Every category where a model named Postie for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Print	Marketing	0%	17 of 58	31%	13	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Postie yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Postie across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	1	0	0	1
DeepSeek V4 Flash	2	0	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	1	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative13 labelsNone

Budget-constrained1 label1

Scale-constrained1 labelNone

Negative10 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Built for marketers who want lookalike audiences, retargeting, and ROAS measurement on physical mail.” MiniMax M2.5 · Direct mail · comparative prompt · alternative

“Postie — performance/attribution-focused for retail/DTC; custom, strong incrementality testing.” DeepSeek V4 Flash · Direct mail · scale prompt · alternative

“Choose Postie if you care most about digital-style performance targeting and attribution” Perplexity Sonar · Direct mail · comparative prompt · alternative

“You treat mail as a performance channel with ROAS: → Postie” Qwen 3.7 Flash · Direct mail · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“G2: 3.9/5 – the lowest-rated platform in this category” DeepSeek V4 Flash · Direct mail · negative prompt · hard negative

“High Costs: Costs add up depending on volume” GLM 4.7 FlashX · Direct mail · negative prompt · hard negative

“Users encountered problems with returned pieces that should have been scrubbed out before sending... reporting can lag and deposits are non-refundable” Claude Haiku 4.5 · Direct mail · negative prompt · soft negative

“Postie relies heavily on their team to manage the workflow ... Weak Attribution” Qwen 3.7 Flash · Direct mail · negative prompt · soft negative

Named alongside

The products named in the same answers as Postie, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postie was named but was not.

ProductSame answerTook the first choice insteadHead to head

Postalytics22 of 269Not in the top three

Lob22 of 266Not in the top three

PostGrid19 of 263Not in the top three

Sendoso19 of 260Not in the top three

Click2Mail16 of 261Not in the top three

Reachdesk16 of 260Not in the top three

Mailjoy15 of 261Not in the top three

Stannp14 of 262Not in the top three

PFL14 of 261Not in the top three

Postal11 of 260Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Postie. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 26 answers that named Postie and are not a share of its labels.

Domains cited

cience.com5

postalytics.com5

capterra.com4

postgrid.com4

softwareadvice.com4

g2.com3

gartner.com3

gitnux.org3

guideflow.com3

lob.com3

Thirty-seven of the thirty-seven domain citations in answers naming Postie came from somebody else's page.

Pages cited

cience.com/blog/direct-mail-automation-software5

g2.com/categories/direct-mail-automation3

gartner.com/reviews/market/direct-mail-automation-software3

gitnux.org/best/direct-mail-automation-software3

guideflow.com/blog/direct-mail-automation-software3

aijourn.com/best-direct-mail-automation-platforms-for-ai-driven-marketing-teams2

businessage.com/post/5-best-direct-mail-automation-software-platforms2

capterra.com/direct-mail-automation-software2

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Postie's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Postie, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at postie.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.