Small business▼−4Since September 2026: 50% → 46%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
46%from 50% in September 2026
Inside the floor by 7 pointsRank 1 of 73, unchanged
3 categories · RankedPostalytics
192Judge labels
60First choices
18Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
53% in Direct mail for small business buyers
Rank 1 of 68 in the mid-market standingendorsed leader
5 of 14 models made it the first choice on the direct prompt; 9% of its 56 labels there were negative.
What the models named instead of Postalytics →By buyer segmentStrongest at small business.
Small business1 of 75
53%55 labels
endorsed leader
Mid-market1 of 68
44%56 labels
endorsed leader
Enterprise4 of 56
9%33 labels
accepted challenger
In direct mail · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Postalytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing | 44% | 1 of 68 | 9% | 56 | endorsed leader | ▼−13Since September 2026: 54% → 41%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked. | |
| Direct mail and gifting platforms | Marketing | 9% | 5 of 90 | 0% | 18 | accepted challenger | |
| Address verification tools | GTM data and infrastructure | 0% | 91 of 108 | 100% | 1 | under 10 labels · led by Smarty at 47% |
Movement
Since September 2026, Postalytics moved past the floor in one of three categories: Direct mail, −13 points to 41%. It held within the floor in the other two.
Best category · Direct mail · by segment
Mid-market▼−13Since September 2026: 54% → 41%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.
41%from 54% in September 2026
Cleared the floor by 2 pointsRank 1 of 66, unchanged
Enterprise=heldSince September 2026: 9% → 9%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 9% in September 2026
Inside the floor by 11 pointsRank 5 → 4 of 56
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Direct mail | 54% | 41% | ▼−13Since September 2026: 54% → 41%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 68, unchanged |
| Direct mail & gifting | 0% | 8% | newNew since September 2026: not ranked then, 8% now. | New this edition | Rank 5 of 90, unchanged |
| Address verification | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 91 of 108, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Postalytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Postalytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 5 | 1 | 0 | 7 |
| Perplexity Sonar | 3 | 1 | 1 | 1 | 6 |
| Grok 4.20 | 4 | 0 | 2 | 1 | 7 |
| Mistral Small | 2 | 2 | 0 | 1 | 5 |
| DeepSeek V4 Flash | 3 | 4 | 1 | 1 | 9 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 3 | 0 | 0 | 1 | 4 |
| Kimi K2 | 1 | 3 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 2 | 5 | 0 | 0 | 7 |
| MiniMax M2.5 | 3 | 1 | 1 | 0 | 5 |
| GPT-6 Luna | 2 | 3 | 0 | 1 | 6 |
| Muse Glimmer 30B | 3 | 4 | 0 | 0 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels17
Paraphrase20 labels17
Comparative51 labels18not counted in share
Budget-constrained43 labels19
Scale-constrained19 labels7
Negative23 labels6not counted in share
First choiceAlternativeMentionNegative192 labels in all, every segment counted; 60 of the 84 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for CRM-driven campaign speed: Postalytics is often cited as default starting point for marketing teams with free tier and strong tracking.” Muse Glimmer 30B · Direct mail · scale prompt · first choice
“I'd start with Postalytics. It's a good default when marketing wants to build and automate campaigns without relying on engineering” GPT-6 Luna · Direct mail · direct prompt · first choice
“Best Overall for Marketing Teams: Postalytics ... widely considered the best balance of affordability and functionality” Qwen 3.7 Flash · Direct mail · budget prompt · first choice
“Postalytics is widely considered the "standard" entry point for direct mail automation because it focuses on ease of use” Qwen 3.7 Flash · Direct mail · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“often chosen for narrower use cases, such as marketing automation or location/data matching, rather than general-purpose address verification” Perplexity Sonar · Address verification · comparative prompt · soft negative
“Postalytics ($199+/mo) ... often require subscriptions, making them pricier for sporadic use.” Grok 4.20 · Direct mail · budget prompt · soft negative
“it is recommended to be cautious about, especially for complex or multi-step mail journeys” Mistral Small · Direct mail · negative prompt · soft negative
“The G2 profile I found had only 13 reviews. That's a *limited evidence base*” GPT-6 Luna · Direct mail · negative prompt · soft negative
Named alongside
The products named in the same answers as Postalytics, over the 192 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postalytics was named but was not.ShowHide
Named alongside
The products named in the same answers as Postalytics, over the 192 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postalytics was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Postalytics. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 190 of the 192 answers that named Postalytics and are not a share of its labels.
Domains cited
guideflow.com133
postalytics.comYour site122
g2.com101
thecmo.com95
lob.com80
gitnux.org67
oppizi.com60
sourceforge.net60
mailmodo.com57
worldmetrics.org57
710 of the 832 domain citations in answers naming Postalytics came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Postalytics stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Postalytics stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “direct mail automation platform”
2
Position for “best direct mail automation platform”
2
- Searches for its name, Google
- 1,000 a month (“postalytics”)
- AI search demand for its name, est.
- 3 a month
- Organic visits to its site
- about 90,338 a month
- Searches its site ranks for
- 10,662 · 354 in the top three
- Sites linking to it
- 2,024
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
44%
rank 1 of 68 in direct mail
First choices
60
across its categories
- Named in
- 192 answers
- Its own site cited
- in 190 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on postalytics.com
1,185
subdomains included
Content
618
counted in the table below
Documentation
360
Product · Integration
10 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 422 | 9 | 2026-09-23 | CRM, Ecommerce marketing | |
| Template or tool | 75 | 1 | 2026-07-09 | Direct mail | |
| Podcast or video | 51 | 0 | 2026-03-06 | Direct mail | |
| Case study | 25 | 0 | 2026-05-07 | ||
| Comparison | 19 | 0 | 2025-10-30 | ||
| Glossary or explainer | 14 | undated | |||
| Conference or event | 6 | 0 | 2026-04-13 | ||
| Webinar or virtual event | 5 | 0 | 2025-12-11 | ||
| Report or ebook | 1 | undated |
Most recent
- 2026-09-23Isp marketing strategy blog
- 2026-08-25Broadband marketing blog
- 2026-08-24Broadband direct mail marketing explained blog
- 2026-08-24Introducing postalytics mailback blog
- 2026-08-18Triggered direct mail for broadband providers blog
- 2026-07-28Complete guide to broadband direct mail marketing blog
How it is countedHide how it is counted
Every page postalytics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Postalytics
What the judge wrote, as written, with how often. The vendor table decides that these count as Postalytics; a claim can dispute any of them.
Postalytics / Sendoso 1
Follow Postalytics
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Postalytics is its own company.ShowHide
The company
Postalytics is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Direct Mail Automation Built to Convert
- For
- smart marketers
- Price stated
- Choose From Free, Subscription & Annual Plans With All-In, postalytics.com
- Free plan or trial
- Try For Free postalytics.com
- Integrations claimed
- 3000 postalytics.com/plans/pro · 7 postalytics.com/products pages disagree
- Customers named
- Member Closing CenterZogicsGoodmanIQ FiberBerkshire Hathaway RealtyMy Georgia PlumberGundirvacation reputation
- Not stated on the pages read
- Starting price, certifications, hosting
What Postalytics's own pages state, read September 28, 2026: postalytics.com, postalytics.com/plans/pro, trust.postalytics.com, postalytics.com/products, postalytics.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Postalytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Postalytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Postalytics by email, built from the raw record of the edition. It shows:
- where Postalytics is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Postalytics, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Postalytics is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Postalytics is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Postalytics first in Print this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.