Print · October 2026 Edition
Postalytics vs Postie
Five of fourteen models named Postalytics first on the direct prompt; two named Postie. Postalytics was named by fourteen of the fourteen models and Postie by seven and Postalytics carries 56 labels and Postie 14, so the shares are not directly comparable.
Named in three categories this edition.
Named in two categories this edition.
First-choice share44%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 10; printed, not drawn.
Labels5614A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Postalytics reading right to left. Rank and label count are printed, not drawn.Lob was named alongside these two in nine of the fourteen direct answers. Postalytics vs Lob · Postalytics vs Sendoso · Postalytics vs Click2Mail
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the print page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostalyticsFirst choices, of fourteen modelsPostie
Direct52
Paraphrase100
Comparative10
Budget-constrained411 against Postalytics · 1 against Postie
Scale-constrained20
Negative104 against Postalytics
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Postalytics and Postie stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Postalytics Postie first choice named as an alternative argued againstblank: not namedEach cell is one answer, Postalytics on the left and Postie on the right.The direct prompt
The plain question, one answer per model, grouped by where Postalytics and Postie stood in it.
Postalytics first, Postie an alternative
5 of 14 modelsPostie was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Postalytics alternatives: Lob, Sendoso
DeepSeek V4 FlashPostalytics alternatives: Lob, PFL, Postal, Postie, Sendoso
GLM 4.7 FlashXPostalytics alternatives: Lob, PostGrid, Postal, Sendoso
MiniMax M2.5Postalytics alternatives: PFL Direct Mail Platform
GPT-6 LunaPostalytics alternatives: Lob, Postal, Reachdesk
Postie first, Postalytics an alternative
2 of 14 modelsPostalytics was named in the answer but not as the choice, or not at all.Mistral SmallPostie alternatives: PFL, Postalytics
Llama 4 MaverickPostie alternatives: Postal
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashReachdesk alternatives: Alyce, Lob, PostGrid, Postal, Postalytics, Sendoso
Kimi K2Lob, Postal alternatives: PFL, Postalytics
Muse Glimmer 30BPFL - Printing For Less alternatives: Lob, Postal, Postalytics, Reachdesk, Sendoso
Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniSendoso alternatives: PFL
Perplexity SonarPostGrid alternatives: Reachdesk
Grok 4.1 FastSendoso alternatives: Lob, PostGrid Print & Mail
Qwen 3.7 FlashSendoso alternatives: CIENCE, Cobro, Lob, PebblePost
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Postalytics leads by forty-five points.
Postalytics53%#1 of 9Postie8%#4 of 9Mid-marketThe figures above
Postalytics leads by thirty-eight points.
Postalytics44%#1 of 10Postie6%#5 of 10Enterprise
What the models said about Postalytics
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Postalytics ($199+/mo) ... often require subscriptions, making them pricier for sporadic use.” Grok 4.1 Fast · budget prompt · soft negative
“it is recommended to be cautious about, especially for complex or multi-step mail journeys” Mistral Small · negative prompt · soft negative
“The G2 profile I found had only 13 reviews. That's a *limited evidence base*” GPT-6 Luna · negative prompt · soft negative
“Best for CRM-driven campaign speed: Postalytics is often cited as default starting point for marketing teams with free tier and strong tracking.” Muse Glimmer 30B · scale prompt · first choice
“I'd start with Postalytics. It's a good default when marketing wants to build and automate campaigns without relying on engineering” GPT-6 Luna · direct prompt · first choice
“Best Overall for Marketing Teams: Postalytics ... widely considered the best balance of affordability and functionality” Qwen 3.7 Flash · budget prompt · first choice
What the models said about Postie
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“it can be pricey for newer startups ... though it may be less budget-friendly” Mistral Small · budget prompt · soft negative
“For companies with the most limited budgets, Postie and Click2Mail stand out because they offer pay-as-you-go pricing without monthly subscriptions.” Claude Haiku 4.5 · budget prompt · first choice
“Postie - offers performance direct mail for digital marketers, lookalike audiences, and real-time ROAS tracking.” Llama 4 Maverick · direct prompt · first choice
“Postie stands out for its ease of use, performance tracking, and B2B focus” Mistral Small · direct prompt · first choice
Also compared
Postalytics vs LobPostalytics vs SendosoPostalytics vs Click2MailPostalytics vs Thanks.ioPostalytics vs PostGridPostalytics vs ReachdeskLob vs PostieSendoso vs PostieClick2Mail vs PostiePostie vs Thanks.ioPostie vs PostGridPostie vs ReachdeskAll twenty-eight head-to-head pages and the full direct mail standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.