Local listings management
Asked as “local listings management platform”, and as “multi-location local SEO tool”, on behalf of a mid-market B2B software company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
33%
Contested · Moz Local 20%
33BrightLocal20Moz Local10Synup37others
33% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the two products at 0%, ordered by negative rate
10
Semrush Listing Management0%20%10accepted challengernewNew since September 2026: not ranked then, 0% now.
Semrush Listing Management0%20%10accepted challengernewNew since September 2026: not ranked then, 0% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01M02
03
04
05
06
07
08
0910Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01BrightLocal33%
BrightLocal33%02Moz Local20%
03Synup10%
Synup10%04Yext10%
Yext10%05Semrush Local4%
Semrush Local4%06Whitespark4%
Whitespark4%07Uberall2%
Uberall2%08Birdeye2%
Birdeye2%09SOCi0%
SOCi0%10Semrush Listing Management0%
Semrush Listing Management0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Yext39%
24 of 62 labels negative · 12 of 6 models · 11 hard negative
“Why You Should Likely Avoid **Yext** (For Now) ... it is usually **not recommended** for a mid-sized B2B company.” Gemini 3.5 Flash, paraphrase prompt
BrightLocal10%
6 of 58 labels negative · 6 of 6 models
“Platforms like **BrightLocal** offer free trials and low-cost monitoring tools, though their core automated publishing features usually require a paid plan.” Qwen 3.7 Flash, budget prompt
Moz Local
17%
8 of 48 labels negative · 6 of 6 models
“Moz Local does not cover as many secondary directories as competitors... Acceptable for very simple needs, but insufficient for multi-location” Qwen 3.7 Flash, negative prompt
Birdeye12%
4 of 34 labels negative · 4 of 6 models
“Birdeye's listing architecture is less granular than specialized tools. Its pricing is also high relative to the listing-specific value provided.” Qwen 3.7 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1034 links across 204 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Birdeye47 answers · 58 citations · 13 models
vendor site · Guideflow46 answers · 78 citations · 12 models
38 answers · 62 citations · 12 models
vendor site · BrightLocal36 answers · 69 citations · 11 models
28 answers · 32 citations · 11 models
vendor site · LinkedIn26 answers · 29 citations · 10 models
19 answers · 28 citations · 11 models
19 answers · 20 citations · 8 models
vendor site · Semrush18 answers · 28 citations · 10 models
16 answers · 24 citations · 9 models
16 answers · 16 citations · 6 models
vendor site · Uberall15 answers · 19 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
40 answers · 12 models
35 answers · 12 models
26 answers · 9 models
20 answers · 9 models
19 answers · 10 models
19 answers · 8 models
17 answers · 10 models
16 answers · 6 models
15 answers · 10 models
15 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best local listings management platform”, “local listings management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| BrightLocal brightlocal.com | 33% | 205 | 9,900 | 103 | 36,255 | 55 | 1 | |
| Moz Local | 20% | 1,300 | 76 | |||||
| Synup synup.com | 10% | 72 | 590 | 15 | 3,480 | 1 | ||
| Yext yext.com | 10% | 251 | 14,800 | 460 | 34,231 | 20 | ||
| Semrush parent site Semrush Local 4%, Semrush Listing Management 0% | 4% | 71 | 90,500 | 2,055 | ||||
| Whitespark whitespark.ca | 4% | 39 | 2,400 | 16 | 5,495 | |||
| Google parent site Google Business Profile 4% | 4% | 63 | 550,000 | 1,719 | ||||
| Uberall uberall.com | 2% | 127 | 2,400 | 29 | 10,677 | $971 | 18 | 4 |
| Birdeye birdeye.com | 2% | 302 | 22,200 | 380 | 6,787,611 | $1,735 | 110 | 5 |
| Chatmeter chatmeter.com | 2% | 26 | 1,900 | 20 | 6,394 | 0 |
Google's top ten for the two searches hold 16 sites; 6 of them are among the sites the models cited here (birdeye.com, brightlocal.com, g2.com, linkedin.com, semrush.com, uberall.com). The first result for “best local listings management platform” is getspike.ai.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best local listings management platform for a mid-market B2B company?”Paraphrase“Which multi-location local SEO tool would you recommend to a mid-sized B2B company?”Comparative“What are the top local listings management platforms and how do they differ?”Budget-constrained“What is the best local listings management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a local listings management platform. What should we look at?”Negative“Which local listings management platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Semrush read as Semrush Local
Unresolved, counted raw
411Locals
Active Sync
AdviceLocal
Avvo
Bing
BrightLocal Track
EZLOCAL
Elocal Listing
Gloo Local
Houzz
Listings Co
Listwise
LocalViking
Loganix
OnlineListingSolutions
Placeable
SEMrush Local Toolkit
Semrush Local Listing Management
SynapCity
Whitespace
Widewail
Discontinued, still offered
No shut-down product was recommended here.