Lob
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Marketing | 9% | 2 of 58 | 27% | 48 | criticized challenger |
Movement
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 2 | 6 |
| Perplexity Sonar | 1 | 2 | 0 | 1 | 4 |
| Grok 4.1 Fast | 0 | 4 | 0 | 2 | 6 |
| Mistral Small | 1 | 1 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 1 | 3 |
| Kimi K2 | 1 | 3 | 0 | 2 | 6 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 1 | 4 |
| MiniMax M2.5 | 0 | 3 | 1 | 1 | 5 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Postalytics or Lob are strong starting points if you want CRM-connected marketing automation” Kimi K2 · Direct mail · scale prompt · first choice
“1. Lob - API-First Platform ... Lob - Complete REST API, webhook support, postal IQ routing” GLM 4.7 FlashX · Direct mail · comparative prompt · first choice
“Choose PostGrid or Lob if you want API-first, developer-controlled automation” Perplexity Sonar · Direct mail · comparative prompt · first choice
“I'd recommend Lob as the safest overall choice for print and direct mail marketing.” GPT-5.4 mini · Direct mail · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms to Avoid on a Tight Budget- Lob — Great API, but the $260–550/month platform fee” DeepSeek V4 Flash · Direct mail · budget prompt · hard negative
“SaaS "Subscription Traps" to Avoid on a Budget ... they are not ideal for tight budgets” Gemini 3.5 Flash · Direct mail · budget prompt · hard negative
“Steep Learning Curve: Complex API documentation and lack of guidance for non-developers” GLM 4.7 FlashX · Direct mail · negative prompt · hard negative
“Avoid Lob ($260-$550/month) ... their monthly fees are too high for limited budgets.” Kimi K2 · Direct mail · budget prompt · hard negative
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 26 of the 154 answers that named Lob and are not a share of its labels.
Domains cited
No domain is on file for Lob, so its own site is not marked.
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