Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 15 → 12 of 73
2 categories · RankedThanks.io
32Judge labels
4First choices
0Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Direct mail for mid-market buyers
Rank 6 of 68 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 11 labels there were negative.
What the models named instead of Thanks.io →By buyer segmentRead the same way at every buyer size.
Small business12 of 75
0%10 labels
accepted challenger
Mid-market6 of 68
4%11 labels
accepted challenger
Enterprise28 of 56
0%1 label
under the label threshold
In direct mail · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Thanks.io for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing | 4% | 6 of 68 | 0% | 11 | accepted challenger | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | |
| Direct mail and gifting platforms | Marketing | 2% | 7 of 90 | 0% | 4 | under 10 labels · led by Sendoso at 25% |
Movement
Since September 2026, Thanks.io held within the floor in all two categories: no change cleared 11 points.
Best category · Direct mail · by segment
Mid-market▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 0% in September 2026
Inside the floor by 6 pointsRank 20 → 6 of 66
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 of 56, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Direct mail | 0% | 5% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 6 of 68 |
| Direct mail & gifting | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 7 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Thanks.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Thanks.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 0 | 1 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase1 labelNone
Comparative11 labels2not counted in share
Budget-constrained11 labels4
Scale-constrained3 labelsNone
Negative3 labels1not counted in share
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Click2Mail or thanks.io (pay-as-you-go plan) stand out as the best direct mail automation platforms” Grok 4.20 · Direct mail · budget prompt · first choice
“Best if you need both direct mail and gifting on a budget: thanks.io” GPT-5.4 mini · Direct mail & gifting · budget prompt · first choice
“Thanks.io is the gold standard for low-budget operations.” Gemini 3.5 Flash · Direct mail · budget prompt · first choice
“Thanks.io is built for pay-as-you-go handwritten style postcards, letters, notecards and gift cards.” Muse Glimmer 30B · Direct mail & gifting · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Thanks.io, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Thanks.io was named but was not.ShowHide
Named alongside
The products named in the same answers as Thanks.io, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Thanks.io was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Thanks.io. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named Thanks.io and are not a share of its labels.
Domains cited
guideflow.com22
postalytics.com22
thecmo.com20
oppizi.com17
g2.com15
thanks.ioYour site15
sourceforge.net14
lob.com13
gitnux.org10
mailmodo.com10
143 of the 158 domain citations in answers naming Thanks.io came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
thanks.io is not in Google's top ten for any of the category's searches. In the answers, Thanks.io takes 4% of first choices and Postalytics takes 44%.ShowHide
Search and answers
thanks.io is not in Google's top ten for any of the category's searches. In the answers, Thanks.io takes 4% of first choices and Postalytics takes 44%.
ShowHideIn search
Google, US estimatesPosition for “direct mail automation platform”
–
not in the top ten
Position for “best direct mail automation platform”
–
not in the top ten
- Searches for its name, Google
- 320 a month (“thanks.io”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 430 a month
- Searches its site ranks for
- 51 · 3 in the top three
- Sites linking to it
- 428
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 6 of 68 in direct mail
Segment leader
44%
Postalytics
- First choices
- 4 across its categories
- Named in
- 32 answers
- Its own site cited
- in 32 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on thanks.io
542
subdomains included
Content
59
counted in the table below
Documentation
267
Product · Integration
4 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 20 | undated | |||
| Blog | 17 | undated | Direct mail | ||
| Template or tool | 11 | undated | |||
| Comparison | 5 | 1 | 2026-09-18 | ||
| Webinar or virtual event | 3 | undated | |||
| Glossary or explainer | 3 | undated |
Most recent
- 2026-09-18Thanks io vs lob comparison
How it is countedHide how it is counted
Every page thanks.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Thanks.io
What the judge wrote, as written, with how often. The vendor table decides that these count as Thanks.io; a claim can dispute any of them.
thanks.io 5
Follow Thanks.io
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Thanks.io.ShowHide
The company
Thanks.io.
ShowHideOn record
Wikidata- Website
- thanks.io
- Founded
- 2017
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Direct Mail Automation Platform
- For
- For Builders & API Teams; For DIY Senders; For Teams & Agencies
- Price stated
- Simple Pricing, Postage Included. One price covers printing, digitally rendered handwriting, the mail piece, and US postage. Nothing added at checkout. $0/month Pay as you go plan available. thanks.io
- Starting price
- 0.64 thanks.io
- Free plan or trial
- Create FREE Account; No credit card · Samples ship free · $10 credit on signup thanks.io
- Integrations claimed
- 8000 thanks.io
- Certifications
- SOC 2ISO 27001SOC 2 Type I
- Not stated on the pages read
- Hosting, customers
What Thanks.io's own pages state, read October 5, 2026: thanks.io, thanks.io/pricing, thanks.io/security, thanks.io/products/medicare. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Thanks.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Thanks.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Thanks.io by email, built from the raw record of the edition. It shows:
- where Thanks.io is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Thanks.io, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.