Brand protection platforms
Asked as “brand protection platform”, and as “tool to take down counterfeits and brand impersonation”, on behalf of a mid-market B2B software company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
40%
Contested · BrandShield 17%
40Red Points17BrandShield10IP Moat33others
40% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the three products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Red Points40%
Red Points40%02BrandShield17%
BrandShield17%03Bolster6%
Bolster6%04MarqVision6%
MarqVision6%05ZeroFox4%
ZeroFox4%06Netcraft0%
Netcraft0%07Corsearch0%
Corsearch0%08MarkMonitor0%
MarkMonitor0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Corsearch37%
11 of 30 labels negative · 7 of 6 models · 4 hard negative
“Platforms with Significant Red Flags ... Corsearch ⚠️ - Very low Trustpilot rating (1.2/5)” Kimi K2, negative prompt
BrandShield21%
11 of 52 labels negative · 7 of 6 models · 3 hard negative
“This is the platform with the most sustained public criticism in the recent set of reviews.” Muse Glimmer 30B, negative prompt
Red Points18%
11 of 61 labels negative · 7 of 6 models · 2 hard negative
“Don't pay for enterprise platforms (Red Points, BrandShield, ZeroFox) — those start at ~$5,000/month and are overkill.” DeepSeek V4 Flash, budget prompt
ZeroFox15%
4 of 27 labels negative · 4 of 6 models · 3 hard negative
“ZeroFox ⚠️ User complaints include: Inefficient alerts ... Frequent false alarms” Kimi K2, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 960 links across 159 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Red Points57 answers · 91 citations · 14 models
31 answers · 37 citations · 12 models
30 answers · 30 citations · 10 models
29 answers · 29 citations · 10 models
vendor site · Guideflow29 answers · 29 citations · 11 models
vendor site · Spotsaas28 answers · 31 citations · 11 models
vendor site · BrandShield26 answers · 40 citations · 13 models
vendor site · MarqVision26 answers · 33 citations · 13 models
25 answers · 45 citations · 11 models
vendor site · Gartner23 answers · 25 citations · 10 models
vendor site · SourceForge19 answers · 27 citations · 9 models
vendor site · Podqi17 answers · 24 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
49 answers · 12 models
30 answers · 10 models
29 answers · 10 models
29 answers · 12 models
28 answers · 11 models
22 answers · 10 models
16 answers · 7 models
15 answers · 9 models
15 answers · 8 models
14 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best brand protection platform”, “brand protection platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Red Points redpoints.com | 40% | 182 | 14,800 | 3,227 | 9,588 | 118 | 8 | |
| BrandShield brandshield.com | 17% | 150 | 720 | 48 | 1,117 | 24 | 1 | |
| IP Moat ipmoat.ai | 10% | 25 | 70 | 1 | 34 | $1,531 | 3 | |
| Bolster bolster.ai | 6% | 46 | 60,500 | 4,591 | 42,916 | 7 | ||
| MarqVision marqvision.com | 6% | 74 | 720 | 22 | 2,500 | 11 | ||
| Brand24 brand24.com | 6% | 178 | 2,900 | 61 | 28,164 | 67 | ||
| ZeroFox zerofox.com | 4% | 81 | 4,400 | 129 | 10,937 | $175 | 32 | 2 |
| IPzest ipzest.app | 4% | 12 | ||||||
| Smart Protection | 2% | |||||||
| Takedown | 2% |
Google's top ten for the two searches hold 17 sites; 7 of them are among the sites the models cited here (brandshield.com, expertinsights.com, g2.com, gartner.com, redpoints.com, sourceforge.net, thecmo.com). The first result for “best brand protection platform” is g2.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best brand protection platform for a mid-market B2B company?”Paraphrase“Which tool to take down counterfeits and brand impersonation would you recommend to a mid-sized B2B company?”Comparative“What are the top brand protection platforms and how do they differ?”Budget-constrained“What is the best brand protection platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a brand protection platform. What should we look at?”Negative“Which brand protection platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Appdetex
Authena
Brandsweep.ai (by Podqi)
Certificate Transparency Logs
CheckPhish
Clarivate
CrowdStrike Falcon
Digital Shadows (now Reliaquest)
Donuts
Evidon
Google Legal Help Center
IP Defender
Illicit Trade
ImpersonAlly
MAP Policy Partners
Marcaria
Meta Rights Manager
Opsfinite
Recorded Future – Domain Protection
Resolver
RiskRecon (Mastercard)
Takedown
Thomson CompuMark
Tracer.ai
TrackStreet
Tracksuit
Trademark Elite
Trademark Engine
Yellow Brand Protection
Discontinued, still offered
No shut-down product was recommended here.