Small business▲+8Since September 2026: 2% → 10%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 2% in September 2026
Inside the floor by 3 pointsRank 13 → 3 of 73
2 categories · RankedPostie
49Judge labels
9First choices
4Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Direct mail for small business buyers
Rank 5 of 68 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 7% of its 14 labels there were negative.
What the models named instead of Postie →By buyer segmentRead the same way at every buyer size.
Small business4 of 75
8%19 labels
accepted challenger
Mid-market5 of 68
6%14 labels
accepted challenger
Enterprise14 of 56
0%7 labels
under the label threshold
In direct mail · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Postie for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing | 6% | 5 of 68 | 7% | 14 | accepted challenger | ▲+7Since September 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | |
| Direct mail and gifting platforms | Marketing | 2% | 8 of 90 | 0% | 4 | under 10 labels · led by Sendoso at 25% |
Movement
Since September 2026, Postie held within the floor in all two categories: no change cleared 11 points.
Best category · Direct mail · by segment
Mid-market▲+7Since September 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 0% in September 2026
Inside the floor by 4 pointsRank 17 → 3 of 66
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 14 of 56
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Direct mail | 0% | 7% | ▲+7Since September 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 5 of 68 |
| Direct mail & gifting | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 8 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Postie across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Postie across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 1 | 2 | 0 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 0 | 4 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels4
Paraphrase7 labelsNone
Comparative12 labelsNone
Budget-constrained11 labels5
Scale-constrained4 labelsNone
Negative6 labels1not counted in share
First choiceAlternativeMentionNegative49 labels in all, every segment counted; 9 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For companies with the most limited budgets, Postie and Click2Mail stand out because they offer pay-as-you-go pricing without monthly subscriptions.” Claude Haiku 4.5 · Direct mail · budget prompt · first choice
“Postie - offers performance direct mail for digital marketers, lookalike audiences, and real-time ROAS tracking.” Llama 4 Maverick · Direct mail · direct prompt · first choice
“Specifically designed for small teams who want "pay-as-you-go" simplicity without complex setup fees.” Qwen 3.7 Flash · Direct mail & gifting · budget prompt · first choice
“Postie stands out for its ease of use, performance tracking, and B2B focus” Mistral Small · Direct mail · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“it can be pricey for newer startups ... though it may be less budget-friendly” Mistral Small · Direct mail · budget prompt · soft negative
Named alongside
The products named in the same answers as Postie, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postie was named but was not.ShowHide
Named alongside
The products named in the same answers as Postie, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postie was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Postie. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 49 of the 49 answers that named Postie and are not a share of its labels.
Domains cited
guideflow.com46
thecmo.com33
cience.com31
worldmetrics.org22
g2.com21
fitsmallbusiness.com17
mailmodo.com13
gitnux.org12
oppizi.com12
postalytics.com12
219 of the 219 domain citations in answers naming Postie came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
postie.com is not in Google's top ten for any of the category's searches. In the answers, Postie takes 6% of first choices and Postalytics takes 44%.ShowHide
Search and answers
postie.com is not in Google's top ten for any of the category's searches. In the answers, Postie takes 6% of first choices and Postalytics takes 44%.
ShowHideIn search
Google, US estimatesPosition for “direct mail automation platform”
–
not in the top ten
Position for “best direct mail automation platform”
–
not in the top ten
- Searches for its name, Google
- 1,000 a month (“postie”)
- AI search demand for its name, est.
- 503 a month
- Organic visits to its site
- about 451 a month
- Searches its site ranks for
- 84 · 2 in the top three
- Sites linking to it
- 469
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
6%
rank 5 of 68 in direct mail
Segment leader
44%
Postalytics
- First choices
- 9 across its categories
- Named in
- 49 answers
- Its own site cited
- in 49 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on postie.com
276
subdomains included
Content
240
counted in the table below
Documentation
0
Product · Integration
1 · 4
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 171 | 27 | 2026-09-04 | CRM, Identity | |
| Case study | 37 | 3 | 2026-08-14 | CRM | |
| Report or ebook | 24 | 1 | 2026-07-06 | CRM | |
| Webinar or virtual event | 3 | undated | |||
| Glossary or explainer | 3 | 0 | 2026-06-24 | CRM | |
| Comparison | 1 | 0 | 2024-07-11 | ||
| Template or tool | 1 | 0 | 2026-05-28 | CRM |
Most recent
- 2026-09-04How to catch address match errors early before they break your direct mail analytics blog
- 2026-09-03Direct mail analytics the real time tracking guide blog
- 2026-08-28Meta just settled for 18 billion heres what performance marketers should actually do next blog
- 2026-08-26What to check when your mail analytics dont add up blog
- 2026-08-218 reasons direct mail tracking fails in 2026 blog
- 2026-08-21One brand hundreds of markets how postie simplifies direct mail for multi location networks blog
How it is countedHide how it is counted
Every page postie.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (14); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Postie
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Postie is its own company.ShowHide
The company
Postie is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Turn Direct Mail into a data-driven performance marketing channel. Digital capabilities in ad platforms are available for Direct Mail.
- For
- Savvy marketers who diversify their mix with Direct Mail
- Certifications
- SOC2CCPAHIPAA
- Customers named
- Thread WalletsFracture Inc.Sail InternetJohnnie-OFree Fly ApparelOne MedicalThrive CausemeticsTULA Skincare
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Postie's own pages state, read September 28, 2026: postie.com, postie.com/capabilities, postie.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Postie's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Postie, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Postie by email, built from the raw record of the edition. It shows:
- where Postie is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Postie, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.