Print · October 2026 Edition
Postie vs Reachdesk
Two of fourteen models named Postie first on the direct prompt; one named Reachdesk. Postie was named by seven of the fourteen models and Reachdesk by twelve and Postie carries 14 labels and Reachdesk 25, so the shares are not directly comparable.
Named in two categories this edition.
Named in three categories this edition.
First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 10; printed, not drawn.
Labels1425A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Postie reading right to left. Rank and label count are printed, not drawn.Postalytics was named alongside these two in nine of the fourteen direct answers. Postalytics vs Postie · Postalytics vs Reachdesk · Lob vs Postie
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the print page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostieFirst choices, of fourteen modelsReachdesk
Direct211 against Reachdesk
Paraphrase00
Comparative00
Budget-constrained101 against Postie
Scale-constrained00
Negative005 against Reachdesk
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Postie and Reachdesk stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
Postie Reachdesk first choice named as an alternative argued againstblank: not namedEach cell is one answer, Postie on the left and Reachdesk on the right.The direct prompt
The plain question, one answer per model, grouped by where Postie and Reachdesk stood in it.
Postie first, Reachdesk not the choice
2 of 14 modelsReachdesk was named in the answer but not as the choice, or not at all.Mistral SmallPostie alternatives: PFL, Postalytics
Llama 4 MaverickPostie alternatives: Postal
Reachdesk first, Postie not the choice
1 of 14 modelsPostie was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashReachdesk alternatives: Alyce, Lob, PostGrid, Postal, Postalytics, Sendoso
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarPostGrid alternatives: Reachdesk
DeepSeek V4 FlashPostalytics alternatives: Lob, PFL, Postal, Postie, Sendoso
GPT-6 LunaPostalytics alternatives: Lob, Postal, Reachdesk
Muse Glimmer 30BPFL - Printing For Less alternatives: Lob, Postal, Postalytics, Reachdesk, Sendoso
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Postalytics alternatives: Lob, Sendoso
GPT-5.4 miniSendoso alternatives: PFL
Grok 4.1 FastSendoso alternatives: Lob, PostGrid Print & Mail
Qwen 3.7 FlashSendoso alternatives: CIENCE, Cobro, Lob, PebblePost
Kimi K2Lob, Postal alternatives: PFL, Postalytics
GLM 4.7 FlashXPostalytics alternatives: Lob, PostGrid, Postal, Sendoso
MiniMax M2.5Postalytics alternatives: PFL Direct Mail Platform
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
Enterprise
The order flips: Reachdesk leads at enterprise.
Reachdesk4%#6 of 8Postie0%#– of 8What the models said about Postie
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“it can be pricey for newer startups ... though it may be less budget-friendly” Mistral Small · budget prompt · soft negative
“For companies with the most limited budgets, Postie and Click2Mail stand out because they offer pay-as-you-go pricing without monthly subscriptions.” Claude Haiku 4.5 · budget prompt · first choice
“Postie - offers performance direct mail for digital marketers, lookalike audiences, and real-time ROAS tracking.” Llama 4 Maverick · direct prompt · first choice
“Postie stands out for its ease of use, performance tracking, and B2B focus” Mistral Small · direct prompt · first choice
What the models said about Reachdesk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Reachdesk is mentioned as a platform to avoid for high-volume direct mail automation” Mistral Small · negative prompt · hard negative
“Reachdesk has emerged as the premier choice for scaling mid-market B2B organizations that want deep integration, global reach, and reliable ROI without the white-glove price tag of Enterprise Sendoso.” Gemini 3.5 Flash · direct prompt · first choice
Also compared
Postalytics vs PostiePostalytics vs ReachdeskLob vs PostieLob vs ReachdeskSendoso vs PostieSendoso vs ReachdeskClick2Mail vs PostieClick2Mail vs ReachdeskPostie vs Thanks.ioPostie vs PostGridThanks.io vs ReachdeskPostGrid vs ReachdeskAll twenty-eight head-to-head pages and the full direct mail standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.