Lob vs Reachdesk
One of fourteen models named Lob first on the direct prompt; one named Reachdesk. Lob was named by fourteen of the fourteen models and Reachdesk by twelve and Lob carries 57 labels and Reachdesk 25, so the shares are not directly comparable.
Named in three categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the print page.
By framing
LobFirst choices, of fourteen modelsReachdesk
Across every category in the October 2026 Edition, Lob and Reachdesk were named in the same answer ninety-two times, of the 294 answers naming Lob and the 231 naming Reachdesk. In those answers Reachdesk took the first choice ten times and Lob thirty-one.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
Lob Reachdesk first choice named as an alternative argued againstblank: not namedEach cell is one answer, Lob on the left and Reachdesk on the right.The direct prompt
Lob first, Reachdesk not the choice
1 of 14 modelsReachdesk was named in the answer but not as the choice, or not at all.Reachdesk first, Lob an alternative
1 of 14 modelsLob was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
What the models said about Lob
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Best Avoid If: You're not technical, need global reach, or budget-sensitive.” Grok 4.1 Fast · negative prompt · hard negative
“Avoid Lob if your marketing team doesn't have engineering support, as there is no visual, marketer-friendly builder out of the box.” Gemini 3.5 Flash · paraphrase prompt · soft negative
“1. Lob - Focus: API-driven platform for automating personalized direct mail ... Strengths: Nationwide Print Delivery Network” Mistral Small · comparative prompt · first choice
“Postal.io or Lob offer the best balance of features, pricing transparency, and scalability for mid-market B2B companies” Kimi K2 · direct prompt · first choice
“Lob — Best for API-First, Developer-Led Mail ... The category leader for API-first (REST API) programmatic direct mail.” DeepSeek V4 Flash · comparative prompt · first choice
What the models said about Reachdesk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Reachdesk is mentioned as a platform to avoid for high-volume direct mail automation” Mistral Small · negative prompt · hard negative
“Reachdesk has emerged as the premier choice for scaling mid-market B2B organizations that want deep integration, global reach, and reliable ROI without the white-glove price tag of Enterprise Sendoso.” Gemini 3.5 Flash · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.