Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 of 125, unchanged
2 categories · Named, not rankedMelissa Data
18Judge labels
3First choices
2Negative labels
9 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Melissa Data was named 6 times in Identity and 1 other category, where Hightouch Adaptive Identity Resolution led with 12%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business37 of 131
0%2 labels
under the label threshold
Mid-market21 of 140
2%2 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Melissa Data for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 2% | 21 of 140 | 0% | 2 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | newNew since September 2026: not ranked then, 2% now. |
| Address verification tools | GTM data and infrastructure | 0% | 28 of 108 | 25% | 4 | under 10 labels · led by Smarty at 47% |
Movement
Since September 2026, Melissa Data held within the floor in all two categories: no change cleared 11 points.
Best category · Identity · by segment
Mid-marketnewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 19 of 131, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 21 of 140, unchanged |
| Address verification | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 108, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Melissa Data across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Melissa Data across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase4 labels1
Comparative2 labelsNone
Budget-constrained5 labels2
Scale-constrained1 labelNone
Negative5 labels1not counted in share
First choiceAlternativeMentionNegative18 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Delivr.ai and Melissa Data are strong starting points due to their ease of use, mid-market focus, and robust matching capabilities” Mistral Small · Identity · paraphrase prompt · first choice
“For Shipping/Data: Smarty (formerly SmartyStreets) and Melissa Data.” Qwen 3.7 Flash · Address verification · negative prompt · first choice
“If you have tighter budget, Melissa Data provides solid identity matching at lower cost.” MiniMax M2.5 · Identity · paraphrase prompt · alternative
“established providers like ... Melissa Data ... tend to have stronger reputations” Kimi K2 · Address verification · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Melissa's address verification is slow, with their bulk validation only capable of processing tens to hundreds of addresses per second.” Claude Haiku 4.5 · Address verification · negative prompt · soft negative
Named alongside
The products named in the same answers as Melissa Data, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Melissa Data was named but was not.ShowHide
Named alongside
The products named in the same answers as Melissa Data, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Melissa Data was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Melissa Data. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 18 answers that named Melissa Data and are not a share of its labels.
Domains cited
melissa.comYour site10
smarty.com9
guideflow.com8
opencart.com8
g2.com7
sourceforge.net7
postgrid.com6
thectoclub.com6
microblink.com4
radar.com4
Fifty-nine of the sixty-nine domain citations in answers naming Melissa Data came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
melissa.com is not in Google's top ten for any of the category's searches. In the answers, Melissa Data takes 2% of first choices and Hightouch Adaptive Identity Resolution takes 12%.ShowHide
Search and answers
melissa.com is not in Google's top ten for any of the category's searches. In the answers, Melissa Data takes 2% of first choices and Hightouch Adaptive Identity Resolution takes 12%.
ShowHideIn search
Google, US estimatesPosition for “identity resolution platform”
–
not in the top ten
Position for “best identity resolution platform”
–
not in the top ten
- Organic visits to its site
- about 197,334 a month
- Searches its site ranks for
- 14,489 · 727 in the top three
- Sites linking to it
- 4,307
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 21 of 140 in identity
Segment leader
12%
Hightouch Adaptive Identity Resolution
- First choices
- 3 across its categories
- Named in
- 18 answers
- Its own site cited
- in 15 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on melissa.com
3,982
subdomains included
Content
1,474
counted in the table below
Documentation
937
Product · Integration
0 · 17
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,021 | undated | CRM, Email verification | ||
| Report or ebook | 166 | undated | |||
| Glossary or explainer | 73 | 3 | 2026-08-06 | ||
| Podcast or video | 69 | 0 | 2026-03-10 | ||
| Case study | 43 | undated | |||
| News or press | 29 | 0 | 2026-03-27 | ||
| Webinar or virtual event | 25 | 2 | 2026-07-29 | Email verification, Enrichment | |
| Conference or event | 22 | 0 | 2025-12-04 | ||
| Template or tool | 16 | undated | |||
| Comparison | 10 | 0 | 2025-02-11 | CDP |
Most recent
- 2026-08-06What is a postal code glossary or explainer
- 2026-08-06What is phishing glossary or explainer
- 2026-08-06What is proof of address glossary or explainer
- 2026-07-29Introducing the usage ws api account wide usage visibility on demand webinar or virtual event
- 2026-07-09Webinar recap how to optimize data for agentic commerce preparing your ecommerce system for ai webinar or virtual event
- 2026-06-23Webinar recap real time cleaner data with ai agents webinar or virtual event
Events in person
Last twelve months
- June 24, 2026 to June 26, 2026Asia DigiCommerce Services Xpo 2026 (ADSX)Queen Sirikit National Convention Center (QSNCC) · exhibited
- October 23, 2025Expo TechnologyHotel Crowne Plaza, Monterrey, Mexico · exhibited
- October 21, 2025Data DaySchool of Government & Public Policy, Mexico · exhibited
As the event pages on melissa.com state them, read October 5, 2026.
How it is countedHide how it is counted
Every page melissa.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (14); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Melissa Data
What the judge wrote, as written, with how often. The vendor table decides that these count as Melissa Data; a claim can dispute any of them.
Melissa Data (Personator Consumer) 1Melissa Data (Personator) 1
Follow Melissa Data
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Melissa is the company behind Melissa Data.ShowHide
The company
Melissa is the company behind Melissa Data.
ShowHideOn record
Wikidata- Website
- melissa.com
- Headquarters
- Rancho Santa Margarita, United States
- Founded
- 1985
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Melissa delivers the best address validation, geocoding, autocomplete, identity verification, contact data enrichment, and NCOA/CCOA updates, helping organizations maintain clean, compliant, and up to date customer data.
- For
- organizations
- Price stated
- The Best Address Verification at the Best Price. melissa.com
- Starting price
- 0 melissa.com/pricing
- Free plan or trial
- Free Trial Available. melissa.com
- Certifications
- USPS CASS CertificationGDPR compliantCCPA compliantSOC 2HIPAA/HITrust standardsCASS & DPV CertifiedUSPS CASS & PAVE CertifiedCanada Post SERP Certified
- Customers named
- SiemensClairvoyix
- Not stated on the pages read
- Integrations, hosting
What Melissa Data's own pages state, read October 5, 2026: melissa.com, melissa.com/pricing, melissa.com/en/compliance, melissa.com/case-studies, melissa.com/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Melissa Data's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Melissa Data, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Melissa Data by email, built from the raw record of the edition. It shows:
- where Melissa Data is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Melissa Data, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.