Every category where a model named Smarty for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Address verification tools	GTM data and infrastructure	47%	1 of 108	0%	61	endorsed leader

Movement

This is the first edition on this tier, so no move can be computed for Smarty yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Smarty across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	3	0	4
GPT-5.4 mini	3	1	0	4
Gemini 3.5 Flash	2	2	0	4
Perplexity Sonar	4	0	0	4
Grok 4.20	4	1	1	6
Mistral Small	1	1	1	3
DeepSeek V4 Flash	5	0	1	6
Llama 4 Maverick	1	0	2	3
Qwen 3.7 Flash	5	0	1	6
Kimi K2	3	2	1	6
GLM 4.7 FlashX	2	1	1	4
MiniMax M2.5	1	1	0	2
GPT-6 Luna	4	0	0	4
Muse Glimmer 30B	3	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct40 labels25

Paraphrase36 labels27

Comparative38 labels27not counted in share

Budget-constrained34 labels20

Scale-constrained20 labels4

Negative23 labels11not counted in share

First choiceAlternativeMentionNegative191 labels in all, every segment counted; 76 of the 114 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Smarty (formerly SmartyStreets) is a fast and highly scalable address verification API used heavily in high-volume e-commerce and logistics environments.” Muse Glimmer 30B · Address verification · comparative prompt · first choice

“I would recommend Smarty if your volume is mostly U.S. addresses and you want a developer-friendly API with strong validation tooling” Perplexity Sonar · Address verification · paraphrase prompt · first choice

“### 1. Smarty (formerly SmartyStreets) - Best for: US address verification, developer-friendly implementations, e-commerce checkout” Kimi K2 · Address verification · comparative prompt · first choice

“The Industry Standards (High accuracy, widely used): Smarty (formerly SmartyStreets), Loqate (Onbuka), Melissa (DataBox).” Qwen 3.7 Flash · Address verification · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Smarty, over the 191 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smarty was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Melissa102 of 19110Compare →

PostGrid Address Verification102 of 1919Compare →

Loqate91 of 1918Compare →

Lob51 of 1910Not among the top eight

Experian Data Quality31 of 1911Not among the top eight

Google Address Validation API30 of 1912Compare →

Google Address Validation17 of 1910Not among the top eight

Melissa Global Address Verification16 of 1913Not among the top eight

Radar13 of 1911Not among the top eight

Melissa Data12 of 1911Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Smarty. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 182 of the 191 answers that named Smarty and are not a share of its labels.

Domains cited

smarty.comYour site135

melissa.com117

guideflow.com107

postgrid.com97

g2.com95

opencart.com78

apollotechnical.com65

thectoclub.com48

geopostcodes.com44

radar.com44

695 of the 830 domain citations in answers naming Smarty came from somebody else's page.

Pages cited

guideflow.com/blog/address-verification-software107

melissa.com/address-experts/best-address-verification-apis-complete-comparison81

opencart.com/blog/top-12-address-verification-apis-and-software-compared-for-202678

apollotechnical.com/address-verification-apis-for-saas-and-b2b-marketing-teams65

thectoclub.com/tools/best-address-verification-software48

radar.com/blog/address-verification-software44

postgrid.com/address-verification-software/best-address-verification-software43

batchdata.io/blog/best-address-verification-apis-2026-complete-comparison-guide40

Pages are listed as the models cited them.

Search and answers

Where Smarty stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “address verification tool”

Position for “best address verification tool”

–

not in the top ten

Searches for its name, Google: 12,100 a month (“smarty”)
AI search demand for its name, est.: 6,510 a month
Organic visits to its site: about 503,269 a month
Searches its site ranks for: 14,643 · 2,987 in the top three
Sites linking to it: 2,787
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 69 text, 27 image, 24 video · 120 shown in the last 30 days

First shown October 2021, as SMARTY, LLC, verified. Ads started 2025-11 to 2026-10: 49 in the year, 71 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

47%

rank 1 of 108 in address verification

First choices

across its categories

Named in: 191 answers
Its own site cited: in 182 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on smarty.com

1,156

subdomains included

Content

522

counted in the table below

Documentation

117

Product · Integration

39 · 5

Kind	Pages	Last 90 days	Latest	Categories named
Blog	433	2	2026-09-04	Address verification, Enrichment
Case study	38	3	2026-08-20	CRM
Comparison	22	1	2026-09-17
Glossary or explainer	13	0	2026-03-06
Report or ebook	11	0	2025-05-27
Conference or event	2	0	2025-10-09
Template or tool	2	0	2025-11-26
News or press	1	undated

Most recent

2026-09-17Monthly vs annual plans how to choose comparison
2026-09-04Business intelligence for reinsurance blog
2026-08-31Address data quality blog
2026-08-20Estimate bonus depreciation with property data deprecimax case study
2026-08-03Automated online data address verification carpe case study
2026-07-14Academic medical data matching la trust case study

How it is countedHide how it is counted

Every page smarty.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Smarty

What the judge wrote, as written, with how often. The vendor table decides that these count as Smarty; a claim can dispute any of them.

Smarty (formerly SmartyStreets) 12Smarty (Formerly SmartyStreets) 1

Follow Smarty

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Smarty's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Smarty, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Smarty by email, built from the raw record of the edition. It shows:

where Smarty is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Smarty, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Smarty is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Smarty first in Address verification tools this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/address-verification/"><img src="https://gtm-ai-index.com/badges/2026-10/smarty--address-verification-wide.svg" alt="AI models' first choice in Address verification tools, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Address verification tools standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/address-verification/"><img src="https://gtm-ai-index.com/badges/2026-10/smarty--address-verification-square.svg" alt="AI models' first choice in Address verification tools, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Address verification tools standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/address-verification/"><img src="https://gtm-ai-index.com/badges/2026-10/smarty--address-verification-compact.svg" alt="AI models' first choice in Address verification tools, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Address verification tools standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.