Every category where a model named Postal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Direct mail and gifting platforms	Marketing	16%	3 of 90	20%	46	accepted challenger
Print	Marketing	2%	10 of 68	20%	15	accepted challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Postal yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Postal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	3	1	1	6
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	2	5	1	2	10
Perplexity Sonar	0	1	0	0	1
Grok 4.20	0	3	1	1	5
Mistral Small	1	2	0	1	4
DeepSeek V4 Flash	1	2	0	0	3
Llama 4 Maverick	1	1	2	0	4
Qwen 3.7 Flash	0	3	0	1	4
Kimi K2	2	2	1	2	7
GLM 4.7 FlashX	1	3	0	0	4
MiniMax M2.5	1	2	1	0	4
GPT-6 Luna	0	1	0	4	5
Muse Glimmer 30B	1	2	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct39 labels11

Paraphrase26 labels6

Comparative29 labels1not counted in share

Budget-constrained18 labels5

Scale-constrained21 labels2

Negative28 labels1not counted in share

First choiceAlternativeMentionNegative161 labels in all, every segment counted; 24 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Postal.io or Lob offer the best balance of features, pricing transparency, and scalability for mid-market B2B companies” Kimi K2 · Direct mail · direct prompt · first choice

“Postal is widely recognized as the best direct mail and gifting platform for mid-market B2B companies” Claude Haiku 4.5 · Direct mail & gifting · direct prompt · first choice

“Postal.io - a simple and user-friendly platform that is favoured by small to mid-sized businesses.” Llama 4 Maverick · Direct mail & gifting · paraphrase prompt · first choice

“Postal: The Best All-Rounder for Mid-Market B2B ... Postal is the strongest fit” Gemini 3.5 Flash · Direct mail & gifting · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“it may be wise to avoid Sendoso, Postal.io, and Reachdesk, especially for high-volume or enterprise use” Mistral Small · Direct mail · negative prompt · hard negative

“HubSpot integration is underdeveloped — cannot report Postal activity back into HubSpot” Kimi K2 · Direct mail & gifting · negative prompt · hard negative

“Postal is no longer an independent alternative—Sendoso acquired it in May 2025.” GPT-6 Luna · Direct mail & gifting · direct prompt · hard negative

“Avoid Enterprise Gifting Platforms for basic direct mail (e.g., Sendoso, Postal)” Gemini 3.5 Flash · Direct mail · negative prompt · hard negative

Named alongside

The products named in the same answers as Postal, over the 160 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postal was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sendoso145 of 16042Compare →

Reachdesk128 of 16021Compare →

Lob64 of 16013Compare →

Goody60 of 16019Compare →

Alyce52 of 1600Not among the top eight

Postalytics43 of 16010Compare →

PostGrid37 of 1602Not among the top eight

Snappy28 of 1600Not among the top eight

PFL24 of 1600Not among the top eight

Click2Mail14 of 1602Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Postal. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 160 of the 160 answers that named Postal and are not a share of its labels.

Domains cited

g2.com78

reachdesk.com72

guideflow.com63

sendoso.com62

ongoody.com57

b2bsaasreviews.com54

docket.io43

lob.com39

thecmo.com38

pipeline.zoominfo.com33

539 of the 539 domain citations in answers naming Postal came from somebody else's page.

Pages cited

guideflow.com/blog/direct-mail-automation-software63

ongoody.com/blog/best-corporate-gifting-platforms46

b2bsaasreviews.com/product-categories/gifting-platforms-direct-mail30

improvado.io/blog/sendoso-competitors29

reachdesk.com/blog/top-5-b2b-corporate-gifting-solutions-in-2026-a-complete-comparison29

smarte.pro/blog/best-corporate-gifting-platforms29

b2bsaasreviews.com/top-gifting-platforms28

geeksframework.com/software/account-based-direct-mail-software28

Pages are listed as the models cited them.

Search and answers

postal.com is not in Google's top ten for any of the category's searches. In the answers, Postal takes 16% of first choices and Sendoso takes 25%.

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In search

Google, US estimates

Position for “corporate gifting tool for prospects and customers”

–

not in the top ten

Searches for its name, Google: 27,100 a month (“postal”)
AI search demand for its name, est.: 64,090 a month
Organic visits to its site: about 55,299 a month
Searches its site ranks for: 2,736 · 24 in the top three
Sites linking to it: 1,077
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

16%

rank 3 of 90 in direct mail & gifting

Segment leader

25%

Sendoso

First choices: 24 across its categories
Named in: 160 answers
Its own site cited: in 160 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on postal.com

460

subdomains included

Content

315

counted in the table below

Documentation

Product · Integration

14 · 20

Kind	Pages	Last 90 days	Categories named
Blog	278	undated	ABM
Case study	12	undated
Webinar or virtual event	12	undated
Conference or event	3	undated
Comparison	3	undated
Glossary or explainer	3	undated	ABM
Template or tool	2	undated
Podcast or video	1	undated
News or press	1	undated

How it is countedHide how it is counted

Every page postal.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ABM (17); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Postal

What the judge wrote, as written, with how often. The vendor table decides that these count as Postal; a claim can dispute any of them.

Postal.io 17Postal by Sendoso 7Postal (by Sendoso) 6Postal (now part of Sendoso) 1Postal(ytics) 1Sendoso / Alyce by Sendoso / Postal by Sendoso 1

Follow Postal

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Postal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Postal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Postal by email, built from the raw record of the edition. It shows:

where Postal is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Postal, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Postal is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Postal is among the products AI models recommend first in Direct mail and gifting platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/postal--direct-mail-and-gifting-wide.svg" alt="Among AI models' top three in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/postal--direct-mail-and-gifting-square.svg" alt="Among AI models' top three in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/postal--direct-mail-and-gifting-compact.svg" alt="Among AI models' top three in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.