Every category where a model named Reachdesk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Direct mail and gifting platforms	Marketing	16%	2 of 90	19%	59	accepted challenger
Print	Marketing	2%	9 of 68	24%	25	accepted challenger	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Account-based marketing platforms	Marketing	0%	58 of 71	0%	1	under 10 labels · led by AdRoll ABM at 53%

Movement

This is the first edition on this tier, so no move can be computed for Reachdesk yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Reachdesk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	3	1	1	7
GPT-5.4 mini	0	3	1	1	5
Gemini 3.5 Flash	3	5	0	1	9
Perplexity Sonar	1	3	0	1	5
Grok 4.20	3	2	2	2	9
Mistral Small	2	1	0	2	5
DeepSeek V4 Flash	0	3	2	3	8
Llama 4 Maverick	0	0	3	0	3
Qwen 3.7 Flash	0	3	0	1	4
Kimi K2	0	5	0	2	7
GLM 4.7 FlashX	1	3	0	0	4
MiniMax M2.5	0	3	2	3	8
GPT-6 Luna	1	3	0	0	4
Muse Glimmer 30B	1	3	3	0	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct53 labels10

Paraphrase40 labels12

Comparative51 labels7not counted in share

Budget-constrained27 labels4

Scale-constrained27 labels2

Negative33 labels2not counted in share

First choiceAlternativeMentionNegative231 labels in all, every segment counted; 28 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Reachdesk has emerged as the premier choice for scaling mid-market B2B organizations that want deep integration, global reach, and reliable ROI without the white-glove price tag of Enterprise Sendoso.” Gemini 3.5 Flash · Direct mail · direct prompt · first choice

“Reachdesk: The undisputed leader for global B2B gifting. Excellent "pay on redemption" features and localized international logistics.” Gemini 3.5 Flash · Direct mail & gifting · scale prompt · first choice

“Best Overall: Reachdesk leads for strategic gifting at scale, delivering global reach, AI personalization, and real-time ROI tracking” Claude Haiku 4.5 · Direct mail & gifting · paraphrase prompt · first choice

“I'd recommend Reachdesk if you want the strongest balance of B2B sales use cases, CRM integration, and scale” Perplexity Sonar · Direct mail & gifting · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Reachdesk is mentioned as a platform to avoid for high-volume direct mail automation” Mistral Small · Direct mail · negative prompt · hard negative

“Reachdesk | ~$20,000/year | Enterprise-focused with annual contracts” Kimi K2 · Direct mail & gifting · budget prompt · hard negative

“Avoid enterprise tools like Sendoso/Reachdesk/Postal” Grok 4.20 · Direct mail & gifting · budget prompt · hard negative

“Reachdesk is excellent, but its $20K+ entry point is typically better suited to companies with more established, high-volume gifting programs.” DeepSeek V4 Flash · Direct mail & gifting · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Reachdesk, over the 231 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Reachdesk was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Sendoso206 of 23147Compare →

Postal128 of 23118Compare →

Lob92 of 23131Compare →

Goody75 of 23128Compare →

Postalytics72 of 23117Compare →

PostGrid65 of 2318Compare →

Alyce55 of 2310Not among the top eight

Snappy43 of 2311Not among the top eight

PFL42 of 2312Not among the top eight

Click2Mail21 of 2313Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Reachdesk. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 231 of the 231 answers that named Reachdesk and are not a share of its labels.

Domains cited

reachdesk.comYour site108

g2.com104

sendoso.com99

guideflow.com96

ongoody.com74

b2bsaasreviews.com63

postalytics.com62

pipeline.zoominfo.com59

thecmo.com59

gitnux.org57

673 of the 781 domain citations in answers naming Reachdesk came from somebody else's page.

Pages cited

guideflow.com/blog/direct-mail-automation-software96

ongoody.com/blog/best-corporate-gifting-platforms59

g2.com/categories/direct-mail-automation39

postalytics.com/blog/best-direct-mail-automation-software38

b2bsaasreviews.com/product-categories/gifting-platforms-direct-mail37

cience.com/blog/direct-mail-automation-software37

docket.io/resources/research/sendoso-review36

smarte.pro/blog/best-corporate-gifting-platforms36

Pages are listed as the models cited them.

Search and answers

reachdesk.com ranks 4 on Google for the category's searches. In the answers, Reachdesk takes 16% of first choices and Sendoso takes 25%.

ShowHide

In search

Google, US estimates

Position for “corporate gifting tool for prospects and customers”

Searches for its name, Google: 2,400 a month (“reachdesk”)
AI search demand for its name, est.: 25 a month
Organic visits to its site: about 1,290 a month
Searches its site ranks for: 194 · 21 in the top three
Sites linking to it: 902
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

25 ads · 14 text, 10 image, 1 video · 9 shown in the last 30 days

First shown October 2021, as Reachdesk Ltd, verified. Ads started 2025-10 to 2026-09: 9 in the year, 16 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

16%

rank 2 of 90 in direct mail & gifting

Segment leader

25%

Sendoso

First choices: 28 across its categories
Named in: 231 answers
Its own site cited: in 231 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on reachdesk.com

419

subdomains included

Content

335

counted in the table below

Documentation

Product · Integration

0 · 20

Kind	Pages	Last 90 days	Latest	Categories named
Blog	209	67	2026-09-28	ABM, CRM
Case study	41	undated
Report or ebook	41	undated
Webinar or virtual event	28	1	2026-09-04	ABM
Comparison	6	4	2026-09-21
Glossary or explainer	5	1	2026-09-21
Conference or event	4	2	2026-09-21
Template or tool	1	undated

Most recent

2026-09-28How to centralize swag management across a distributed team blog
2026-09-28How to choose events fulfillment partner for global event gifting blog
2026-09-28Reachdesk mcp how ai powered gifting turns signals into impactful sends blog
2026-09-235 ways bdrs can stand out from the crowd with direct mail blog
2026-09-236 best practice tips for every business development rep blog
2026-09-236 ways direct mail helps with deal acceleration velocity blog

Events in person

Last twelve months

March 18, 2026Demand Gen LondonMindspace, 9 Appold Street (8th Floor) · hosted

As the event pages on reachdesk.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page reachdesk.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Reachdesk

What the judge wrote, as written, with how often. The vendor table decides that these count as Reachdesk; a claim can dispute any of them.

ReachDesk 1Reachdesk (formerly DirectMail.io) 1

Follow Reachdesk

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Reachdesk is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Global B2B Gifting & Swag Platform
reachdesk.com
For: Marketing teams, Sales teams, Customer success teams, People teams, B2B enterprise
reachdesk.com
Price stated: Plans start at $20,000/year. reachdesk.com/pricing
Starting price: 20000 reachdesk.com/pricing
Hosting: AmericaCanadaUKEuropeAustraliaUSAEMEAAPAC
Customers named: SentinelOneSprout SocialSalesloftContentsquareCoachHubAgillicLaceworkBILL Spend & Expense
Not stated on the pages read: Free plan or trial, integrations, certifications

What Reachdesk's own pages state, read September 28, 2026: reachdesk.com, reachdesk.com/pricing, trust.reachdesk.com, reachdesk.com/customers, reachdesk.com/marketplace. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Reachdesk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Reachdesk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Reachdesk by email, built from the raw record of the edition. It shows:

where Reachdesk is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Reachdesk, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Reachdesk is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

ShowHide

Reachdesk is among the products AI models recommend first in Direct mail and gifting platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/reachdesk--direct-mail-and-gifting-wide.svg" alt="Among AI models' top three in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/reachdesk--direct-mail-and-gifting-square.svg" alt="Among AI models' top three in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/reachdesk--direct-mail-and-gifting-compact.svg" alt="Among AI models' top three in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.