Small business▲+1Since September 2026: 2% → 2%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 10 pointsRank 7 → 6 of 73
2 categories · RankedPostGrid
170Judge labels
9First choices
42Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Direct mail for enterprise buyers
Rank 8 of 68 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 32% of its 38 labels there were negative.
What the models named instead of PostGrid →By buyer segmentRead the same way at every buyer size.
Small business6 of 75
2%43 labels
criticized challenger
Mid-market8 of 68
2%38 labels
criticized challenger
Enterprise5 of 56
7%48 labels
accepted challenger
In direct mail · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named PostGrid for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing | 2% | 8 of 68 | 32% | 38 | criticized challenger | ▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | |
| Direct mail and gifting platforms | Marketing | 0% | 20 of 90 | 25% | 12 | criticized challenger |
Movement
Since September 2026, PostGrid held within the floor in all two categories: no change cleared 11 points.
Best category · Direct mail · by segment
Mid-market▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 7% in September 2026
Inside the floor by 7 pointsRank 4 → 7 of 66
Enterprise=heldSince September 2026: 9% → 9%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 9% in September 2026
Inside the floor by 11 pointsRank 4 → 3 of 56
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Direct mail | 7% | 2% | ▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 8 of 68 |
| Direct mail & gifting | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated PostGrid across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated PostGrid across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 1 | 5 |
| Perplexity Sonar | 2 | 1 | 1 | 2 | 6 |
| Grok 4.20 | 0 | 2 | 1 | 3 | 6 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 4 | 1 | 1 | 6 |
| MiniMax M2.5 | 1 | 1 | 1 | 1 | 4 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct18 labels2
Paraphrase14 labelsNone
Comparative46 labels7not counted in share
Budget-constrained24 labels4
Scale-constrained20 labels3
Negative48 labels2not counted in share
First choiceAlternativeMentionNegative170 labels in all, every segment counted; 9 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“PostGrid and Lob are strongest for pure direct mail automation, with PostGrid favored for API-centric workflows and Lob for marketing team usability.” MiniMax M2.5 · Direct mail · comparative prompt · first choice
“PostGrid is the safest "best direct mail automation platform" pick for a mid-market B2B company” Perplexity Sonar · Direct mail · direct prompt · first choice
“with PostGrid and Lob most often cited for API-first print-and-mail automation” Perplexity Sonar · Direct mail · comparative prompt · first choice
“choose Lob/PostGrid for programmatic, high-volume, developer-integrated mail” Muse Glimmer 30B · Direct mail · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“here are the direct mail automation platforms you should avoid or approach with caution... 2. PostGrid ... Faulty tracking” Kimi K2 · Direct mail · negative prompt · hard negative
“Postgrid is frequently cited in reviews for having significant operational flaws, leading to a low Trustpilot rating of 2.9/5.” GLM 4.7 FlashX · Direct mail · negative prompt · hard negative
“Platforms to Approach with Caution or Avoid: PostGrid ... Best Avoid If: You need reliable support, tracking, or non-US mailing.” Grok 4.20 · Direct mail · negative prompt · hard negative
“Avoid pure mail-only (e.g., Lob, PostGrid) if gifting is key.” Grok 4.20 · Direct mail & gifting · direct prompt · hard negative
Named alongside
The products named in the same answers as PostGrid, over the 170 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PostGrid was named but was not.ShowHide
Named alongside
The products named in the same answers as PostGrid, over the 170 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and PostGrid was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named PostGrid. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 168 of the 170 answers that named PostGrid and are not a share of its labels.
Domains cited
guideflow.com107
g2.com88
lob.com77
postgrid.comYour site73
postalytics.com68
cience.com67
worldmetrics.org67
thecmo.com66
gitnux.org64
directmail.io45
649 of the 722 domain citations in answers naming PostGrid came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
postgrid.com ranks 3 on Google for the category's searches. In the answers, PostGrid takes 2% of first choices and Postalytics takes 44%.ShowHide
Search and answers
postgrid.com ranks 3 on Google for the category's searches. In the answers, PostGrid takes 2% of first choices and Postalytics takes 44%.
ShowHideIn search
Google, US estimatesPosition for “direct mail automation platform”
9
Position for “best direct mail automation platform”
3
- Searches for its name, Google
- 1,600 a month (“postgrid”)
- AI search demand for its name, est.
- 11 a month
- Organic visits to its site
- about 196,042 a month
- Searches its site ranks for
- 35,880 · 296 in the top three
- Sites linking to it
- 3,667
- Paid Google search
- 3 searches its ads show for, about 31 clicks and $765 a month (estimate)
In answers
This editionShare of first choices
2%
rank 8 of 68 in direct mail
Segment leader
44%
Postalytics
- First choices
- 9 across its categories
- Named in
- 170 answers
- Its own site cited
- in 168 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on postgrid.com
2,702
subdomains included
Content
864
counted in the table below
Documentation
2
Product · Integration
6 · 891
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 713 | 49 | 2026-09-25 | Direct mail, CRM | |
| Glossary or explainer | 65 | 9 | 2026-09-23 | Direct mail | |
| Report or ebook | 34 | 8 | 2026-07-30 | ||
| Comparison | 32 | 11 | 2026-09-22 | Direct mail | |
| Case study | 9 | 0 | 2026-04-12 | ||
| Webinar or virtual event | 6 | 0 | 2026-05-07 | Direct mail | |
| Template or tool | 4 | 0 | 2025-04-04 | ||
| News or press | 1 | 0 | 2026-04-14 |
Most recent
- 2026-09-25How address verification fraud prevention protects your business blog
- 2026-09-24What does rejected addresses mean blog
- 2026-09-24Medicare direct mail marketing scaling guide blog
- 2026-09-23How to clean your ncoa and cass mailing lists with postgrid blog
- 2026-09-23What is a non standard address glossary or explainer
- 2026-09-23Difference between brochure flyer pamphlet booklet blog
How it is countedHide how it is counted
Every page postgrid.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as PostGrid
What the judge wrote, as written, with how often. The vendor table decides that these count as PostGrid; a claim can dispute any of them.
Postgrid 1
Follow PostGrid
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
PostGrid is its own company.ShowHide
The company
PostGrid is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Offline Communication Solution
- For
- companies
- Price stated
- PostGrid Pricing. Get the Pricing for Standard US/Canada Address Verification API, International API & Print & Mail API. postgrid.com/pricing
- Integrations claimed
- 1600 postgrid.com
- Certifications
- CASSSERPHIPAAPCI-DSSSOC-2 Type-2PIPEDAGDPRPCI DSS 3.2.1 certification
- Hosting
- USACanadaUKAustralia
- Customers named
- Fortune 500 companies
- Not stated on the pages read
- Starting price, free plan or trial
What PostGrid's own pages state, read September 28, 2026: postgrid.com, postgrid.com/pricing, postgrid.com/security, postgrid.com/features, postgrid.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when PostGrid's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as PostGrid, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for PostGrid by email, built from the raw record of the edition. It shows:
- where PostGrid is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name PostGrid, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.