-platforms | Adobe Real-Time CDP | 0% | 56% | 16 | criticized challenger |
| customer-education-and-lms | Skilljar | 55% | 25% | 32 | criticized default |
| customer-education-and-lms | TalentLMS | 23% | 11% | 18 | accepted challenger |
| customer-education-and-lms | LearnUpon | 5% | 5% | 20 | accepted challenger |
| customer-education-and-lms | LearnWorlds | 5% | 18% | 11 | accepted challenger |
| customer-education-and-lms | Thinkific | 5% | 21% | 14 | accepted challenger |
| customer-education-and-lms | Gainsight Customer Education | 5% | 28% | 18 | criticized challenger |
| customer-education-and-lms | WorkRamp | 0% | 6% | 17 | accepted challenger |
| customer-education-and-lms | Intellum | 0% | 12% | 17 | accepted challenger |
| customer-education-and-lms | Thought Industries | 0% | 21% | 24 | accepted challenger |
| customer-education-and-lms | Docebo | 0% | 36% | 25 | criticized challenger |
| customer-feedback-and-surveys | Survicate | 27% | 0% | 14 | accepted challenger |
| customer-feedback-and-surveys | Google Forms | 12% | 38% | 16 | criticized challenger |
| customer-feedback-and-surveys | Delighted | 8% | 41% | 17 | criticized challenger |
| customer-feedback-and-surveys | Qualtrics | 4% | 45% | 22 | criticized challenger |
| customer-feedback-and-surveys | SurveyMonkey | 4% | 48% | 27 | criticized challenger |
| customer-feedback-and-surveys | Medallia | 0% | 44% | 16 | criticized challenger |
| customer-feedback-and-surveys | Typeform | 0% | 48% | 21 | criticized challenger |
| customer-intelligence-and-data-science | Amplitude | 24% | 8% | 26 | accepted challenger |
| customer-intelligence-and-data-science | PostHog | 16% | 0% | 11 | accepted challenger |
| customer-intelligence-and-data-science | Mixpanel | 16% | 8% | 25 | accepted challenger |
| customer-intelligence-and-data-science | Google Analytics 4 | 8% | 40% | 15 | criticized challenger |
| customer-intelligence-and-data-science | Pendo | 4% | 0% | 13 | accepted challenger |
| customer-intelligence-and-data-science | Segment | 4% | 25% | 16 | criticized challenger |
| customer-intelligence-and-data-science | Heap | 0% | 25% | 12 | criticized challenger |
| customer-success-platforms | ChurnZero | 48% | 10% | 29 | endorsed leader |
| customer-success-platforms | Vitally | 19% | 10% | 31 | accepted challenger |
| customer-success-platforms | Custify | 10% | 0% | 17 | accepted challenger |
| customer-success-platforms | HubSpot Service Hub | 10% | 0% | 11 | accepted challenger |
| customer-success-platforms | Totango | 6% | 35% | 23 | criticized challenger |
| customer-success-platforms | Planhat | 3% | 12% | 26 | accepted challenger |
| customer-success-platforms | Catalyst | 0% | 25% | 12 | criticized challenger |
| customer-success-platforms | Gainsight | 0% | 56% | 32 | criticized challenger |
| customer-support-helpdesk | Zendesk | 43% | 27% | 30 | criticized default |
| customer-support-helpdesk | Zoho Desk | 21% | 0% | 15 | accepted challenger |
| customer-support-helpdesk | Freshdesk | 21% | 12% | 26 | accepted challenger |
| customer-support-helpdesk | Jira Service Management | 4% | 27% | 15 | criticized challenger |
| customer-support-helpdesk | Front | 0% | 0% | 11 | accepted challenger |
| customer-support-helpdesk | HubSpot Service Hub | 0% | 7% | 27 | accepted challenger |
| customer-support-helpdesk | Intercom | 0% | 19% | 27 | accepted challenger |
| customer-support-helpdesk | Help Scout | 0% | 20% | 15 | accepted challenger |
| customer-support-helpdesk | Salesforce Service Cloud | 0% | 45% | 20 | criticized challenger |
| dashboards-and-data-visualization | Microsoft Power BI | 56% | 15% | 34 | endorsed leader |
| dashboards-and-data-visualization | Sigma | 20% | 0% | 14 | accepted challenger |
| dashboards-and-data-visualization | Looker Studio | 12% | 10% | 10 | accepted challenger |
| dashboards-and-data-visualization | Metabase | 4% | 4% | 23 | accepted challenger |
| dashboards-and-data-visualization | Looker | 4% | 19% | 27 | accepted challenger |
| dashboards-and-data-visualization | ThoughtSpot | 0% | 9% | 11 | accepted challenger |
| dashboards-and-data-visualization | Tableau | 0% | 24% | 29 | accepted challenger |
| data-enrichment | Apollo.io | 65% | 18% | 33 | endorsed leader |
| data-enrichment | Clay | 25% | 26% | 23 | criticized challenger |
| data-enrichment | Cognism | 5% | 12% | 26 | accepted challenger |
| data-enrichment | HubSpot Breeze Intelligence | 5% | 19% | 26 | accepted challenger |
| data-enrichment | Lusha | 0% | 24% | 21 | accepted challenger |
| data-enrichment | ZoomInfo | 0% | 52% | 27 | criticized challenger |
| data-management-platforms | Hightouch | 26% | 0% | 12 | accepted challenger |
| data-management-platforms | Segment | 15% | 6% | 18 | accepted challenger |
| data-management-platforms | Adobe Audience Manager | 0% | 56% | 16 | criticized challenger |
| data-management-platforms | Oracle BlueKai | 0% | 69% | 13 | criticized challenger |
| data-management-platforms | Salesforce Audience Studio | 0% | 82% | 11 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 40% | 6% | 35 | endorsed leader |
| data-warehouse-reverse-etl | BigQuery | 26% | 9% | 35 | accepted challenger |
| data-warehouse-reverse-etl | Snowflake | 23% | 19% | 32 | accepted challenger |
| data-warehouse-reverse-etl | Census | 9% | 15% | 34 | accepted challenger |
| data-warehouse-reverse-etl | RudderStack | 2% | 6% | 18 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 4% | 23 | accepted challenger |
| data-warehouse-reverse-etl | Airbyte | 0% | 15% | 20 | accepted challenger |
| data-warehouse-reverse-etl | Segment | 0% | 25% | 12 | criticized challenger |
| data-warehouse-reverse-etl | Fivetran | 0% | 26% | 27 | criticized challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 0% | 39% | 18 | criticized challenger |
| data-warehouse-reverse-etl | Databricks | 0% | 44% | 16 | criticized challenger |
| digital-adoption-and-onboarding | Userpilot | 44% | 8% | 25 | endorsed leader |
| digital-adoption-and-onboarding | Appcues | 24% | 15% | 27 | accepted challenger |
| digital-adoption-and-onboarding | UserGuiding | 8% | 8% | 13 | accepted challenger |
| digital-adoption-and-onboarding | Pendo | 8% | 35% | 31 | criticized challenger |
| digital-adoption-and-onboarding | Whatfix | 4% | 37% | 27 | criticized challenger |
| digital-adoption-and-onboarding | Chameleon | 0% | 8% | 13 | accepted challenger |
| digital-adoption-and-onboarding | Userlane | 0% | 9% | 11 | accepted challenger |
| digital-adoption-and-onboarding | WalkMe | 0% | 63% | 27 | criticized challenger |
| digital-asset-management | Canto | 28% | 12% | 25 | accepted challenger |
| digital-asset-management | Bynder | 20% | 25% | 24 | criticized challenger |
| digital-asset-management | Brandfolder | 16% | 17% | 23 | accepted challenger |
| digital-asset-management | Frontify | 0% | 0% | 12 | accepted challenger |
| digital-asset-management | Acquia DAM | 0% | 8% | 13 | accepted challenger |
| digital-asset-management | Adobe Experience Manager Assets | 0% | 58% | 12 | criticized challenger |
| digital-sales-rooms | Dock | 38% | 22% | 32 | endorsed leader |
| digital-sales-rooms | Trumpet | 23% | 17% | 29 | accepted challenger |
| digital-sales-rooms | Aligned | 19% | 7% | 28 | accepted challenger |
| digital-sales-rooms | Flowla | 12% | 21% | 19 | accepted challenger |
| digital-sales-rooms | DealHub | 4% | 13% | 15 | accepted challenger |
| digital-sales-rooms | GetAccept | 0% | 17% | 30 | accepted challenger |
| digital-sales-rooms | Seismic | 0% | 70% | 20 | criticized challenger |
| digital-sales-rooms | Highspot | 0% | 79% | 14 | criticized challenger |
| ecommerce-marketing | HubSpot Marketing Hub | 60% | 22% | 18 | endorsed leader |
| ecommerce-marketing | Omnisend | 25% | 0% | 16 | accepted challenger |
| ecommerce-marketing | Klaviyo | 5% | 27% | 26 | criticized challenger |
| ecommerce-marketing | Braze | 0% | 0% | 11 | accepted challenger |
| ecommerce-marketing | Mailchimp | 0% | 62% | 13 | criticized challenger |
| ecommerce-platforms | WooCommerce | 5% | 27% | 15 | criticized challenger |
| ecommerce-platforms | Shopify | 5% | 30% | 30 | criticized challenger |
| ecommerce-platforms | Squarespace | 0% | 20% | 10 | accepted challenger |
| ecommerce-platforms | BigCommerce | 0% | 24% | 17 | accepted challenger |
| ecommerce-platforms | Adobe Commerce | 0% | 50% | 18 | criticized challenger |
| email-marketing | HubSpot Marketing Hub | 67% | 23% | 26 | endorsed leader |
| email-marketing | Brevo | 11% | 22% | 18 | accepted challenger |
| email-marketing | MailerLite | 6% | 17% | 12 | accepted challenger |
| email-marketing | Salesforce Marketing Cloud Account Engagement | 0% | 0% | 10 | accepted challenger |
| email-marketing | Customer.io | 0% | 0% | 10 | accepted challenger |
| email-marketing | ActiveCampaign | 0% | 5% | 21 | accepted challenger |
| email-marketing | Adobe Marketo Engage | 0% | 18% | 11 | accepted challenger |
| email-marketing | Klaviyo | 0% | 24% | 17 | accepted challenger |
| email-marketing | Mailchimp | 0% | 50% | 20 | criticized challenger |
| email-verification | Bouncer | 33% | 4% | 27 | endorsed leader |
| email-verification | ZeroBounce | 29% | 17% | 29 | accepted challenger |
| email-verification | NeverBounce | 8% | 14% | 22 | accepted challenger |
| email-verification | Kickbox | 8% | 14% | 14 | accepted challenger |
| email-verification | MillionVerifier | 8% | 23% | 13 | accepted challenger |
| email-verification | Emailable | 0% | 0% | 11 | accepted challenger |
| email-verification | Hunter | 0% | 18% | 11 | accepted challenger |
| experimentation-and-personalization | VWO | 42% | 13% | 30 | endorsed leader |
| experimentation-and-personalization | GrowthBook | 8% | 0% | 17 | accepted challenger |
| experimentation-and-personalization | AB Tasty | 8% | 27% | 22 | criticized challenger |
| experimentation-and-personalization | Optimizely CMS | 8% | 54% | 24 | criticized challenger |
| experimentation-and-personalization | Kameleoon | 0% | 0% | 11 | accepted challenger |
| experimentation-and-personalization | LaunchDarkly | 0% | 6% | 16 | accepted challenger |
| experimentation-and-personalization | Statsig | 0% | 14% | 21 | accepted challenger |
| experimentation-and-personalization | Dynamic Yield | 0% | 30% | 10 | criticized challenger |
| experimentation-and-personalization | Adobe Target | 0% | 40% | 15 | criticized challenger |
| experimentation-and-personalization | Google Optimize | 0% | 70% | 10 | criticized challenger |
| identity-resolution | Segment | 23% | 6% | 16 | accepted challenger |
| identity-resolution | Hightouch | 5% | 7% | 14 | accepted challenger |
| identity-resolution | Amperity | 0% | 31% | 13 | criticized challenger |
| identity-resolution | Experian | 0% | 42% | 12 | criticized challenger |
| identity-resolution | LiveRamp | 0% | 42% | 19 | criticized challenger |
| in-app-messaging-and-customer-communications | Intercom | 22% | 25% | 28 | criticized challenger |
| in-app-messaging-and-customer-communications | Appcues | 17% | 5% | 19 | accepted challenger |
| in-app-messaging-and-customer-communications | OneSignal | 13% | 12% | 17 | accepted challenger |
| in-app-messaging-and-customer-communications | Customer.io | 9% | 6% | 18 | accepted challenger |
| in-app-messaging-and-customer-communications | Pendo | 9% | 6% | 18 | accepted challenger |
| in-app-messaging-and-customer-communications | Userpilot | 4% | 0% | 10 | accepted challenger |
| in-app-messaging-and-customer-communications | Braze | 0% | 44% | 18 | criticized challenger |
| influencer-platforms | Favikon | 39% | 0% | 13 | endorsed leader |
| influencer-platforms | Collabstr | 17% | 20% | 10 | accepted challenger |
| influencer-platforms | Modash | 0% | 10% | 10 | accepted challenger |
| influencer-platforms | Aspire | 0% | 21% | 14 | accepted challenger |
| influencer-platforms | CreatorIQ | 0% | 33% | 21 | criticized challenger |
| influencer-platforms | Upfluence | 0% | 44% | 16 | criticized challenger |
| influencer-platforms | Traackr | 0% | 44% | 18 | criticized challenger |
| influencer-platforms | GRIN | 0% | 53% | 17 | criticized challenger |
| knowledge-base-and-self-service | Document360 | 35% | 9% | 22 | endorsed leader |
| knowledge-base-and-self-service | Zendesk | 13% | 10% | 10 | accepted challenger |
| knowledge-base-and-self-service | Confluence | 13% | 25% | 24 | criticized challenger |
| knowledge-base-and-self-service | Guru | 9% | 8% | 13 | accepted challenger |
| knowledge-base-and-self-service | Notion | 9% | 29% | 21 | criticized challenger |
| knowledge-base-and-self-service | Slite | 0% | 10% | 10 | accepted challenger |
| knowledge-base-and-self-service | Zendesk Guide | 0% | 15% | 13 | accepted challenger |
| knowledge-base-and-self-service | GitBook | 0% | 20% | 10 | accepted challenger |
| landing-pages-and-interactive-content | Unbounce | 30% | 10% | 20 | endorsed leader |
| landing-pages-and-interactive-content | Instapage | 15% | 16% | 19 | accepted challenger |
| landing-pages-and-interactive-content | Webflow | 10% | 7% | 14 | accepted challenger |
| landing-pages-and-interactive-content | HubSpot Landing Pages | 5% | 0% | 14 | accepted challenger |
| lead-routing-and-management | LeanData | 44% | 24% | 29 | endorsed leader |
| lead-routing-and-management | Zoho CRM | 16% | 0% | 10 | accepted challenger |
| lead-routing-and-management | Chili Piper | 12% | 20% | 25 | accepted challenger |
| lead-routing-and-management | LeadAngel | 8% | 7% | 14 | accepted challenger |
| lead-routing-and-management | Distribution Engine | 4% | 9% | 11 | accepted challenger |
| lead-routing-and-management | Traction Complete | 4% | 10% | 10 | accepted challenger |
| lead-routing-and-management | RevenueHero | 0% | 8% | 13 | accepted challenger |
| lead-routing-and-management | HubSpot Sales Hub | 0% | 37% | 19 | criticized challenger |
| lead-routing-and-management | Salesforce Lead Assignment Rules | 0% | 54% | 13 | criticized challenger |
| loyalty-advocacy-and-referrals | Smile.io | 25% | 19% | 16 | accepted challenger |
| loyalty-advocacy-and-referrals | Influitive | 25% | 22% | 18 | accepted challenger |
| loyalty-advocacy-and-referrals | SlapFive | 12% | 0% | 10 | accepted challenger |
| loyalty-advocacy-and-referrals | Referral Rock | 4% | 0% | 15 | accepted challenger |
| loyalty-advocacy-and-referrals | Talon.One | 4% | 27% | 11 | criticized challenger |
| loyalty-advocacy-and-referrals | Yotpo | 0% | 27% | 11 | criticized challenger |
| loyalty-advocacy-and-referrals | LoyaltyLion | 0% | 27% | 11 | criticized challenger |
| loyalty-advocacy-and-referrals | ReferralCandy | 0% | 43% | 14 | criticized challenger |
| marketing-automation | HubSpot Marketing Hub | 64% | 28% | 32 | criticized default |
| marketing-automation | Brevo | 23% | 0% | 13 | accepted challenger |
| marketing-automation | ActiveCampaign | 9% | 14% | 22 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 15% | 13 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud Account Engagement | 0% | 29% | 21 | criticized challenger |
| marketing-automation | Adobe Marketo Engage | 0% | 38% | 29 | criticized challenger |
| marketing-automation | Salesforce Marketing Cloud | 0% | 46% | 13 | criticized challenger |
| marketing-automation | Mailchimp | 0% | 58% | 12 | criticized challenger |
| marketing-cms | Webflow | 44% | 7% | 29 | endorsed leader |
| marketing-cms | HubSpot Content Hub | 22% | 17% | 29 | accepted challenger |
| marketing-cms | WordPress | 22% | 24% | 37 | accepted challenger |
| marketing-cms | Storyblok | 7% | 13% | 15 | accepted challenger |
| marketing-cms | Contentful | 4% | 35% | 26 | criticized challenger |
| marketing-cms | Sanity | 0% | 16% | 25 | accepted challenger |
| marketing-cms | Squarespace | 0% | 33% | 12 | criticized challenger |
| marketing-cms | Wix | 0% | 40% | 15 | criticized challenger |
| marketing-cms | Sitecore | 0% | 50% | 10 | criticized challenger |
| marketing-cms | Drupal | 0% | 64% | 11 | criticized challenger |
| marketing-cms | Adobe Experience Manager | 0% | 69% | 13 | criticized challenger |
| meeting-scheduling | Calendly | 35% | 14% | 35 | endorsed leader |
| meeting-scheduling | Chili Piper | 26% | 4% | 23 | accepted challenger |
| meeting-scheduling | HubSpot Meetings | 17% | 0% | 20 | accepted challenger |
| meeting-scheduling | RevenueHero | 9% | 7% | 15 | accepted challenger |
| meeting-scheduling | Cal.com | 9% | 16% | 19 | accepted challenger |
| meeting-scheduling | Microsoft Bookings | 0% | 10% | 10 | accepted challenger |
| meeting-scheduling | Doodle | 0% | 30% | 10 | criticized challenger |
| mobile-apps | Customer.io | 33% | 0% | 10 | endorsed leader |
| mobile-apps | Braze | 17% | 36% | 25 | criticized challenger |
| mobile-apps | OneSignal | 12% | 0% | 21 | accepted challenger |
| mobile-apps | CleverTap | 4% | 14% | 14 | accepted challenger |
| mobile-apps | AppsFlyer | 0% | 6% | 18 | accepted challenger |
| mobile-apps | Branch | 0% | 6% | 16 | accepted challenger |
| mobile-apps | Adjust | 0% | 7% | 15 | accepted challenger |
| mobile-apps | Google App Campaigns | 0% | 8% | 12 | accepted challenger |
| mobile-apps | Airship | 0% | 9% | 11 | accepted challenger |
| mobile-apps | MoEngage | 0% | 18% | 11 | accepted challenger |
| mobile-marketing-and-push | Customer.io | 48% | 0% | 16 | endorsed leader |
| mobile-marketing-and-push | OneSignal | 16% | 7% | 30 | accepted challenger |
| mobile-marketing-and-push | Iterable | 12% | 22% | 18 | accepted challenger |
| mobile-marketing-and-push | Braze | 12% | 33% | 24 | criticized challenger |
| mobile-marketing-and-push | Pushwoosh | 8% | 50% | 10 | criticized challenger |
| mobile-marketing-and-push | Airship | 4% | 13% | 15 | accepted challenger |
| mobile-marketing-and-push | Attentive | 0% | 9% | 11 | accepted challenger |
| mobile-marketing-and-push | Klaviyo | 0% | 17% | 12 | accepted challenger |
| mobile-marketing-and-push | Twilio Programmable Messaging | 0% | 24% | 21 | accepted challenger |
| mobile-marketing-and-push | Firebase Cloud Messaging | 0% | 50% | 12 | criticized challenger |
| native-and-content-advertising | StackAdapt | 32% | 0% | 15 | endorsed leader |
| native-and-content-advertising | MGID | 23% | 29% | 17 | criticized challenger |
| native-and-content-advertising | Teads | 5% | 37% | 35 | criticized challenger |
| native-and-content-advertising | Taboola | 5% | 48% | 27 | criticized challenger |
| native-and-content-advertising | Revcontent | 5% | 56% | 16 | criticized challenger |
| native-and-content-advertising | Nativo | 0% | 0% | 12 | accepted challenger |
| partner-relationship-management | PartnerStack | 27% | 23% | 30 | accepted challenger |
| partner-relationship-management | Channeltivity | 18% | 10% | 20 | accepted challenger |
| partner-relationship-management | Kiflo | 14% | 5% | 22 | accepted challenger |
| partner-relationship-management | Channelscaler | 9% | 18% | 22 | accepted challenger |
| partner-relationship-management | Introw | 5% | 0% | 10 | accepted challenger |
| partner-relationship-management | Unifyr | 0% | 23% | 13 | accepted challenger |
| partner-relationship-management | ZINFI | 0% | 31% | 13 | criticized challenger |
| partner-relationship-management | Impartner | 0% | 36% | 28 | criticized challenger |
| partner-relationship-management | Salesforce PRM | 0% | 38% | 21 | criticized challenger |
| pr-and-media-monitoring | Muck Rack | 30% | 14% | 28 | endorsed leader |
| pr-and-media-monitoring | Semrush AI PR Toolkit | 27% | 8% | 24 | accepted challenger |
| pr-and-media-monitoring | Brand24 | 7% | 10% | 21 | accepted challenger |
| pr-and-media-monitoring | Mention | 7% | 29% | 14 | criticized challenger |
| pr-and-media-monitoring | Meltwater | 7% | 31% | 29 | criticized challenger |
| pr-and-media-monitoring | Agility PR Solutions | 3% | 9% | 11 | accepted challenger |
| pr-and-media-monitoring | CisionOne | 3% | 36% | 11 | criticized challenger |
| pr-and-media-monitoring | Brandwatch | 0% | 14% | 14 | accepted challenger |
| pr-and-media-monitoring | Cision | 0% | 71% | 17 | criticized challenger |
| print | Postalytics | 35% | 12% | 25 | endorsed leader |
| print | Sendoso | 22% | 23% | 26 | accepted challenger |
| print | PFL | 13% | 7% | 15 | accepted challenger |
| print | Reachdesk | 13% | 7% | 14 | accepted challenger |
| print | Click2Mail | 4% | 10% | 10 | accepted challenger |
| print | Lob | 4% | 18% | 33 | accepted challenger |
| print | Postal | 4% | 24% | 17 | accepted challenger |
| print | PostGrid | 0% | 19% | 26 | accepted challenger |
| product-analytics | Amplitude | 38% | 23% | 35 | endorsed leader |
| product-analytics | Mixpanel | 34% | 12% | 34 | endorsed leader |
| product-analytics | PostHog | 24% | 12% | 34 | accepted challenger |
| product-analytics | Pendo | 3% | 16% | 25 | accepted challenger |
| product-analytics | Heap | 0% | 27% | 22 | criticized challenger |
| product-analytics | Google Analytics 4 | 0% | 56% | 16 | criticized challenger |
| programmatic-and-display-advertising | StackAdapt | 58% | 4% | 25 | endorsed leader |
| programmatic-and-display-advertising | Google Display & Video 360 | 4% | 27% | 11 | criticized challenger |
| programmatic-and-display-advertising | Demandbase | 0% | 18% | 11 | accepted challenger |
| programmatic-and-display-advertising | Amazon DSP | 0% | 27% | 11 | criticized challenger |
| programmatic-and-display-advertising | The Trade Desk | 0% | 58% | 26 | criticized challenger |
| programmatic-and-display-advertising | DV360 | 0% | 60% | 10 | criticized challenger |
| proposal-software | PandaDoc | 65% | 9% | 32 | endorsed leader |
| proposal-software | Better Proposals | 17% | 6% | 16 | accepted challenger |
| proposal-software | DealHub | 9% | 0% | 12 | accepted challenger |
| proposal-software | GetAccept | 4% | 0% | 11 | accepted challenger |
| proposal-software | Qwilr | 0% | 7% | 28 | accepted challenger |
| proposal-software | Loopio | 0% | 8% | 13 | accepted challenger |
| proposal-software | Responsive | 0% | 8% | 13 | accepted challenger |
| proposal-software | Proposify | 0% | 14% | 28 | accepted challenger |
| referral-and-partner-programs | PartnerStack | 30% | 14% | 14 | endorsed leader |
| referral-and-partner-programs | Referral Rock | 22% | 13% | 15 | accepted challenger |
| referral-and-partner-programs | ReferralCandy | 9% | 44% | 16 | criticized challenger |
| referral-and-partner-programs | Referral Factory | 4% | 17% | 12 | accepted challenger |
| referral-and-partner-programs | Viral Loops | 0% | 10% | 10 | accepted challenger |
| retail-proximity-and-iot-marketing | GroundTruth | 21% | 0% | 17 | accepted challenger |
| retail-proximity-and-iot-marketing | Uniqode | 21% | 25% | 12 | criticized challenger |
| retail-proximity-and-iot-marketing | Radar | 5% | 9% | 11 | accepted challenger |
| retail-proximity-and-iot-marketing | Simpli.fi | 5% | 10% | 10 | accepted challenger |
| retail-proximity-and-iot-marketing | Estimote | 0% | 50% | 10 | criticized challenger |
| revenue-intelligence-and-forecasting | Clari Copilot | 23% | 37% | 30 | criticized challenger |
| revenue-intelligence-and-forecasting | BoostUp | 13% | 0% | 13 | accepted challenger |
| revenue-intelligence-and-forecasting | Gong | 13% | 28% | 29 | criticized challenger |
| revenue-intelligence-and-forecasting | Avoma | 10% | 0% | 12 | accepted challenger |
| revenue-intelligence-and-forecasting | Salesloft | 7% | 27% | 15 | criticized challenger |
| revenue-intelligence-and-forecasting | HubSpot Sales Hub | 3% | 0% | 16 | accepted challenger |
| revenue-intelligence-and-forecasting | Salesforce Revenue Intelligence | 3% | 7% | 15 | accepted challenger |
| revenue-intelligence-and-forecasting | Aviso | 3% | 8% | 13 | accepted challenger |
| review-and-reputation-management | Birdeye | 4% | 43% | 28 | criticized challenger |
| review-and-reputation-management | Reputation | 0% | 19% | 16 | accepted challenger |
| review-and-reputation-management | Yext | 0% | 30% | 10 | criticized challenger |
| review-and-reputation-management | Trustpilot | 0% | 31% | 16 | criticized challenger |
| review-and-reputation-management | Podium | 0% | 50% | 20 | criticized challenger |
| sales-coaching-and-training | MindTickle | 27% | 10% | 29 | accepted challenger |
| sales-coaching-and-training | SalesHood | 17% | 12% | 17 | accepted challenger |
| sales-coaching-and-training | Gong | 13% | 31% | 26 | criticized challenger |
| sales-coaching-and-training | Allego | 3% | 24% | 17 | accepted challenger |
| sales-coaching-and-training | Highspot | 3% | 26% | 23 | criticized challenger |
| sales-coaching-and-training | Second Nature | 0% | 14% | 14 | accepted challenger |
| sales-coaching-and-training | Chorus by ZoomInfo | 0% | 17% | 12 | accepted challenger |
| sales-coaching-and-training | Hyperbound | 0% | 21% | 14 | accepted challenger |
| sales-coaching-and-training | Seismic | 0% | 38% | 16 | criticized challenger |
| sales-commissions-and-incentive-compensation | CaptivateIQ | 41% | 23% | 30 | endorsed leader |
| sales-commissions-and-incentive-compensation | Everstage | 19% | 11% | 27 | accepted challenger |
| sales-commissions-and-incentive-compensation | QuotaPath | 7% | 12% | 33 | accepted challenger |
| sales-commissions-and-incentive-compensation | Qobra | 4% | 0% | 13 | accepted challenger |
| sales-commissions-and-incentive-compensation | Performio | 4% | 22% | 18 | accepted challenger |
| sales-commissions-and-incentive-compensation | Salesforce Spiff | 4% | 36% | 28 | criticized challenger |
| sales-commissions-and-incentive-compensation | Varicent | 0% | 36% | 14 | criticized challenger |
| sales-commissions-and-incentive-compensation | Xactly | 0% | 47% | 17 | criticized challenger |
| sales-dialers-and-calling | Nooks | 25% | 11% | 19 | accepted challenger |
| sales-dialers-and-calling | JustCall | 21% | 12% | 16 | accepted challenger |
| sales-dialers-and-calling | CloudTalk | 17% | 13% | 15 | accepted challenger |
| sales-dialers-and-calling | Orum | 12% | 14% | 22 | accepted challenger |
| sales-dialers-and-calling | Salesloft | 4% | 0% | 11 | accepted challenger |
| sales-dialers-and-calling | Outreach | 4% | 0% | 12 | accepted challenger |
| sales-dialers-and-calling | Dialpad | 4% | 18% | 11 | accepted challenger |
| sales-dialers-and-calling | Kixie | 4% | 29% | 14 | criticized challenger |
| sales-dialers-and-calling | Aircall | 0% | 16% | 19 | accepted challenger |
| sales-enablement-and-content | Highspot | 32% | 42% | 33 | criticized default |
| sales-enablement-and-content | HubSpot Sales Hub | 23% | 0% | 16 | accepted challenger |
| sales-enablement-and-content | Showpad | 23% | 31% | 26 | criticized challenger |
| sales-enablement-and-content | SalesHood | 9% | 0% | 10 | accepted challenger |
| sales-enablement-and-content | MindTickle | 5% | 20% | 20 | accepted challenger |
| sales-enablement-and-content | Allego | 0% | 0% | 11 | accepted challenger |
| sales-enablement-and-content | Bigtincan | 0% | 50% | 12 | criticized challenger |
| sales-enablement-and-content | Seismic | 0% | 63% | 30 | criticized challenger |
| sales-engagement | Salesloft | 48% | 30% | 33 | criticized default |
| sales-engagement | Apollo.io | 26% | 15% | 33 | accepted challenger |
| sales-engagement | Outreach | 19% | 38% | 32 | criticized challenger |
| sales-engagement | HubSpot Sales Hub | 0% | 0% | 26 | accepted challenger |
| sales-engagement | Groove | 0% | 30% | 10 | criticized challenger |
| sales-intelligence-and-contact-data | Apollo.io | 86% | 14% | 35 | endorsed leader |
| sales-intelligence-and-contact-data | ZoomInfo | 10% | 29% | 31 | criticized challenger |
| sales-intelligence-and-contact-data | Cognism | 5% | 10% | 31 | accepted challenger |
| sales-intelligence-and-contact-data | Clay | 0% | 0% | 10 | accepted challenger |
| sales-intelligence-and-contact-data | LinkedIn Sales Navigator | 0% | 9% | 11 | accepted challenger |
| sales-intelligence-and-contact-data | Lusha | 0% | 17% | 23 | accepted challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 64% | 11 | criticized challenger |
| search-and-social-advertising-platforms | Optmyzr | 24% | 9% | 22 | accepted challenger |
| search-and-social-advertising-platforms | Skai | 12% | 42% | 24 | criticized challenger |
| search-and-social-advertising-platforms | Google Ads | 4% | 0% | 10 | accepted challenger |
| search-and-social-advertising-platforms | Marin Software | 4% | 56% | 18 | criticized challenger |
| search-and-social-advertising-platforms | Adalysis | 0% | 0% | 10 | accepted challenger |
| search-and-social-advertising-platforms | Smartly | 0% | 38% | 13 | criticized challenger |
| seo-content-optimization | Semrush | 30% | 21% | 28 | endorsed leader |
| seo-content-optimization | Clearscope | 17% | 12% | 24 | accepted challenger |
| seo-content-optimization | Conductor | 7% | 17% | 12 | accepted challenger |
| seo-content-optimization | Surfer SEO | 7% | 19% | 26 | accepted challenger |
| seo-content-optimization | Frase | 3% | 13% | 15 | accepted challenger |
| seo-content-optimization | Ahrefs | 3% | 18% | 22 | accepted challenger |
| seo-content-optimization | MarketMuse | 3% | 26% | 19 | criticized challenger |
| social-media-management | Oktopost | 32% | 0% | 11 | endorsed leader |
| social-media-management | Sprout Social | 32% | 20% | 30 | endorsed leader |
| social-media-management | Buffer | 27% | 21% | 19 | accepted challenger |
| social-media-management | Metricool | 5% | 0% | 12 | accepted challenger |
| social-media-management | Hootsuite | 5% | 36% | 28 | criticized challenger |
| social-media-management | Agorapulse | 0% | 0% | 17 | accepted challenger |
| social-media-management | Later | 0% | 21% | 14 | accepted challenger |
| social-media-management | Sprinklr | 0% | 42% | 12 | criticized challenger |
| tag-management | Google Tag Manager | 100% | 18% | 45 | endorsed leader |
| tag-management | Piwik PRO | 0% | 4% | 25 | accepted challenger |
| tag-management | Segment | 0% | 17% | 12 | accepted challenger |
| tag-management | Matomo Tag Manager | 0% | 20% | 10 | accepted challenger |
| tag-management | Tealium iQ | 0% | 30% | 23 | criticized challenger |
| tag-management | Adobe Experience Platform Tags | 0% | 41% | 32 | criticized challenger |
| territory-and-quota-planning | CaptivateIQ | 30% | 29% | 17 | criticized challenger |
| territory-and-quota-planning | Fullcast | 22% | 14% | 22 | accepted challenger |
| territory-and-quota-planning | Pigment | 4% | 9% | 11 | accepted challenger |
| territory-and-quota-planning | Salesforce Sales Planning | 0% | 27% | 15 | criticized challenger |
| territory-and-quota-planning | Xactly | 0% | 27% | 22 | criticized challenger |
| territory-and-quota-planning | Salesforce Maps | 0% | 33% | 12 | criticized challenger |
| territory-and-quota-planning | Varicent | 0% | 41% | 22 | criticized challenger |
| territory-and-quota-planning | Anaplan | 0% | 52% | 21 | criticized challenger |
| video-advertising | StackAdapt | 32% | 8% | 12 | endorsed leader |
| video-advertising | Meta Ads | 23% | 5% | 19 | accepted challenger |
| video-advertising | YouTube Ads | 18% | 5% | 22 | accepted challenger |
| video-advertising | TikTok Ads | 0% | 44% | 16 | criticized challenger |
| video-advertising | The Trade Desk | 0% | 50% | 12 | criticized challenger |
| video-marketing-and-hosting | Wistia | 71% | 12% | 34 | endorsed leader |
| video-marketing-and-hosting | YouTube | 17% | 38% | 26 | criticized challenger |
| video-marketing-and-hosting | Vidyard | 8% | 14% | 29 | accepted challenger |
| video-marketing-and-hosting | Vimeo | 4% | 21% | 33 | accepted challenger |
| video-marketing-and-hosting | Brightcove | 0% | 56% | 18 | criticized challenger |
| webinar-virtual-events | Goldcast | 41% | 6% | 17 | endorsed leader |
| webinar-virtual-events | Livestorm | 15% | 0% | 20 | accepted challenger |
| webinar-virtual-events | Demio | 7% | 16% | 19 | accepted challenger |
| webinar-virtual-events | Zoom Webinars | 7% | 29% | 35 | criticized challenger |
| webinar-virtual-events | ON24 | 7% | 42% | 26 | criticized challenger |
| webinar-virtual-events | Webex Webinars | 0% | 25% | 12 | criticized challenger |
| webinar-virtual-events | Cvent | 0% | 31% | 13 | criticized challenger |
| webinar-virtual-events | GoTo Webinar | 0% | 33% | 15 | criticized challenger |
| webinar-virtual-events | Microsoft Teams | 0% | 33% | 15 | criticized challenger |
| webinar-virtual-events | RingCentral Events | 0% | 41% | 17 | criticized challenger |
| workflow-automation-and-ipaas | Workato | 61% | 19% | 27 | endorsed leader |
| workflow-automation-and-ipaas | Make | 17% | 19% | 27 | accepted challenger |
| workflow-automation-and-ipaas | Celigo | 4% | 0% | 10 | accepted challenger |
| workflow-automation-and-ipaas | n8n | 4% | 15% | 27 | accepted challenger |
| workflow-automation-and-ipaas | Boomi | 4% | 33% | 21 | criticized challenger |
| workflow-automation-and-ipaas | Tray.ai | 0% | 14% | 14 | accepted challenger |
| workflow-automation-and-ipaas | Microsoft Power Automate | 0% | 18% | 17 | accepted challenger |
| workflow-automation-and-ipaas | Zapier | 0% | 45% | 31 | criticized challenger |
| workflow-automation-and-ipaas | MuleSoft | 0% | 71% | 17 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic, OpenAI have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**Google products** (37 products, 372 labels). Cells are positive/negative/all labels.

| Product | Claude Opus 5 | Claude Opus 4.8 | GPT-6 Astra | GPT-5.6 Sol | Gemini 3.1 Pro | Perplexity Sonar Pro |
|---|---|---|---|---|---|---|
| Google Analytics 4 | 8/2/10 | 8/3/11 | 4/3/7 | 5/5/10 | 3/4/7 | 5/5/10 |
| Google Tag Manager | 6/3/9 | 5/1/6 | 9/1/10 | 7/2/9 | 6/1/7 | 4/0/4 |
| BigQuery | 8/1/9 | 6/1/7 | 6/1/7 | 6/0/6 | 8/0/8 | 6/0/6 |
| Looker | 5/3/8 | 5/0/5 | 4/0/4 | 3/1/4 | 4/1/5 | 5/2/7 |
| Google Meridian | 5/1/6 | 4/0/4 | 3/1/4 | 4/1/5 | 1/1/2 |  |
| Google Ads | 4/0/4 | 1/0/1 | 2/0/2 | 5/0/5 | 3/0/3 | 1/1/2 |
| Google Forms | 1/1/2 | 2/1/3 | 2/1/3 | 1/1/2 | 2/2/4 | 2/0/2 |
| Looker Studio | 4/0/4 | 2/0/2 | 2/0/2 | 2/1/3 | 2/1/3 | 1/0/1 |
| Google Display & Video 360 | 2/0/2 | 3/0/3 | 2/1/3 | 1/1/2 | 3/1/4 | 1/0/1 |
| Google Search Console | 3/0/3 | 1/0/1 | 1/0/1 | 2/0/2 | 2/0/2 | 3/0/3 |
| Google App Campaigns |  | 3/0/3 | 1/0/1 | 2/1/3 | 2/0/2 | 3/0/3 |
| Google Optimize | 2/2/4 | 0/2/2 | 0/1/1 | 0/1/1 | 1/1/2 |  |
| Google Alerts | 0/1/1 | 1/0/1 | 1/0/1 | 1/1/2 | 1/1/2 | 1/1/2 |
| Google Drive | 3/0/3 |  | 0/1/1 | 0/2/2 | 0/2/2 |  |
| Google Calendar | 1/0/1 | 1/0/1 | 1/0/1 | 3/0/3 | 1/0/1 | 1/0/1 |
| Google Search Ads 360 | 1/1/2 |  | 2/0/2 | 2/1/3 |  |  |
| Google Business Profile | 1/0/1 |  | 1/0/1 | 1/0/1 | 1/0/1 | 0/1/1 |
| Google Meet | 1/0/1 |  |  | 0/1/1 | 2/0/2 |  |
| Google Demand Gen | 2/0/2 | 2/0/2 |  |  |  |  |
| Google Nearby Notifications | 0/1/1 | 0/1/1 | 0/1/1 | 0/1/1 |  |  |
| Google Performance Max | 0/1/1 |  |  |  | 0/1/1 | 0/1/1 |
| Google Ad Manager |  | 1/0/1 |  |  |  | 1/1/2 |
| Google Display Network |  |  | 1/0/1 |  | 0/1/1 | 1/0/1 |
| Google Video Partners | 0/1/1 |  | 0/1/1 | 0/1/1 |  |  |
| Google LightweightMMM |  |  |  | 0/1/1 | 1/0/1 |  |
| YouTube Live | 1/0/1 |  |  |  | 1/0/1 |  |
| Google Dialogflow CX |  |  |  |  |  | 1/1/2 |
| Google Sites | 1/0/1 | 1/0/1 |  |  |  |  |
| Google Marketing Platform |  |  |  | 0/1/1 |  |  |
| Attribution 360 | 0/1/1 |  |  |  |  |  |
| Google Keyword Planner | 1/0/1 |  |  |  |  |  |
| Adometry | 0/1/1 |  |  |  |  |  |
| Google Trends |  |  |  |  | 1/0/1 |  |
| Google Search |  |  |  | 1/0/1 |  |  |
| Google Chromecast |  | 1/0/1 |  |  |  |  |
| Google My Maps |  |  |  |  | 1/0/1 |  |
| Google’s built-in CMP |  |  |  | 0/1/1 |  |  |

Mean label weight on Google products: Gemini 3.1 Pro +0.87 over 63 labels; the other 5 models +0.92 over 309 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Google LightweightMMM (Deprecated by Google in favor of Meridian.) labeled alternative by Gemini 3.1 Pro on the negative prompt in attribution-mmm
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Perplexity Sonar Pro on the negative prompt in data-warehouse-reverse-etl

## Normalization

Unresolved, 3 labels counted under the raw name, for human review:

Adobe in ai-visibility-tracking (1), Google Cloud in data-management-platforms (1), Meta in experimentation-and-personalization (1)

Excluded by rule, 49 labels not scored:

Excel (4; general-purpose tool, not a vendor in the category), Google Docs (4; general-purpose tool, not a vendor in the category), Google Sheets (3; general-purpose tool, not a vendor in the category), Google Ads (2; ad platform self-reported attribution, not a vendor in the category), Meta Ads Manager (2; ad platform self-reported attribution, not a vendor in the category), Word (2; general-purpose tool, not a vendor in the category), Amazon (1; ad platform self-reported attribution, not a vendor in the category), Amazon-style (1; a class of product, not a vendor), Apple Pages (1; general-purpose tool, not a vendor in the category), Attentive-style platforms (1; a class of product, not a vendor), Basic WooCommerce / WordPress Referral Plugins (1; a class of product, not a vendor), BeenVerified-type products (1; a class of product, not a vendor), CRM-native (Salesforce/HubSpot) (1; the buyer's existing CRM, not a vendor), CRM’s native tools (1; the buyer's existing CRM, not a vendor), CanIQ/CommissionLY-type tools (1; a class of product, not a vendor), Excel / Google Sheets (1; general-purpose tool, not a vendor in the category), Excel/Google Sheets (1; general-purpose tool, not a vendor in the category), Existing stack + LinkedIn account targeting (1; the buyer's existing stack, not a vendor), Google Sheets or Excel (1; general-purpose tool, not a vendor in the category), Google geo experiments/Ads lift studies (1; ad platform lift study, not a vendor in the category), Gumroad / ClickBank-style platforms (1; a class of product, not a vendor), LinkedIn Ads (1; ad platform self-reported attribution, not a vendor in the category), Meta Conversion Lift (1; ad platform lift study, not a vendor in the category), Native Google, Meta, TikTok and Amazon attribution (1; ad platform self-reported attribution, not a vendor in the category), Native HubSpot/Salesforce attribution (1; the buyer's existing CRM, not a vendor), Native HubSpot/Salesforce automation (1; the buyer's existing CRM, not a vendor), Native Salesforce or HubSpot forecasting (1; the buyer's existing CRM, not a vendor), Native ad managers — Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager (1; five ad platforms named together, no product), Native platforms + reporting connector (1; the buyer's existing stack, not a vendor), Oracle / SAP / IBM (1; enterprise suites named together, no product), Oracle or Microsoft-native options (1; the buyer's existing CRM, not a vendor), Salesforce/HubSpot dedupe (1; the buyer's existing CRM, not a vendor), TikTok (1; ad platform self-reported attribution, not a vendor in the category), Unknown “unlimited-data” resellers (1; a class of product, not a vendor), Your CRM’s native automation (1; the buyer's existing CRM, not a vendor), Your CRM’s native forecast (1; the buyer's existing CRM, not a vendor), Zapier-based DIY routing (1; a do-it-yourself pattern, not a vendor), Zendesk / HubSpot community features (1; the buyer's existing CRM, not a vendor)

Category-scoped resolutions, 352 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

Salesforce in crm read as Salesforce Sales Cloud (17), HubSpot in crm read as HubSpot CRM (15), Twilio in mobile-marketing-and-push read as Twilio Programmable Messaging (15), HubSpot in landing-pages-and-interactive-content read as HubSpot Landing Pages (11), HubSpot in email-marketing read as HubSpot Marketing Hub (10), HubSpot in content-marketing-platforms read as HubSpot Content Hub (9), HubSpot in lead-routing-and-management read as HubSpot Sales Hub (9), HubSpot in marketing-automation read as HubSpot Marketing Hub (9), HubSpot in account-based-marketing-platforms read as HubSpot ABM (8), TikTok in video-advertising read as TikTok Ads (8), Salesloft in conversation-intelligence read as Salesloft Conversations (7), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (7), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (6), Zoom in webinar-virtual-events read as Zoom Webinars (6), HubSpot in crm-data-quality-and-deduplication read as HubSpot Operations Hub (5), HubSpot in revenue-intelligence-and-forecasting read as HubSpot Sales Hub (5), LinkedIn in video-advertising read as LinkedIn Video Ads (5), YouTube in video-advertising read as YouTube Ads (5), Conga in cpq read as Conga CPQ (4), HubSpot in customer-data-platforms read as HubSpot (4), HubSpot in sales-enablement-and-content read as HubSpot Sales Hub (4), Salesforce in lead-routing-and-management read as Salesforce Lead Assignment Rules (4), Salesforce in revenue-intelligence-and-forecasting read as Salesforce Revenue Intelligence (4), TikTok in mobile-apps read as TikTok Ads (4), Conga in contract-lifecycle-management-and-e-signature read as Conga CLM (3), HubSpot in ecommerce-marketing read as HubSpot Marketing Hub (3), HubSpot in meeting-scheduling read as HubSpot Meetings (3), HubSpot Data Hub in crm-data-quality-and-deduplication read as HubSpot Operations Hub (3), LinkedIn in programmatic-and-display-advertising read as LinkedIn Campaign Manager (3), Meta in mobile-apps read as Meta Advantage+ App Campaigns (3), Meta in programmatic-and-display-advertising read as Meta Ads (3), Meta in video-advertising read as Meta Ads (3), Meta (Facebook & Instagram) in video-advertising read as Meta Ads (3), Oracle in customer-data-platforms read as Oracle Unity (3), Oracle in data-management-platforms read as Oracle BlueKai (3), Outreach in conversation-intelligence read as Outreach Kaia (3), Salesforce in crm-data-quality-and-deduplication read as Salesforce Duplicate/Matching Rules (3), Sinch in mobile-marketing-and-push read as Sinch (3), YouTube (Google Ads) in video-advertising read as YouTube Ads (3), Adobe in tag-management read as Adobe Experience Platform Tags (2), Amazon in video-advertising read as Amazon DSP (2), Freshworks (Freddy AI) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (2), HubSpot in ai-visibility-tracking read as HubSpot AEO Grader (2), HubSpot in attribution-mmm read as HubSpot Marketing Hub (2), HubSpot in cpq read as HubSpot Commerce Hub (2), HubSpot in search-and-social-advertising-platforms read as HubSpot Ads (2), HubSpot in social-media-management read as HubSpot Social (2), LinkedIn in native-and-content-advertising read as LinkedIn Sponsored Content (2), LinkedIn (Sponsored Content) in native-and-content-advertising read as LinkedIn Sponsored Content (2), Meta (Facebook/Instagram) in video-advertising read as Meta Ads (2), Oracle in crm read as Oracle Sales (2), SAP in crm read as SAP Sales Cloud (2), SAP in territory-and-quota-planning read as SAP Commissions (2), Salesforce in attribution-mmm read as Salesforce Sales Cloud (2), Salesforce in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (2), Salesforce in sales-enablement-and-content read as Salesforce Sales Programs (2), Salesforce in sales-engagement read as Salesforce Sales Engagement (2), Salesforce (Sales Cloud) in crm read as Salesforce Sales Cloud (2), Semrush (AI Visibility Toolkit) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (2), Zoho in crm read as Zoho CRM (2), Acquia in experimentation-and-personalization read as Acquia Personalization (1), Adobe in customer-data-platforms read as Adobe Real-Time CDP (1), Adobe in ecommerce-marketing read as Adobe Journey Optimizer (1), Adobe in identity-resolution read as Adobe Real-Time CDP (1), Adobe in programmatic-and-display-advertising read as Adobe Advertising (1), Amazon in ecommerce-marketing read as Amazon Ads (1), Amazon in native-and-content-advertising read as Amazon DSP (1), Amazon in programmatic-and-display-advertising read as Amazon DSP (1), Amazon (Prime Video) in video-advertising read as Amazon DSP (1), Clari in conversation-intelligence read as Clari Copilot (1), Clari (Copilot / formerly Wingman) in conversation-intelligence read as Clari Copilot (1), Clari (Copilot, formerly Wingman) in conversation-intelligence read as Clari Copilot (1), Conga (formerly Apttus/Conga CLM) in contract-lifecycle-management-and-e-signature read as Conga CLM (1), Conga/Apttus in contract-lifecycle-management-and-e-signature read as Conga CLM (1), Epicor in cpq read as Epicor CPQ (1), Fabric in dashboards-and-data-visualization read as Microsoft Fabric (1), Fabric in data-management-platforms read as Microsoft Fabric (1), Freshworks (Freshdesk) in knowledge-base-and-self-service read as Freshdesk (1), Google in experimentation-and-personalization read as Google Optimize (1), HubSpot in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (1), HubSpot in customer-feedback-and-surveys read as HubSpot Service Hub (1), HubSpot in customer-success-platforms read as HubSpot Customer Success Workspace (1), HubSpot in identity-resolution read as HubSpot Breeze Intelligence (1), HubSpot in sales-dialers-and-calling read as HubSpot Sales Hub (1), HubSpot in sales-engagement read as HubSpot Sales Hub (1), HubSpot (AEO Tool) in ai-visibility-tracking read as HubSpot AEO Grader (1), HubSpot (Commerce Hub / quotes) in cpq read as HubSpot Commerce Hub (1), HubSpot (Marketing Hub + Content Hub) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (Marketing Hub Pro/Enterprise) in search-and-social-advertising-platforms read as HubSpot Ads (1), HubSpot (Marketing Hub) in ecommerce-marketing read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Sales & Marketing Hub) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (Sales Hub & Marketing Hub) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (Sales Hub Enterprise) in crm read as HubSpot CRM (1), HubSpot (free tier) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (with ABM features) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot's free tier in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot's native tooling in conversation-intelligence read as HubSpot Sales Hub (1), LinkedIn in content-marketing-platforms read as LinkedIn articles (1), LinkedIn (as a complement, not a pure DSP) in programmatic-and-display-advertising read as LinkedIn Campaign Manager (1), Meta in native-and-content-advertising read as Meta Audience Network (1), Meta (FB/IG) in video-advertising read as Meta Ads (1), Meta (Facebook + Instagram Reels) in video-advertising read as Meta Ads (1), Meta (Facebook/Instagram) in mobile-apps read as Meta Advantage+ App Campaigns (1), Native Salesforce in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Neon in conversation-intelligence read as Neon Mobile (1), Oracle in cpq read as Oracle CPQ (1), Oracle in data-warehouse-reverse-etl read as Oracle Autonomous Data Warehouse (1), Oracle in ecommerce-platforms read as Oracle CPQ (1), Oracle in proposal-software read as Oracle CPQ (1), Oracle in territory-and-quota-planning read as Oracle Sales Planning (1), Oracle (BlueKai) in data-management-platforms read as Oracle BlueKai (1), SAP in cpq read as SAP CPQ (1), SAP in customer-data-platforms read as SAP Customer Data Platform (1), SAP in ecommerce-platforms read as SAP Commerce Cloud (1), SAP in proposal-software read as SAP CPQ (1), Salesforce in account-based-marketing-platforms read as Salesforce Marketing Cloud Account Engagement (1), Salesforce in cpq read as Salesforce CPQ (1), Salesforce in customer-data-platforms read as Salesforce Data Cloud (1), Salesforce in customer-success-platforms read as Salesforce Service Cloud (1), Salesforce in data-management-platforms read as Salesforce Audience Studio (1), Salesforce in identity-resolution read as Salesforce Data Cloud (1), Salesforce in partner-relationship-management read as Salesforce PRM (1), Salesforce in sales-coaching-and-training read as Salesforce Sales Programs (1), Salesforce (Krux/Audience Studio) in data-management-platforms read as Salesforce Audience Studio (1), Salesforce (Omni-Channel & Flow Builder) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Salesforce native tools in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Salesforce's native offerings in revenue-intelligence-and-forecasting read as Salesforce Revenue Intelligence (1), Salesloft (with Conversations) in conversation-intelligence read as Salesloft Conversations (1), Thryv in review-and-reputation-management read as Thryv (1), Twilio in customer-intelligence-and-data-science read as Segment (1), Twilio in ecommerce-marketing read as Segment (1), Twilio in in-app-messaging-and-customer-communications read as Twilio Conversations (1), Twilio (Segment + Engage) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), Twilio (Segment + Programmable Messaging) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), Twilio (Segment) in customer-data-platforms read as Segment (1), Twilio (and Twilio Engage) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), Twilio (with SendGrid / Segment) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), YouTube (Google) in video-advertising read as YouTube Ads (1), YouTube (via Google Ads) in video-advertising read as YouTube Ads (1), Zoho in cpq read as Zoho CRM (1), Zoho in partner-relationship-management read as Zoho CRM (1), Zoho in revenue-intelligence-and-forecasting read as Zoho CRM (1), standard Salesforce in partner-relationship-management read as Salesforce PRM (1)

Combined answers split into one label per product: 11x/Artisan, 6sense / Demandbase, Account Engagement/Pardot, Adobe Commerce/Magento, Adobe Commerce/Salesforce Commerce, Adobe Journey Optimizer / Marketo, Adsterra / PropellerAds, Agility PR / Onclusive, Amazon Ads / Amazon DSP, Amplitude/Mixpanel, Anaplan / Workday Adaptive Planning, AppsFlyer / Adjust, AtroDAM / AtroCore, Beaconstac / Uniqode, Brandwatch/YouScan, CHEQ Manage/Ensighten, CaptivateIQ / Xactly / Varicent, Cision / CisionOne, Cision/CisionOne, Clari + Salesloft, Clari Copilot / Salesloft Conversation Intelligence, Clari Forecast / Salesloft, Clearbit (Breeze) / Demandbase, ClientSuccess / Custify, Cvent + ON24, Cvent / Bizzabo, Dealfront/Leadfeeder, DemandScience / legacy Terminus, Dock / Fluint, Echobot/Dealfront, Fin + Intercom, Firebase/Google Analytics, GA4 + Google Data Studio, Gong / Chorus.ai (by ZoomInfo), Gong / Gong Enable, Gong / ZoomInfo (Chorus), Google Meridian / Meta Robyn, Google Tag Manager (GTM) / GTM 360, Highspot/Seismic, Hootsuite / Sprout Social, HubSpot Content Hub + Sales Hub, HubSpot Sales Hub + Content Hub, Hugo/Astro, InsightSquared/Mediafly, Intercom + Fin, Intercom / Fin, KBMax/Epicor CPQ, Klaviyo/Bloomreach, Leah/ContractPodAi, Magento/Adobe Commerce, Make / Zapier, Marketo / Pardot (Salesforce Account Engagement), Marketo/Pardot, Microsoft Advertising / Microsoft Invest, Neustar/TransUnion, Ninetailed / Uniform, Okta/Auth0, PandaDoc/Qwilr, Pardot/Account Engagement, Plauti / Duplicate Check, Power BI/Fabric, Qlik Cloud Analytics / Qlik Sense, Reddit / Pinterest / X, Reply.io / Jason AI, SAP Ariba Contracts / Coupa CLM, Salesforce Agentforce/Qualified, Salesforce Maps & Sales Planning, Salesforce Maps & Sales Planning (Territory Planning), Salesforce Maps / Sales Planning, Salesforce Marketing Cloud & Marketing Cloud Account Engagement (formerly Pardot), Salesforce Marketing Cloud (SFMC) & Pardot, Salesforce Marketing Cloud / Account Engagement, Salesforce Marketing Cloud / Agentforce, Salesforce Marketing Cloud / Pardot, Salesforce Marketing Cloud Account Engagement / Pardot, Salesforce Marketing Cloud/Account Engagement, Salesforce Marketing Cloud/Pardot, Salesforce/Adobe, Salesloft / Clari Forecast, Salesloft / Outreach, Salesloft/Chorus, Salesloft/Outreach, Seismic / Brainshark, Seismic / Highspot by Seismic, Seismic/Highspot, ShareASale / Awin, ShareASale/Awin, Showpad / Highspot / Seismic, Sigma/Omni, SimpleTexting / EZTexting, Sitefinity/Kentico, SplitMetrics / App Radar, Taboola/Outbrain (Teads), Talend/Qlik, Totango + Catalyst, Totango / Catalyst, TransUnion/Neustar, Tremendous/Channeltivity, Usercentrics / Cookiebot, Usercentrics/Cookiebot, Verint / Vanilla Forums, Viral Loops / ReferralHero, Wootric / InMoment, Xandr/Adform, Yotpo / Smile.io, Zingg/Splink, Zoho CRM / Bigin by Zoho

## Appendix: loose paraphrase stability

- Claude Opus 5: a direct first choice kept as first choice or alternative in 66 of 73 categories (90%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, digital-asset-management, digital-sales-rooms, email-verification, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, meeting-scheduling, partner-relationship-management, pr-and-media-monitoring, print, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-dialers-and-calling, sales-enablement-and-content, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas
- Claude Opus 4.8: a direct first choice kept as first choice or alternative in 64 of 73 categories (88%); differing under the strict rule: ai-visibility-tracking, b2b-intent-data, channel-partner-and-local-marketing, community-platforms, contract-lifecycle-management-and-e-signature, cpq, crm-data-quality-and-deduplication, customer-data-platforms, customer-intelligence-and-data-science, customer-success-platforms, dashboards-and-data-visualization, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-platforms, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, product-analytics, programmatic-and-display-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- GPT-6 Astra: a direct first choice kept as first choice or alternative in 58 of 73 categories (79%); differing under the strict rule: ai-sdr-agents, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, consent-and-privacy-management, contract-lifecycle-management-and-e-signature, cpq, crm, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-asset-management, ecommerce-platforms, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, meeting-scheduling, native-and-content-advertising, print, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, workflow-automation-and-ipaas
- GPT-5.6 Sol: a direct first choice kept as first choice or alternative in 63 of 73 categories (86%); differing under the strict rule: ai-sdr-agents, ai-visibility-tracking, billing-and-subscription-management, chatbots-and-conversational-ai-for-support, consent-and-privacy-management, content-marketing-platforms, customer-intelligence-and-data-science, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-sales-rooms, in-app-messaging-and-customer-communications, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-cms, meeting-scheduling, native-and-content-advertising, partner-relationship-management, print, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, territory-and-quota-planning, video-advertising
- Gemini 3.1 Pro: a direct first choice kept as first choice or alternative in 63 of 73 categories (86%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, ecommerce-platforms, email-verification, identity-resolution, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-cms, mobile-apps, native-and-content-advertising, partner-relationship-management, print, product-analytics, programmatic-and-display-advertising, proposal-software, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, seo-content-optimization, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events
- Perplexity Sonar Pro: a direct first choice kept as first choice or alternative in 51 of 73 categories (70%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, customer-education-and-lms, customer-intelligence-and-data-science, customer-support-helpdesk, data-management-platforms, data-warehouse-reverse-etl, digital-asset-management, digital-sales-rooms, email-verification, experimentation-and-personalization, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-cms, meeting-scheduling, mobile-apps, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, webinar-virtual-events