Direct mail and gifting platforms
Asked as “direct mail and gifting platform”, and as “corporate gifting tool for prospects and customers”, on behalf of a mid-market B2B software company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
25%
Contested · Postal 16%
25Sendoso16Postal16Reachdesk43others
25% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the four products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Sendoso25%
Sendoso25%02Reachdesk16%
Reachdesk16%03Postal16%
Postal16%04Goody11%
Goody11%05Postalytics9%
Postalytics9%06Lob4%
Lob4%07Snappy0%
Snappy0%08PostGrid0%
PostGrid0%09PFL0%
PFL0%10Alyce0%
Alyce0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Sendoso33%
22 of 67 labels negative · 12 of 6 models · 6 hard negative
“High platform fees: $15K–$100K+ annually before any gift spend ... Locked annual contracts with rising total costs” Kimi K2, negative prompt
Reachdesk19%
11 of 59 labels negative · 10 of 6 models · 2 hard negative
“**Reachdesk** | ~$20,000/year | Enterprise-focused with annual contracts” Kimi K2, budget prompt
Postal20%
9 of 46 labels negative · 6 of 6 models · 3 hard negative
“HubSpot integration is underdeveloped — cannot report Postal activity back into HubSpot” Kimi K2, negative prompt
Alyce42%
11 of 26 labels negative · 6 of 6 models · 2 hard negative
“Post-acquisition concerns: No warehousing services — all fulfillment is third-party” Kimi K2, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
82 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1160 links across 216 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Reachdesk38 answers · 65 citations · 14 models
36 answers · 67 citations · 13 models
35 answers · 39 citations · 12 models
vendor site · Sendoso32 answers · 50 citations · 12 models
vendor site · Guideflow30 answers · 30 citations · 10 models
26 answers · 35 citations · 13 models
25 answers · 27 citations · 11 models
vendor site · Docket24 answers · 32 citations · 11 models
vendor site · Postalytics21 answers · 43 citations · 10 models
20 answers · 21 citations · 9 models
vendor site · ZoomInfo18 answers · 25 citations · 10 models
18 answers · 23 citations · 10 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
30 answers · 10 models
22 answers · 12 models
21 answers · 12 models
18 answers · 9 models
17 answers · 11 models
16 answers · 7 models
16 answers · 10 models
15 answers · 11 models
14 answers · 7 models
13 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “corporate gifting tool for prospects and customers”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Sendoso sendoso.com | 25% | 321 | 8,100 | 108 | 13,840 | 10 | 7 | |
| Reachdesk reachdesk.com | 16% | 231 | 2,400 | 25 | 1,290 | 9 | 4 | |
| Postal postal.com | 16% | 160 | 27,100 | 64,090 | 55,299 | |||
| Goody ongoody.com | 11% | 97 | 40,500 | 20,299 | 184,730 | $1,478 | 120 | 2 |
| Postalytics postalytics.com | 9% | 190 | 1,000 | 3 | 90,338 | 28 | ||
| Lob lob.com | 4% | 289 | 27,100 | 6,319 | 55,936 | 10 | ||
| Thanks.io thanks.io | 2% | 32 | 320 | 0 | 430 | 0 | ||
| Postie postie.com | 2% | 49 | 1,000 | 503 | 451 | 23 | ||
| Thnks | 2% | |||||||
| USPS EDDM usps.com | 2% | 7 |
Google's top ten for the one searches hold 9 sites; 3 of them are among the sites the models cited here (ongoody.com, reachdesk.com, sendoso.com). The first result for “corporate gifting tool for prospects and customers” is sugarwish.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best direct mail and gifting platform for a mid-market B2B company?”Paraphrase“Which corporate gifting tool for prospects and customers would you recommend to a mid-sized B2B company?”Comparative“What are the top direct mail and gifting platforms and how do they differ?”Budget-constrained“What is the best direct mail and gifting platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a direct mail and gifting platform. What should we look at?”Negative“Which direct mail and gifting platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Allyable
Alyce By Sendoso
Cardly
Caroo
DocuPost
Gift Cash
Gift-Supplier
GiftCard.com
GiftObo
Giftcash
Giftnote
Goldbelly
Green Giftz
Gyft
IgnitePOST
Lead Concepts
Mailchimp Postcards
Mailpost
MunchPackage
National Reply Center
NextDayFlyers
On Campus Marketing LLC
Plum
PostageApp
Postal.ai
Promofit B.V.
Snail.com
Sugarwish
Throne
Tinggly
Who's Mailing What!
eGifter
giftsenda.com
Discontinued, still offered
No shut-down product was recommended here.