Every category where a model named Postal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Print	Marketing	0%	13 of 58	6%	18	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Postal yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Postal across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	3	0	4
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	2	0	0	2
Kimi K2	0	0	1	1
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase4 labelsNone

Comparative11 labelsNone

Budget-constrained3 labelsNone

Scale-constrained4 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Sendoso, Postal, Reachdesk - Combine direct mail with broader sending and gifting motions” GLM 4.7 FlashX · Direct mail · comparative prompt · alternative

“It remains a highly user-friendly, marketplace-centric platform that is quick to set up” Gemini 3.5 Flash · Direct mail · direct prompt · alternative

“These blend direct mail into broader sending and gifting motions for sales and ABM.” MiniMax M2.5 · Direct mail · comparative prompt · alternative

“Postal (4.5/5) – gifting + direct mail with good ROI reporting” DeepSeek V4 Flash · Direct mail · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Systems log out every few hours... Can be pricey for frequent, high-volume sending” Kimi K2 · Direct mail · negative prompt · hard negative

Named alongside

The products named in the same answers as Postal, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postal was named but was not.

ProductSame answerTook the first choice insteadHead to head

Lob36 of 3711Not in the top three

Sendoso35 of 374Not in the top three

Postalytics33 of 3716Not in the top three

Reachdesk28 of 371Not in the top three

PostGrid22 of 372Not in the top three

PFL18 of 373Not in the top three

Mailjoy18 of 371Not in the top three

Click2Mail18 of 370Not in the top three

Stannp16 of 373Not in the top three

Postie11 of 370Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Postal. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 37 answers that named Postal and are not a share of its labels.

Domains cited

g2.com3

capterra.com2

cience.com2

gartner.com2

guideflow.com2

postgrid.com2

thecmo.com2

6sense.com1

aijourn.com1

businessage.com1

Eighteen of the eighteen domain citations in answers naming Postal came from somebody else's page.

Pages cited

capterra.com/direct-mail-automation-software2

cience.com/blog/direct-mail-automation-software2

guideflow.com/blog/direct-mail-automation-software2

postgrid.com/direct-mail-automation-software2

thecmo.com/tools/best-direct-mail-marketing-software2

6sense.com/tech/direct-mail-snail-mail-marketing1

aijourn.com/best-direct-mail-automation-platforms-for-ai-driven-marketing-teams1

businessage.com/post/5-best-direct-mail-automation-software-platforms1

Pages are listed as the models cited them.

Names read as Postal

What the judge wrote, as written, with how often. The vendor table decides that these count as Postal; a claim can dispute any of them.

Postal.io 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Postal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Postal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at postalytics.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.